Personal Accessories in Malaysia
Since pandemic restrictions were lifted there has been a general uptick in sales across all categories of personal accessories, with this pattern continuing into 2023. The reopening of Malaysia’s borders has seen the return of international tourism, with inbound tourism flows spurring sales of luxury items including bags and luggage, watches and jewellery. Foreign visitors to Malaysia are important purchasers of accessories such as prestige luggage, luxury handbags, fine jewellery, high mechanic...
Euromonitor International's Personal Accessoriesin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Personal Accessoriesin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Personal Accessories in Malaysia
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN MALAYSIA
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
Key trends 2023
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressures limit the growth of bags and luggage in 2023
Collaborative partnerships help generate interest and excitement in brands and their products
Luggage continues to enjoy strong growth thanks to the resumption of international travel in the post-pandemic era
PROSPECTS AND OPPORTUNITIES
Standalone boutiques benefit from offering a unique shopping experience
Unique pop-up stores set to become a growing feature as a way to enhance brand awareness and build interest and excitement
Visibility of luxury brands likely to increase as new luxury shopping malls open, while luggage is also set to benefit from thriving tourism industry
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jewellery sees slower growth due to rising inflationary pressures and weaker spending sentiment
Lab-grown diamonds growing in popularity among those looking to save the environment while also saving money
Local jewellery brands focusing on ethical jewellery to capture the attention of a younger generation of consumers
PROSPECTS AND OPPORTUNITIES
Jewellery brands likely to focus on discount campaigns and roadshows to build interest in their products
Minimalist and nature themed collections capturing the attention of younger consumers
Exhibitions and e-commerce likely to present opportunities for jewellery brands to build interest and awareness
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising living costs impact spending on basic and mid-price traditional watches, but high watches continues to thrive
New Apple Watch enters the market in 2023 with connected watches presenting a real threat to the future of quartz digital watches
Cross-collaborations play a prominent role in new product launches in 2023
PROSPECTS AND OPPORTUNITIES
Mid-high-priced watches anticipated to continue recording stronger growth than basic watches
Connected watches likely to become increasingly useful as the world becomes more digital
Luxury brands focusing on enhancing the in-store experience
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rapid and innovative new product launches boost growth in colourings, markers and highlighters
Malaysians turn to products that present a strong value proposition as incomes are squeezed
Players becoming increasingly sophisticated in their efforts to target consumers with different needs
PROSPECTS AND OPPORTUNITIES
Colouring, markers and highlighters set to be the focus of new product development and innovation
Distribution landscape likely to be shaped by polarised trends
Writing instruments expected to feature more sustainable products over the forecast period as consumers become more eco conscious
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
PERSONAL ACCESSORIES IN MALAYSIA
EXECUTIVE SUMMARY
Personal accessories in 2023: The big picture
Key trends 2023
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
Table 2 Sales of Personal Accessories by Category: Value 2018-2023
Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic pressures limit the growth of bags and luggage in 2023
Collaborative partnerships help generate interest and excitement in brands and their products
Luggage continues to enjoy strong growth thanks to the resumption of international travel in the post-pandemic era
PROSPECTS AND OPPORTUNITIES
Standalone boutiques benefit from offering a unique shopping experience
Unique pop-up stores set to become a growing feature as a way to enhance brand awareness and build interest and excitement
Visibility of luxury brands likely to increase as new luxury shopping malls open, while luggage is also set to benefit from thriving tourism industry
CATEGORY DATA
Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
Table 16 Sales of Luggage by Type: % Value 2018-2023
Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Jewellery sees slower growth due to rising inflationary pressures and weaker spending sentiment
Lab-grown diamonds growing in popularity among those looking to save the environment while also saving money
Local jewellery brands focusing on ethical jewellery to capture the attention of a younger generation of consumers
PROSPECTS AND OPPORTUNITIES
Jewellery brands likely to focus on discount campaigns and roadshows to build interest in their products
Minimalist and nature themed collections capturing the attention of younger consumers
Exhibitions and e-commerce likely to present opportunities for jewellery brands to build interest and awareness
CATEGORY DATA
Table 69 Sales of Jewellery by Category: Volume 2018-2023
Table 70 Sales of Jewellery by Category: Value 2018-2023
Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
Table 79 Distribution of Jewellery by Format: % Value 2018-2023
Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising living costs impact spending on basic and mid-price traditional watches, but high watches continues to thrive
New Apple Watch enters the market in 2023 with connected watches presenting a real threat to the future of quartz digital watches
Cross-collaborations play a prominent role in new product launches in 2023
PROSPECTS AND OPPORTUNITIES
Mid-high-priced watches anticipated to continue recording stronger growth than basic watches
Connected watches likely to become increasingly useful as the world becomes more digital
Luxury brands focusing on enhancing the in-store experience
CATEGORY DATA
Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
Table 29 Sales of Traditional Watches by Category: Value 2018-2023
Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
Table 36 Sales of Connected Watches by Category: Volume 2018-2023
Table 37 Sales of Connected Watches by Category: Value 2018-2023
Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rapid and innovative new product launches boost growth in colourings, markers and highlighters
Malaysians turn to products that present a strong value proposition as incomes are squeezed
Players becoming increasingly sophisticated in their efforts to target consumers with different needs
PROSPECTS AND OPPORTUNITIES
Colouring, markers and highlighters set to be the focus of new product development and innovation
Distribution landscape likely to be shaped by polarised trends
Writing instruments expected to feature more sustainable products over the forecast period as consumers become more eco conscious
CATEGORY DATA
Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
Table 59 Sales of Writing Instruments by Category: Value 2018-2023
Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028
