OrotonGroup Ltd in Luxury Goods (Australia)

December 2015 | 2 pages | ID: OA4C243691CEN
Euromonitor International Ltd

Abstracts

OrotonGroup’s strategy involves repositioning Oroton as a luxury attainable brand, and reducing discounting. The company posted a decline in sales following heavy discounting activity, and aims to revive sales through higher average selling prices. Over the forecast period OrotonGroup is expected to focus on: enhancing its store concepts; offering limited edition products; its multi-channel strategy; and international expansion.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 OrotonGroup Ltd: Key Facts
  Summary 2 OrotonGroup Ltd: Operational Indicators
Internet Strategy
  Summary 3 OrotonGroup Ltd: Internet Sales 2014-2015
Competitive Positioning
  Summary 4 OrotonGroup Ltd: Luxury Brands by Category 2015