OrotonGroup Ltd in Luxury Goods (Australia)
OrotonGroup’s strategy involves repositioning Oroton as a luxury attainable brand, and reducing discounting. The company posted a decline in sales following heavy discounting activity, and aims to revive sales through higher average selling prices. Over the forecast period OrotonGroup is expected to focus on: enhancing its store concepts; offering limited edition products; its multi-channel strategy; and international expansion.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Luxury Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 OrotonGroup Ltd: Key Facts
Summary 2 OrotonGroup Ltd: Operational Indicators
Internet Strategy
Summary 3 OrotonGroup Ltd: Internet Sales 2014-2015
Competitive Positioning
Summary 4 OrotonGroup Ltd: Luxury Brands by Category 2015
Key Facts
Summary 1 OrotonGroup Ltd: Key Facts
Summary 2 OrotonGroup Ltd: Operational Indicators
Internet Strategy
Summary 3 OrotonGroup Ltd: Internet Sales 2014-2015
Competitive Positioning
Summary 4 OrotonGroup Ltd: Luxury Brands by Category 2015