McPaper AG in Personal Accessories (Germany)
McPaper AG’s main goal is to strengthen its position as one of the leading store-based stationers/office supply store chains in Germany. In order to grow its share, the company focuses primarily on local expansion thanks to synergistic effects and a reduction in logistics costs. To address as wide a public as possible, McPaper concentrates on mostly trend-driven innovative management and the diversification of its store portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 McPaper AG: Key Facts
Summary 2 McPaper AG: Operational Indicators
Company Background
Chart 1 McPaper AG: McPaper in Berlin
Internet Strategy
Private Label
Competitive Positioning
Summary 3 McPaper AG: Competitive Position 2014
Key Facts
Summary 1 McPaper AG: Key Facts
Summary 2 McPaper AG: Operational Indicators
Company Background
Chart 1 McPaper AG: McPaper in Berlin
Internet Strategy
Private Label
Competitive Positioning
Summary 3 McPaper AG: Competitive Position 2014