Luxury Goods in Turkey

October 2023 | 46 pages | ID: L9279F10198EN
Euromonitor International Ltd

Abstracts

Retail value sales of luxury goods in Turkey went up by 36% in 2023 in current terms, to stand at TRY223.9 billion. Growth in sales was fuelled by several factors during the post-lockdown period. One significant driver was a desire amongst affluent consumers to reward themselves after enduring hardships during the pandemic. As restrictions eased and a semblance of normalcy returned, individuals sought to reclaim their pre-pandemic lifestyles, resulting in increased spending on luxury goods. Sale...

Euromonitor International's Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LUXURY GOODS IN TURKEY
EXECUTIVE SUMMARY
Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2018-2023
Table 2 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 4 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 7 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current retail value sales of experiential luxury on the rise in 2023
Luxury hotels records the highest value increase within the category overall in 2023
Rixos Group is the leading player within experiential luxury in 2022
PROSPECTS AND OPPORTUNITIES
Current retail sales value expected to see an increase over the forecast period
Luxury hotels is expected to register the best performance over the forecast period
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2018-2023
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028
FINE WINES/CHAMPAGNE AND SPIRITS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fine wines/champagne and spirits sees rising current retail value sales in 2023
Luxury spirits is the biggest subcategory in value terms in the last year of the review period
Pernod Ricard Tьrkiye Ltd is the leading player in fine wines/champagne and spirits in 2022
PROSPECTS AND OPPORTUNITIES
Value sales of fine wines/champagne and spirits set to increase in constant 2023 terms over 2023-2028
Luxury spirits expected to see the fastest percentage CAGR increase during the forecast period
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2018-2022
Table 18 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2018-2023
Table 19 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2023-2028
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2023-2028
PREMIUM AND LUXURY CARS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium and luxury cars sees rising current retail value sales in 2023
Number of premium and luxury cars declining
Premium and luxury cars is led by Mercedes-Benz Turk AS in 2022
PROSPECTS AND OPPORTUNITIES
Value sales of premium and luxury cars forecast to rise over 2023-2028
Online sales set to rise in significance
Growth in electric cars expected
CATEGORY DATA
Table 21 Sales of Premium and Luxury Cars: Value 2018-2023
Table 22 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
Table 24 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
Table 26 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
PERSONAL LUXURY IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personal luxury sees rising current retail value sales in 2023
Designer apparel and footwear (ready-to-wear) dominated by designer apparel (ready-to-wear)
Luxury eyewear sees rising value sales in 2023
Luxury jewellery retail value sales see an increase in 2023
Rise in value sales of luxury leather goods in 2023
Luxury wearables electronics sees value sales increase in 2023
Luxury timepieces enjoys value sales increase
Value sales of writing instruments and stationery on the up in 2023
Value sales of super premium beauty and personal care on the rise
Beymen Magazacilik AS holds the lead in personal luxury in 2022
PROSPECTS AND OPPORTUNITIES
Value sales are expected to increase in 2023 constant terms during the forecast period
Designer apparel and footwear (ready-to-wear) looks set to remain biggest subcategory in value terms in 2028
Luxury wearables electronics is expected to see the most dynamic percentage growth over the forecast period
CATEGORY DATA
Table 27 Sales of Personal Luxury by Category: Value 2018-2023
Table 28 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 30 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 31 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 32 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 33 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028