Luxury Goods in Thailand

October 2023 | 43 pages | ID: L33D2BD427BEN
Euromonitor International Ltd

Abstracts

In 2023, luxury goods in Thailand continued to see an impressive recovery from the declines it recorded during the pandemic. This resurgence can be attributed to both the increase in spending among local consumers as well as the return of international visitors. A clear example of this can be seen at IconSiam, one of the biggest luxury shopping centres in Bangkok, where foot traffic and sales volume have notably increased. During the first quarter of 2023, IconSiam recorded a remarkable surge of...

Euromonitor International's Luxury Goods in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LUXURY GOODS IN THAILAND
EXECUTIVE SUMMARY
Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2018-2023
Table 2 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 4 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 7 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Current value sales of experiential luxury on the rise in 2023
Luxury hotels records highest value increase within overall category in 2023
Marriott International Inc is the leading player in experiential luxury in 2022
PROSPECTS AND OPPORTUNITIES
Continued recovery expected for experiential luxury over 2023-2028
Luxury hotels will record the best performance in experiential luxury over the forecast period
Government efforts to help drive tourism in Thailand
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2018-2023
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028
FINE WINES/CHAMPAGNE AND SPIRITS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fine wines/champagne and spirits continues its recovery in 2023
Fine wines the biggest category, luxury spirits most dynamic in 2023
Diageo Moлt Henessy (Thailand) Ltd is the number one player in fine wines/champagne and spirits in 2022
PROSPECTS AND OPPORTUNITIES
Value sales of fine wines/champagne and spirits to continue increasing over the forecast period
Luxury spirits will be most dynamic over 2023-2028
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2018-2022
Table 18 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2018-2023
Table 19 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2023-2028
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2023-2028
PREMIUM AND LUXURY CARS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premium and luxury cars continues to record strong growth in 2023
Premium and luxury cars is led by Mercedes-Benz (Thailand) Ltd in 2022
BMW launches i7 in Thailand as Tesla establishes its first Supercharger Station
PROSPECTS AND OPPORTUNITIES
Value sales of premium and luxury cars expected to continue growing over the forecast period
Growing employment of omnichannel strategies over the forecast period
Major potential for luxury electric vehicles
CATEGORY DATA
Table 21 Sales of Premium and Luxury Cars: Value 2018-2023
Table 22 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
Table 24 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
Table 26 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
PERSONAL LUXURY IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personal luxury sees increasing value sales in 2023
Designer apparel (ready-to-wear) dominates designer apparel and footwear (ready-to-wear)
Luxury eyewear continues its recovery from the losses seen in 2020
Strong growth in retail value sales of luxury jewellery in 2023
Luxury leather goods sees positive value growth in 2023
Strong growth for luxury timepieces in 2023
Value sales of luxury writing instruments and stationery declining in 2023
Strong value growth for super-premium beauty and personal care in 2023
Kering SA holds the leading position in personal luxury in 2022
PROSPECTS AND OPPORTUNITIES
Value sales will continue growing in personal luxury over the forecast period
Luxury jewellery to see the strongest growth over the forecast period
Personalisation and sustainability to be key themes in super-premium beauty and personal care
CATEGORY DATA
Table 27 Sales of Personal Luxury by Category: Value 2018-2023
Table 28 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 30 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 31 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 32 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 33 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028