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Luxury Goods in Brazil

October 2023 | 53 pages | ID: LFB231EA62CEN
Euromonitor International Ltd

US$ 1,210.00

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Retail sales of luxury goods in Brazil increased by 3% in current value terms to reach BRL38.7 billion in 2023. This development was predominantly characterised by a focus on recovery and a return to normal consumer behaviour in the post-pandemic period, encompassing working, travel, shopping and buying luxury goods. Affluent consumers, in particular, sought to indulge themselves in the aftermath of the lockdown period. Sales in the post-pandemic world benefitted from the revival of travelling,...

Euromonitor International's Luxury Goods in Brazil report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2027 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LUXURY GOODS IN BRAZIL
EXECUTIVE SUMMARY
Luxury goods in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2018-2023
Table 2 Sales of Luxury Goods by Category: % Value Growth 2018-2023
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2018-2023
Table 4 NBO Company Shares of Luxury Goods: % Value 2018-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2019-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2023
Table 7 Forecast Sales of Luxury Goods by Category: Value 2023-2028
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising current value sales in experiential luxury in 2023
Luxury hotels records the strongest value growth within experiential luxury in 2023
Hotel Marco Internacional SA leads experiential luxury in 2022
PROSPECTS AND OPPORTUNITIES
Retail value sales increase expected over 2023-2028
Luxury hotels will see the best performance over the forecast period
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2018-2023
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Experiential Luxury: % Value 2018-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2019-2022
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2023-2028
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2023-2028
FINE WINES/CHAMPAGNE AND SPIRITS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fine wines/champagne and spirits sees rising current value sales in 2023
Fine wines sees the greatest value sales in 2023
Fine wines/champagne and spirits is led by Pernod Ricard Brasil Ltda in 2022
PROSPECTS AND OPPORTUNITIES
Modest current value growth expected over the forecast period
Fine wines is expected to be the most dynamic category over the forecast period
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2018-2022
Table 18 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2018-2023
Table 19 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2023-2028
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2023-2028
PREMIUM AND LUXURY CARS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of premium and luxury cars continue to decline in 2023
Number of premium and luxury cars declining
Premium and luxury cars is led by BMW do Brasil Ltda in 2022
PROSPECTS AND OPPORTUNITIES
Sales of premium and luxury cars forecast to rise over 2023-2028
Growth in demand for luxury electric cars will benefit category development
Electric vehicle investment plans
CATEGORY DATA
Table 21 Sales of Premium and Luxury Cars: Value 2018-2023
Table 22 Sales of Premium and Luxury Cars by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Premium and Luxury Cars: % Value 2018-2023
Table 24 LBN Brand Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 Forecast Sales of Premium and Luxury Cars: Value 2023-2028
Table 26 Forecast Sales of Premium and Luxury Cars: % Value Growth 2023-2028
PERSONAL LUXURY IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personal luxury records rising current value sales in 2023
Designer apparel (ready-to-wear) dominates designer apparel and footwear (ready-to-wear)
Luxury eyewear continues recording double-digit current value growth in 2023
Luxury jewellery retail value sales continue to rise in 2023
Luxury leather goods continues growing in 2023
Luxury timepieces sees increasing value sales
Value sales of writing instruments and stationery on the up in 2023
Value sales of super-premium beauty and personal care on the rise
Puig leads personal luxury in 2022
PROSPECTS AND OPPORTUNITIES
Value sales expected to increase at 2023 constant prices over the forecast period
Diverse digital strategies reveal there is no “one size fits all” strategy
Luxury brands deal with the challenge of attracting younger audiences and sustainability issues
CATEGORY DATA
Table 27 Sales of Personal Luxury by Category: Value 2018-2023
Table 28 Sales of Personal Luxury by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Personal Luxury: % Value 2018-2023
Table 30 LBN Brand Shares of Personal Luxury: % Value 2019-2023
Table 31 Distribution of Personal Luxury by Format: % Value 2018-2023
Table 32 Forecast Sales of Personal Luxury by Category: Value 2023-2028
Table 33 Forecast Sales of Personal Luxury by Category: % Value Growth 2023-2028


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