Le Bon Marché SA in Luxury Goods (France)

February 2016 | 2 pages | ID: L1DBBDD31A5EN
Euromonitor International Ltd

Abstracts

LVMH Moet Hennessy Louis Vuitton is not expected to dramatically change the strategy of Le Bon Marche between 2015 and 2020. The player is not anticipated to open any new outlets and is set to maintain the premium positioning of the current store. In order to compete with the other department stores located in Paris, LVMH is likely to invest further in advertising to attract local consumers and tourists. The company is unlikely to dramatically expand the range of products sold under its private...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Leather Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Le Bon Marche: Key Facts
  Summary 2 Le Bon Marche: Operational Indicators
Company Background
Internet Strategy
Private Label
  Summary 3 Le Bon Marche: Private Label Portfolio
Competitive Positioning
  Summary 4 Le Bon Marche: Competitive Position 2014