Gucci SpA in Luxury Goods (Italy)

December 2014 | 3 pages | ID: G3790B21C9DEN
Euromonitor International Ltd

Abstracts

In Italy, Gucci’s main strategy for the medium term is likely to be to continue to offer Italian consumers intangible assets beyond the high quality of its artisanal goods, which according to the company include high fashion, Italian style, traditional craftsmanship and global consciousness. This includes the company’s commitment to keeping production within Italy, and hence supporting the economy of the country. Targeting not only domestic consumers, but increasingly tourists, will remain...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Gucci SpA: Key Facts
Summary 2 Gucci SpA: Operational Indicators
Company Background
Summary 3 Gucci SpA: Luxury Brands by Category 2014
Internet Strategy
Summary 4 Gucci SpA: Internet Sales 2013-2014