Fila Korea Ltd in Personal Accessories (South Korea)

May 2015 | 2 pages | ID: F0E6BEA2D23EN
Euromonitor International Ltd

Abstracts

Fila Korea enjoys strong brand equity in general sportswear and outdoor products. The company offers a diverse product range. However, it lies behind its competitors in personal accessories in South Korea, having a noticeable presence only in bags and luggage. The company is making an effort to target young people via the use of celebrities in its marketing campaigns. In addition, the company will continue to operate a number of discount outlets, offering consumers products within the economy...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Fila Korea Ltd: Key Facts
  Summary 2 Fila Korea Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Fila Korea Ltd: Competitive Position 2013