Citizen de Mexico SA de CV in Personal Accessories (Mexico)

July 2016 | 2 pages | ID: C9E6C086538EN
Euromonitor International Ltd

Abstracts

Citizen de Mexico’s main strategy is to maintain its position as a quality global brand in watches. Over the review period the company faced increasing competition from a number of established and new players, which aggressively leveraged fashion brands and brand exposure. Citizen’s global plan is to increasingly move from a product to a brand, with the implementation of a multi-brand strategy for the Citizen brand being at the core of its growth. To do so the company will need to increase its p...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Citizen de México SA de CV: Key Facts
Competitive Positioning
  Summary 2 Citizen de México SA de CV: Competitive Position 2015