Burberry Japan KK in Luxury Goods (Japan)

March 2014 | 2 pages | ID: B69AEE4CC16EN
Euromonitor International Ltd

Abstracts

Burberry grew strongly in the Japanese market by having apparel license agreements with Sanyo Shokai and Mitsui & Company over the review period. As the licenses with these companies will expire in 2015, the company will be focused on product development, marketing and distribution to secure sales growth in the Japanese market. The company has its own operations in Japan, and plans to open more directly-managed stores in the next few years. It will also start new beauty and personal care...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Burberry Japan KK: Key Facts
Company Background
Summary 2 Burberry Japan KK: Luxury Brands by Category 2013
Internet Strategy