Alpha Stationery Mart Co Ltd in Personal Accessories (South Korea)

May 2015 | 3 pages | ID: A86DC58D269EN
Euromonitor International Ltd

Abstracts

The retailer launched a website, Alpha Mobile which is designed suitable for mobile phones in 2013. Consumers can make purchases through the site using their mobile phones, with the nearest Alpha Stationery Mart outlet then delivering the items. This service is expected to be widely used by busy parents of schoolchildren. Primary schools frequently require their students to bring their own personal materials into school for art and science classes etc. The retailer’s biggest competitor, Office...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Accessories market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alpha Stationery Mart Co Ltd: Key Facts
  Summary 2 Alpha Stationery Mart Co Ltd: Operational Indicators
Company Background
  Chart 1 Alpha Stationery Mart Co Ltd in Seoul
Internet Strategy
Private Label
  Summary 3 Alpha Stationery Mart Co Ltd: Private Label Portfolio
Competitive Positioning