Åhléns AB in Luxury Goods (Sweden)

May 2014 | 2 pages | ID: AD5E03DCCA5EN
Euromonitor International Ltd

Abstracts

Åhléns AB’s goal is to be the number one retailer in Sweden and create long-term sustainable growth. To achieve this, the focus will be on increased consumer loyalty by using social media, customer clubs and loyalty cards. The company currently has no plans for new outlets, and has not yet launched an online retailing portal. The product range will continue to include products in different categories, including affordable luxury products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Goods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Åhléns AB: Key Facts
Summary 2 Åhléns AB: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning