Home Improvement and Gardening Stores in Turkey

July 2013 | 43 pages | ID: H66E048F82DEN
Euromonitor International Ltd

Abstracts

Better economic conditions and rising disposable incomes stimulated growth in 2012, helping home improvement and gardening stores to see a positive performance. In addition, the increasing number of outlets drove sales. However, home improvement and gardening stores is a mature channel in Turkey, making it hard to achieve strong growth. However, DIY is quite a new concept. With the presence of chained DIY companies such as Koctas and Bauhaus, the chained segment saw dynamic growth, although as...

Euromonitor International's Home Improvement and Gardening Stores in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Improvement and Gardening Stores market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME IMPROVEMENT AND GARDENING STORES IN TURKEY
Euromonitor International
July 2013

Headlines
Trends
Channel Formats
  Chart 1 Home Improvement and Gardening Stores: Tekzen in Istanbul
  Chart 2 Home Improvement and Gardening Stores: Koctas in Istanbul
Channel Data
  Table 1 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
  Table 2 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
  Table 3 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
  Table 4 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
  Table 5 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
  Table 6 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
  Table 7 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
  Table 8 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti in Retailing (turkey)
Strategic Direction
Key Facts
Summary 1 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Key Facts
Summary 2 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Private Label Portfolio
Competitive Positioning
Summary 4 Bauhaus Insaat Malzemeleri Ev Gerecleri Ltd Sti: Competitive Position 2012
Leroy Merlin Turkiye As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 5 Leroy Merlin Turkiye AS: Key Facts
Summary 6 Leroy Merlin Turkiye AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Leroy Merlin Turkiye AS: Private Label Portfolio
Competitive Positioning
Summary 8 Leroy Merlin Turkiye AS: Competitive Position 2012
Praktiker Yapi Marketleri As in Retailing (turkey)
Strategic Direction
Key Facts
Summary 9 Praktiker Yapi Marketleri AS: Key Facts
Summary 10 Praktiker Yapi Marketleri AS: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Praktiker Yapi Marketleri AS: Private Label Portfolio
Competitive Positioning
Summary 12 Praktiker Yapi Marketleri AS: Competitive Position 2012
Executive Summary
Retailing Enjoys Higher Growth Than in the Review Period in 2012
the Increasing Number of Outlets Stimulates Sales
Grocery Retailers Maintains Its Dominant Position
Independent Companies Dominate Sales in Retailing
Retailing in Turkey Is Expected To See Positive Growth Over the Forecast Period
Key Trends and Developments
Improving Economic Conditions Fuel Growth in Retailing in Turkey
Internet Retailing
No New Government Regulation in Turkey
Private Label Continues To Grow As Chained Retailers Expand Their Presence
the Increasing Number of Shopping Centres Stimulates Growth in Retailing
Increasing Focus on Baby Products in Retailing
Market Indicators
  Table 9 Employment in Retailing 2007-2012
Market Data
  Table 10 Sales in Retailing by Channel: Value 2007-2012
  Table 11 Sales in Retailing by Channel: % Value Growth 2007-2012
  Table 12 Sales in Store-Based Retailing by Channel: Value 2007-2012
  Table 13 Store-Based Retailing Outlets by Channel: Units 2007-2012
  Table 14 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  Table 15 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  Table 16 Sales in Non-store Retailing by Channel: Value 2007-2012
  Table 17 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  Table 19 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  Table 20 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  Table 23 Retailing Company Shares: % Value 2008-2012
  Table 24 Retailing Brand Shares: % Value 2009-2012
  Table 25 Store-Based Retailing Company Shares: % Value 2008-2012
  Table 26 Store-Based Retailing Brand Shares: % Value 2009-2012
  Table 27 Store-Based Retailing Brand Shares: Outlets 2009-2012
  Table 28 Non-store Retailing Company Shares: % Value 2008-2012
  Table 29 Non-store Retailing Brand Shares: % Value 2009-2012
  Table 30 Non-Grocery Retailers Company Shares: % Value 2008-2012
  Table 31 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  Table 32 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  Table 33 Forecast Sales in Retailing by Channel: Value 2012-2017
  Table 34 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  Table 35 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  Table 37 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  Table 38 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  Table 39 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  Table 40 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  Table 41 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  Table 42 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  Table 43 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  Table 44 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
  Table 45 Cash and Carry: Sales Value 2008-2012
  Table 46 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
  Table 47 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 13 Research Sources