Toilet Care in Germany

Date: August 27, 2013
Pages: 28
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T96B463D509EN
Leaflet:

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Toilet Care in Germany
Toilet care registered a strong performance within home care in 2012, with strong value growth of 3%. In Germany, toilet care products continued to be a necessity and played an essential part in consumers' household cleaning routines. However, it was perceived as a unpleasant household chore and consumers were quite conservative when it came to cleaning their WC. As a result, German consumers relied on familiar formats such as rim blocks, rim liquids and toilet care tablets/powders. New product...

Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TOILET CARE IN GERMANY
Euromonitor International
August 2013

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Toilet Care by Category: Value 2007-2012
  Table 2 Sales of Toilet Care by Category: % Value Growth 2007-2012
  Table 3 Toilet Care Company Shares 2008-2012
  Table 4 Toilet Care Brand Shares 2009-2012
  Table 5 Forecast Sales of Toilet Care by Category: Value 2012-2017
  Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2012-2017
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Henkel AG & Co KGaA: Competitive Position 2012
Jeyes Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 3 Jeyes Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Jeyes Deutschland GmbH: Competitive Position 2012
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 5 Reckitt Benckiser Deutschland GmbH: Key Facts
Company Background
Production
Summary 6 Reckitt Benckiser Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 7 Reckitt Benckiser Deutschland GmbH: Competitive Position 2012
SC Johnson GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 8 SC Johnson GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 SC Johnson GmbH: Competitive Position 2012
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 10 Werner & Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Werner & Mertz GmbH: Competitive Position 2012
Executive Summary
Home Care Performance Remains Healthy in 2012
Multinationals Lead Home Care
Consumers Turn To Green Products
Discounters Remains the Main Channel; Hypermarkets Sees Growth
Challenging Market Conditions Set To Intensify
Key Trends and Developments
Home Care Proved Resilient Despite Economic Turmoil in the Eurozone
Hypermarkets Gains Value Share in Home Care in 2012
Multinationals Still Dominate Home Care
German Consumers Choose More Green Home Care Products
Smaller Packaging in Home Care
Market Indicators
  Table 7 Households 2007-2012
Market Data
  Table 8 Sales of Home Care by Category: Value 2007-2012
  Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
  Table 10 Home Care Company Shares 2008-2012
  Table 11 Home Care Brand Shares 2009-2012
  Table 12 Penetration of Private Label by Category 2007-2012
  Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 12 Research Sources
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