Retail value sales of toilet care products continued to grow in Germany in 2011, this time by more than 3%, making it the sixth consecutive year of positive performance. Especially the large multinational players active in the category, namely Henkel, Unilever and SC Johnson, continued to boost sales through a mixture of research and development activities and marketing and sales related activities. They introduced new products with improved cleaning properties, or at least new fragrances...
Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Toilet Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: In-Cistern Devices, ITBs, Toilet Care Mousse/Foam, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toilet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TOILET CARE IN GERMANY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2006-2011
Table 2 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 3 Toilet Care Company Shares 2007-2011
Table 4 Toilet Care Brand Shares 2008-2011
Table 5 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Henkel AG & Co KGaA: Competitive Position 2011
Procter & Gamble Germany & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Germany & Co Operations OHG: Key Facts
Company Background
Production
Summary 4 Procter & Gamble Germany & Co Operations OHG: Production Statistics 2011
Competitive Positioning
Summary 5 Procter & Gamble Germany & Co Operations OHG: Competitive Position 2011
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Deutschland GmbH: Key Facts
Summary 7 Reckitt Benckiser Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 8 Reckitt Benckiser Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 9 Reckitt Benckiser Deutschland GmbH: Competitive Position 2011
SC Johnson GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 10 SC Johnson GmbH: Key Facts
Summary 11 SC Johnson GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 SC Johnson GmbH: Competitive Position 2011
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 13 Werner & Mertz GmbH: Key Facts
Summary 14 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Werner & Mertz GmbH: Competitive Position 2011
Executive Summary
Slight Growth for Mature Home Care Industry Reflects Economy in 2011
Eurozone Concerns Impact Consumer Confidence
Multinationals and Private Label Dominate
Health and Beauty Retailers Play Key Role in German Home Care Sales
Limited Growth Opportunities for Mature Industry
Key Trends and Developments
Economic Recovery Supports Retail Value Sales of Home Care in Germany
Multinationals and Private Label Products Both in Strong Position
the Quest for Effective and Convenient Products Continues
Environmentally-friendly Germans Look for "green" Products
Shrinking Household Size and Growing Multiculturalism Influences Demand
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Toilet Care by Category: Value 2006-2011
Table 2 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 3 Toilet Care Company Shares 2007-2011
Table 4 Toilet Care Brand Shares 2008-2011
Table 5 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Henkel AG & Co KGaA: Competitive Position 2011
Procter & Gamble Germany & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Germany & Co Operations OHG: Key Facts
Company Background
Production
Summary 4 Procter & Gamble Germany & Co Operations OHG: Production Statistics 2011
Competitive Positioning
Summary 5 Procter & Gamble Germany & Co Operations OHG: Competitive Position 2011
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Deutschland GmbH: Key Facts
Summary 7 Reckitt Benckiser Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 8 Reckitt Benckiser Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 9 Reckitt Benckiser Deutschland GmbH: Competitive Position 2011
SC Johnson GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 10 SC Johnson GmbH: Key Facts
Summary 11 SC Johnson GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 SC Johnson GmbH: Competitive Position 2011
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 13 Werner & Mertz GmbH: Key Facts
Summary 14 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Werner & Mertz GmbH: Competitive Position 2011
Executive Summary
Slight Growth for Mature Home Care Industry Reflects Economy in 2011
Eurozone Concerns Impact Consumer Confidence
Multinationals and Private Label Dominate
Health and Beauty Retailers Play Key Role in German Home Care Sales
Limited Growth Opportunities for Mature Industry
Key Trends and Developments
Economic Recovery Supports Retail Value Sales of Home Care in Germany
Multinationals and Private Label Products Both in Strong Position
the Quest for Effective and Convenient Products Continues
Environmentally-friendly Germans Look for "green" Products
Shrinking Household Size and Growing Multiculturalism Influences Demand
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 16 Research Sources