Surface Care in Greece

Date: April 15, 2014
Pages: 26
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S8F17E223E2EN
Leaflet:

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Surface Care in Greece
Trigger sprays were the key drivers for growth in surface care in 2013, following large investments by manufacturers. With their selling price being higher in comparison to other formats, manufacturers regard sprays as a solution for boosting value sales, hence the high levels of attention the format is receiving. Aggressive promotional activities in 2013, with buy-one-get-one-free becoming rather common, contributed to consumers responding well to the trend and migrating to sprays from other...

Euromonitor International's Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2008-2013
  Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
  Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
  Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
  Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
  Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
  Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
  Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
  Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Eurochartiki SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eurochartiki SA: Key Facts
Summary 2 Eurochartiki SA: Operational Indicators
Company Background
Production
Summary 3 Eurochartiki SA: Production Statistics 2013
Competitive Positioning
Summary 4 Eurochartiki SA: Competitive Position 2013
Procter & Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 5 Procter & Gamble Hellas SA: Key Facts
Summary 6 Procter & Gamble Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Procter & Gamble Hellas SA: Competitive Position 2013
Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 8 Sarantis SA: Key Facts
Summary 9 Sarants SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Sarantis SA: Competitive Position 2013
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 11 Unilever Hellas SA: Key Facts
Summary 12 Unilever Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Unilever Hellas SA: Competitive Position 2013
Executive Summary
Sales Decline in the Recession
Innovation Stagnates Amidst the Recession
Multinational Players Lead Sales
the Share of Supermarkets Is Threatened by Alternative Channels
Negative Growth Is Set To Continue Through the Forecast Period
Key Trends and Developments
Aggressive Discounting Restricts Value Growth
the Recession Leads To Losses for Home Care
Private Label Products Remain in the Spotlight
Market Indicators
  Table 11 Households 2008-2013
Market Data
  Table 12 Sales of Home Care by Category: Value 2008-2013
  Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
  Table 14 NBO Company Shares of Home Care: % Value 2009-2013
  Table 15 LBN Brand Shares of Home Care: % Value 2010-2013
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  Table 17 Distribution of Home Care by Format: % Value 2008-2013
  Table 18 Distribution of Home Care by Format and Category: % Value 2013
  Table 19 Forecast Sales of Home Care by Category: Value 2013-2018
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 14 Research Sources
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