Surface Care in Greece

Date: March 27, 2013
Pages: 25
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S8F17E223E2EN
Leaflet:

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Surface Care in Greece
Task-specific products continue to lose ground to multi-purpose cleaners due to the latter's convenience as well as consumers trying to reduce spending during the economic crisis. Consumers preferred to buy one product suitable for all surfaces, rather than stock a series of different ones. Following this trend, many consumers also migrated from surface care to bleach.

Euromonitor International's Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2007-2012
  Table 2 Sales of Surface Care by Category: % Value Growth 2007-2012
  Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2007-2012
  Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2007-2012
  Table 5 Surface Care Company Shares 2008-2012
  Table 6 Surface Care Brand Shares 2009-2012
  Table 7 Household Care Wipes and Floor Cleaning Systems Company Shares 2008-2012
  Table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares 2009-2012
  Table 9 Forecast Sales of Surface Care by Category: Value 2012-2017
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2012-2017
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
Company Background
Production
Summary 3 Eureka Hellas SA: Production Statistics 2012
Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2012
Rolco Bianil SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 5 Rolco Bianil SA: Key Facts
Summary 6 Rolco Bianil SA: Operational Indicators
Company Background
Production
Summary 7 Rolco Bianil SA: Production Statistics 2012
Competitive Positioning
Summary 8 Rolco Bianil Sa: Competitive Position 2012
Executive Summary
the Economic Crisis Takes Its Toll on Home Care
Value for Money Becomes A Key Factor Behind Purchases
Brand Loyalty Fades As Consumers Shop Based on Price
Discounters Boost Their Share at the Expense of All Other Channels
Uncertainty About the Forecast Period and Gloomy Expectations
Key Trends and Developments
the Recession Leads To Steep Declines in Sales
Green Products Lose Momentum in Context of the Recession
Private Label Boosts Its Share Across Home Care
Discounters Increase Share at the Expense of All Other Channels
Below-the-line Activities Under the Spotlight
Market Indicators
  Table 11 Households 2007-2012
Market Data
  Table 12 Sales of Home Care by Category: Value 2007-2012
  Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
  Table 14 Home Care Company Shares 2008-2012
  Table 15 Home Care Brand Shares 2009-2012
  Table 16 Penetration of Private Label by Category 2007-2012
  Table 17 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  Table 19 Forecast Sales of Home Care by Category: Value 2012-2017
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 9 Research Sources
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