Instead of loosening the grip on household finances, Croatians have continued to economise with surface care products, resulting in the largest drop in sales yet.
Euromonitor International's Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
SURFACE CARE IN CROATIA
Euromonitor International
July 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Labud doo: Key Facts
Summary 2 Labud doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Labud doo: Competitive Position 2011
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Saponia dd: Key Facts
Summary 5 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Saponia dd: Competitive Position 2011
Executive Summary
Rough Times Still Ahead
Constant Promotions Try To Keep Sales Level
Fragmentation Continues Among Competitors
Supermarket/hypermarkets Slowly Surpassing Health and Beauty Retailers
Partly Saturated Market Hardly To Recover Soon
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care Household Care by Category: Value 2006-2011
Table 11 Sales of Home Care Household Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources
Euromonitor International
July 2012
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2011
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2011
Table 5 Surface Care Company Shares 2007-2011
Table 6 Surface Care Brand Shares 2008-2011
Table 7 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Labud doo: Key Facts
Summary 2 Labud doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Labud doo: Competitive Position 2011
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Saponia dd: Key Facts
Summary 5 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Saponia dd: Competitive Position 2011
Executive Summary
Rough Times Still Ahead
Constant Promotions Try To Keep Sales Level
Fragmentation Continues Among Competitors
Supermarket/hypermarkets Slowly Surpassing Health and Beauty Retailers
Partly Saturated Market Hardly To Recover Soon
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care Household Care by Category: Value 2006-2011
Table 11 Sales of Home Care Household Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources