Skin Care in Kenya

June 2023 | 24 pages | ID: S3577671149EN
Euromonitor International Ltd

Abstracts

Skin care in Kenya is a fast-growing industry, which has attracted many multinationals to launch their products in the territory. For example, as seen with the global giant MAC Cosmetics, which is well-known for its colour cosmetics overall, along with its iconic bold lipsticks. The brand, which is owned by Est?e Lauder Cos Inc (GBO), has debuted a new “high-performance” skin care range called “hyper-real”, which is targeted to appeal to the growing number of customers looking for glowing, agele...

Euromonitor International's Skin Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Skin Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SKIN CARE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Multinationals tap into growing industry of skin care in Kenya
New product launches herald a strategy for players to meet rising consumer demands
Millennials drive sales in premium skin care, thanks to strength of social media marketing strategies
PROSPECTS AND OPPORTUNITIES
Domestic start-ups to make waves in the local industry
Brands go digital to boost sales in the modern environment
Organic, vegan, or plant-based ingredients propel growth in Korean skin care
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2017-2022
Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 6 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources