Sets/Kits in Morocco

June 2015 | 18 pages | ID: SAD5B614504EN
Euromonitor International Ltd

Abstracts

Sets/kits continued to record increasing demand in 2014, led mainly by the perfumes category. Direct selling companies also adopted this strategy to boost their sales. Even though customers were well aware of the marketing strategies involved in sets/kits, they still appreciated this promotional approach.

Euromonitor International's Sets/Kits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sets/Kits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Category Data
  Table 1 Sales of Sets/Kits: Value 2009-2014
  Table 2 Sales of Sets/Kits: % Value Growth 2009-2014
  Table 3 Sales of Sets/Kits by Premium vs Mass: % Value 2009-2014
  Table 4 NBO Company Shares of Sets/Kits: % Value 2010-2014
  Table 5 LBN Brand Shares of Sets/Kits: % Value 2011-2014
  Table 6 LBN Brand Shares of Premium Sets/Kits: % Value 2011-2014
  Table 7 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: Value 2014-2019
  Table 8 Forecast Sales of Sets/Kits by Premium vs Mass: % Value: % Value Growth 2014-2019
  Table 9 Forecast Sales of Sets/Kits by Premium vs Mass: % Value 2014-2019
Executive Summary
Moroccans Are More Concerned About Their Appearance
Consumer Preference Shifts Towards Natural and Organic Products
Several Changes in Distribution Channels
Buying Behaviour Is Easily Affected by Sales Activities
Healthy Features Are Preferred Over Functionality
Key Trends and Developments
Natural/organic Beauty Products Gain in Popularity
Customers Have More Trust in Premium Brands
Direct Selling Gains Share Over the Review Period
Market Data
  Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
  Summary 1 Research Sources