Oral Care - Hungary

July 2010 | 32 pages | ID: O9544FA1320EN
Euromonitor International Ltd

Abstracts

The 2% current value growth of oral care underlines the negative impact of the economic downturn as this category used to be less volatile with stable growth rates. Consumers trading down in toothpaste and using manual toothbrushes for a longer length of time resulted in a slowing growth. Oral care is still not a focus issue for many people, so consumers are happy to save money with the above detailed methods.

Euromonitor International's Oral Care Products in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Recession Reaches Beauty and Personal Care
Consumers Looking for Promotion and Innovation
Private Label To Increase Value Share
Parapharmacies/drugstores Strengthen Position in Distribution
Slow Recovery Is Expected
Key Trends and Developments
Recession Reaches Beauty and Personal Care
Leading Brands Perform Better
Private Label Further Increases Share
Increasing Weight of Parapharmacies/drugstores
Consumers Looking for Promotion and Innovation
Domestic Producers Overpowered by Multinationals
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Ahimsa Kozmetikai Kft
Strategic Direction
Key Facts
Summary 2 Ahimsa Kozmetikai Kft : Key Facts
Summary 3 Ahimsa Kozmetikai Kft : Operational Indicators
Company Background
Production
Summary 4 Ahimsa Kozmetikai Kft: Production Statistics 2008
Competitive Positioning
Caola-alfa Zrt
Strategic Direction
Key Facts
Summary 5 Caola-Alfa Zrt: Key Facts
Summary 6 Caola-Alfa Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Caola-Alfa Zrt: Competitive Position 2009
Egyesült Vegyi Muvek Zrt
Strategic Direction
Key Facts
Summary 8 Egyesült Vegyi Muvek Zrt : Key Facts
Summary 9 Egyesült Vegyi Muvek Zrt : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Egyesült Vegyi Muvek Zrt : Competitive Position 2009
Herbária Zrt
Strategic Direction
Key Facts
Summary 11 Herbária Zrt : Key Facts
Summary 12 Herbária Zrt : Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Herbária Zrt.: Competitive Position 2009
Soliteint Kft
Strategic Direction
Key Facts
Summary 14 Soliteint Kft: Key Facts
Summary 15 Soliteint Kft: Operational Indicators
Company Background
Production
Summary 16 Soliteint Kft: Production Statistics 2008
Competitive Positioning
Summary 17 Soliteint Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Oral Care by Subsector: Value 2004-2009
Table 16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
Table 20 Oral Care Company Shares 2005-2009
Table 21 Oral Care Brand Shares by GBN 2006-2009
Table 22 Toothpaste Brand Shares by GBN 2006-2009
Table 23 Mouthwash/Dental Rinses Brand Shares by GBN 2006-2009
Table 24 Forecast Sales of Oral Care by Subsector: Value 2009-2014
Table 25 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014
Table 28 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2009