Men's Grooming Products: Market Research Report
Contents
I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Men's Grooming Products
Toiletries
Bath and Shower Products
Hair Care Products
Skin Care Products
Deodorants
Shaving Products
Pre-Shave Products
Post-Shave Products
Razors/Blades
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
Introduction
Current & Future Analysis
By Region
By Product Group
Global Men's Grooming Market: A Snapshot
Outlook
Men's Grooming – Different from Women's Grooming
Market Sees Significant Expansion
Companies Step Up Activities
Hair Care Suppliers Targeting Male Population
Men Warming Up to the Idea of Skin Care
New Products Flood Men’s Skin Care Arena
Men's Anti-Aging Cream Gaining Ground
Body Care Products for Men Witness Increased Demand
Make-up Segment Offers New Opportunities
Emergence of Male Grooming Products Segment in Fragrance and Cosmetics Industry
Brands Adopt Newer Strategies
Shaving Products Market - A Highly Competitive Market at Global Scale
Table 1: Weekly Shaving Frequencies in Select Countries - Germany, USA, Poland, Russia, China, and India (includes corresponding Graph/Chart)
Trimmers Segment Exhibits Growth Potential
Issues Confronting the Shaving Products Sector
Environmental Considerations/Threats
Packaging Waste Regulations
Select Prestige Grooming Brands for Men
Clinique Skin Supplies For Men
Lab Series
Anthony Logistics For Men
Kiehl's
Jack Black
2.MARKET TRENDS
Male Insecurity Stimulating the Demand
Consumer Preference Still a Major Challenge
Packaged Goods Companies to Target the Everyday Guy
Market Welcomes New Players
Men’s Fragrances in Fine Fettle
Celebrity Scents Impact on Men’s Fragrances Market
Table 2: Global Market Penetration of Fragrances and Perfumes (2007): Percentage Breakdown by Women and Men’s Fragrances and Perfumes (includes corresponding Graph/Chart)
Colognes - Need Expansion in Product Focus
Men’s Fragrances - Emerging into a Dynamic Sector
Classification of Men’s Perfumes based on Olfactory Feature
A Hint of Masculinity
Young Customer Base
Travel Fragrances
Fragrance Habits
Duty-Free Benefit
Steady Male Mass Fragrance Segment in Europe and the US
Fragrance Penetration
Bouncing with Sheen – An Introduction to Hair Care
Consumers Prefer Products Based on Natural Ingredients
Professional/Salon-Grade Hair Care Brands Converting into Mass Brands
Technological Advancements Boost Shaving Products Market Growth
Innovation: Need of the Hour
Younger Men Prefer Wet Shaving, Older Men Inclined to Dry Shaving Methods
Power Refill Blades Deliver Better Value than Power Razor Handles
Rapidly Evolving Private Label Business
Increasing Dependence on Retail Stores
3.PRODUCT OVERVIEW
Introduction
Different Conditions of Men’s Skin
Men’s Grooming Products
Toiletries
Bath and Shower Products
Grainy Scrubs
Bubble Baths
Soaps
Bath Gels
Bath Salts
Hair Care Products
Major Hair Care Product Categories
Shampoos and Conditioners
Shampoos
Some of the Auxiliary Ingredients Used in Shampoos
Types of Shampoos
Regular Shampoo
Dandruff Shampoo
Basic Forms of Shampoos
Protecting Shampoo
Clarifying Shampoo
Balancing Shampoo
Volumizing Shampoo
Hair Conditioner
Ingredients of Hair Conditioner
Detanglers
Surfactants
Glossers
Thermal Protectors
Oils
Moisturizers
Acidifiers
Lubricants
Sequestrants
Reconstructors
Preservatives
Types of Conditioners
Pack Conditioners
Leave-In Conditioners
General Conditioners
Hair Sprays
Hair Styling Agents
Styling and Shaping Tresses Desirably
Hair Oil: Dominating the Hair Styling Group
New Styling Products on the Anvil
Spray Gel
Styling Cream
Mousse
Hair Waxes and Pomades
Other styling Aids
Salon Treatments – One for Everyone
Perm Conditioner
Reconstructive Treatment
Clarifying Gel Treatment
Product Types
Designer Brands
Private Label
Hair Products for Men with Different Hair Types
Hair Products for Thick Hair
Hair Products for Thin or Fine Hair
Hair Products Meant for Medium-Textured Hair
Hair Products for Curly Hair
Grooming Products for Bald Men
Skin Care Products
Facial Care
Moisturizers
Moisturizing Mask
Lip Balm
Anti-Aging Products
Nanobelle Coenzyme Q10
Phytessence Wakame
Macademia/Avocado Oils
Silicon Dioxide
Cynergy TK
Vitamins
Honey
Babassu
Working Strategy
Facial Cleanser
Body & Hand Care and Depilatories (BHD)
Sunscreen for Men
Specialty Raw Materials in Skin Care Products
Natural Ingredients in Skin Care Products
Natural Ingredients and Their Positive Effects
Deodorants
Antiperspirants
Shaving Products
Pre-Shave Products
Shaving Lotions
Shaving Creams
Post-Shave Products
Razors/Blades
Razor Handles
Razor Blades (Refills)
Disposable Razors
Electric Shavers
Shaving Accessories & Others
Shaving Techniques
Wet Shaving
Dry Shaving
Side Effects of Shaving
Cuts
Razor Burn
Razor Bumps
Laser Hair Removal Treatment
History
4.PRODUCT LAUNCHES
Unilever Pushes Axe into Hair Care
Unilever Introduces Dove Men + Care
Garnier Introduces Garnier MEN
Anthony Logistics for Men Launches Cool Fix™
King of Shaves Launches Azor S Sensitive
Beiersdorf Unveils Multiple Nivea Brand Products
Zirh Skin Nutrition Unveils Zirh Natural
Rite Aid Rolls Out M5 Magnum™ Razor
Pert Plus Introduces Pert Plus for Men
Gentlemen's Tonic Launches Babassu and Bergamot Range
Molton Brown Introduces New Men’s Grooming Products
Bulldog Launches Anti-Ageing Moisturizer
Nivea India to Introduce Array of Men Grooming Products
Gatsby Launches Hair Styling Gels
Elder Healthcare to Unveil New Products in Men's and Eau de Toilette Segment
American Crew Launches Trichology Hair Recovery System
Henkel Iberica Launches Triple Accion
Eau Sauvage Introduces Shaving and Bath Line
Ormonde Jayne Introduces Body Wash
Zirh Unveils New Men’s Soap Collection
Procter & Gamble Introduces Gillette 2-in-1 Body Washes for Men
Procter & Gamble Launches Gillette Hair Care
Barc Launches New Travel Size for Bump Down Razor Bump Relief Product
Wahl Clipper Launches Deluxe Self-Cut 'Do-it-Yourself' Haircut Kit
Remington Introduces ShortCut Clipper
Schick Launches Quattro Titanium Trimmer
Yon-Ka Rolls Out Men-specific Facials Collection
Beiersdorf Introduces Nivea For Men Hair Care Range
Unilever UK Introduces Vaseline Men
Clinique Rolls Out Men Age Defense Hydrator SP15
Bulldog Rolls Out New Natural Products for Men
CavinKare Launches Spinz Deodorant for Men
Nivea India Introduces Nivea for Men Whitening & Oil Control
Boots Introduces No7 For Men Collection in Dubai
L'Oreal Paris Launches Men's Expert Hydra-Energetic Turbo Recharger Instant Facial Skin Fuel
French Connection Unveils New Fragrances
Zirh Introduces Zirh Platinum
Eco-Cosmetica Launches New Male Grooming Lines
ACE Unveils New Male Grooming Products
Otsuka Pharmaceutical Unveils the UL•OS Skin Care Brand for Men
The Billy Jealousy Launches New Body Wash and Facial Scrub
Yves Saint Laurent Beaute Introduces Touche Eclat for Male Grooming
Nivea For Men Reintroduces Grooming Products for Men
5.RECENT INDUSTRY ACTIVITY
Procter & Gamble Acquires Zirh
Dabur India Purchases Fem Care Pharma
Procter & Gamble Purchases The Art of Shaving
Procter & Gamble Acquires Nioxin
Genomma Lab Internacional Purchases Jockey Club Brand
Energizer Holdings Purchases S.C. Johnson & Son’s Edge and Skintimate Shave Preparation Business
Unilever Purchases TIGI Hair Care Product Business
Unilever to Purchase Sara Lee's Personal Care Division
Godrej Consumer Products to Purchase Sara Lee's International Operations
Fareva Holdings to Purchase Laboratoire Sanoflore from L'Oreal
Elder Healthcare Collaborates with VLCC for Introducing New Deodorants
Procter & Gamble Buys Frédéric Fekkai
Regis Merges Continental European Franchise Salon with Franck Provost Salon Group
Hypermarcas Purchases Ceil Comércio e Distribuidora
Himalaya Healthcare to Foray into Male Grooming Market
Mary Kay to Foray into the Male Grooming Market in India
6.FOCUS ON SELECT PLAYERS
Avon Products, Inc. (US)
Beiersdorf AG (Germany)
Colgate-Palmolive Company (US)
Coty, Inc. (US)
Lancaster Group (UK)
Energizer Holdings, Inc. (US)
Johnson & Johnson (US)
Johnson & Johnson Consumer Products Division (India)
Limited Brands, Inc. (US)
L'Oréal USA, Inc. (US)
Mirato Spa (Italy)
Procter & Gamble Company (US)
The Gillette Company (US)
Procter & Gamble Italia Spa (Italy)
PZ Cussons Plc (UK)
The Estée Lauder Companies, Inc. (US)
The Unilever Group (The Netherlands)
7.GLOBAL MARKET PERSPECTIVE
Table 3: World Recent Past, Current & Future Analysis for Men's Grooming Products by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 4: World 10-Year Perspective for Men's Grooming Products by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
Table 5: World Recent Past, Current & Future Analysis for Men's Grooming Products by Product Group – Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, and Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 6: World 10-Year Perspective for Men's Grooming Products by Category – Percentage Breakdown of Dollar Sales for Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, and Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades) Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
III. MARKET
1.THE UNITED STATES
A. Market Analysis
Current & Future Analysis
Male Grooming Holds Huge Potential
Less than 1/3rd Males Track New Products
Outlook
Shaving Products Market Sees Significant Expansion
Men's Clipper Products Driving Market Sales
Disposable Razors - An Attractive Proposition for the New Age Shavers
Technology Emerges as a Major Growth Driver
Value Sales of Shaving Products Pick Up Despite Sluggish Unit Volumes
Private Label Brands Favor Growth of Shaving Cream Business
Men’s Skin Care Range Gaining Prominence
Men’s Facial Skin Care Market
Trends in Ethnic Men’s Skin Care
Skincare for Men
Men’s Fragrances
An Overview
Men’s Fragrance Sector on Upsurge
New Opportunities for Male Personal Care Segment
Increasing Sales of Men's Grooming Products in Drug Stores
Product Launches
Strategic Corporate Developments
Select Players
Avon Products, Inc.
Colgate-Palmolive Company
Coty, Inc.
Energizer Holdings, Inc.
Johnson & Johnson
Limited Brands, Inc.
L'Oréal USA, Inc.
Procter & Gamble Company
The Gillette Company
The Estée Lauder Companies, Inc.
B. Market Analytics
Table 7: US Recent Past, Current & Future Analysis for Men's Grooming Products by Product Group – Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, and Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades) Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 8: US 10-Year Perspective for Men's Grooming Products by Category – Percentage Breakdown of Dollar Sales for Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, and Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, and Razors/Blades) Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
2.CANADA
A. Market Analysis
Current & Future Analysis
Overview
Demographics
Drivers
Challenges
Skin Care Demonstrates Higher Growth
Competitive Scenario
Table 9: Leading Players in the Canadian Men's Grooming Products (2007): Percentage Breakdown by Value Sales for Procter & Gamble, Energizer Holdings, The Dial Corp., Colgate-Palmolive Canada, Unilever Canada and Others (includes corresponding Graph/Chart)
Industry Witnesses Consolidation
Spa Culture on Rise
Men’s Cosmetics Trade
Table 10: Canadian Men’s Cosmetics Market (2007): Imports and Exports Value in US$ Million
B. Market Analytics
Table 11: Canadian Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
3.JAPAN
A. Market Analysis
Current & Future Analysis
Product Launch
B. Market Analytics
Table 12: Japanese Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4.EUROPE
A. Market Analysis
Current & Future Analysis
The Diminishing Gap Between Shaving and Skin Care Products
Men’s Fragrances in Europe Put Up a Fine Show
A Different Beat
German & Italian Men Staunchly Loyal
B. Market Analytics
Table 13: European Recent Past, Current & Future Analysis for Men's Grooming Products by Geographic Region – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 14: European 10-Year Perspective for Men's Grooming Products by Geographic Region – Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
4a.FRANCE
A. Market Analysis
Current & Future Analysis
France Witnesses Growth in Market for Male Grooming Products
French Men Go the Women’s Way
Distribution
Table 15: French Male Grooming Market (2007): Percentage Breakdown of Mode of Distribution for Selective Channel, Mass Market and Pharmacy Channel (includes corresponding Graph/Chart)
Product Launches
Strategic Corporate Development
B. Market Analytics
Table 16: French Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4b.GERMANY
A. Market Analysis
Current & Future Analysis
Product Launch
Beiersdorf AG – A Major German Player
B. Market Analytics
Table 17: German Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4c.ITALY
A. Market Analysis
Current & Future Analysis
Overview
Men’s Fragrances
Product Launch
Select Players
Mirato Spa
Procter & Gamble Italia Spa
B. Market Analytics
Table 18: Italian Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4d.THE UNITED KINGDOM
A. Market Analysis
Current & Future Analysis
Overview
Skincare Segment to Experience Significant Growth
Impact of Economic Slowdown on Male Grooming Segment
Shaving Products Scenario
Increased Spending on Lifestyle and Leisure
Disposables - The Predominant Category in Wet Shaving
Price Scenario
Promotional Strategies of Key Players in the UK
Men’s Fragrances
Booming Men’s Grooming Sector
Market Snapshots
Fragrance Format
Major Distributors
Health and Beauty Retailers
Table 19: Leading Retailers in the UK Health and Beauty Retail Market (2008): Percentage Breakdown of Value Sales for Boots, Tesco, Sainsbury's, Asda, Superdrug and Others (includes corresponding Graph/Chart)
Product Launches
Select Players
PZ Cussons Plc
Lancaster Group
B. Market Analytics
Table 20: UK Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4e.SPAIN
A. Market Analysis
Current & Future Analysis
Selective Channel Dominates Distribution Channels of Male Grooming Products
Men’s Fragrance Market
Overview
Competitive Scenario
Distribution Scenario
Product Launch
B. Market Analytics
Table 21: Spanish Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4f.RUSSIA
A. Market Analysis
Current & Future Analysis
Male Grooming Market is Booming in Russia
Wet Shaving – Most Popular Shaving Technique in Russia
20-29 Year Age Group – The Most Profitable Consumer Group
Competitive Scenario
Table 22: Leading Companies in the Russian Male Grooming Market (2007): Percentage Breakdown by Value Sales for Procter & Gamble, Beiersdorf, Colgate-Palmolive, Unilever, Kalina and Others (includes corresponding Graph/Chart)
Product Launch
B. Market Analytics
Table 23: Russian Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
4g.REST OF EUROPE
A. Market Analysis
Current & Future Analysis
Shaving Products Scenario in Rest of Europe
Bulgaria
Finland
Latvia
The Netherlands
The Unilever Group – A Dutch Major
B. Market Analytics
Table 24: Rest of Europe Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
5.ASIA-PACIFIC
Market Analysis
Table 25: Asia-Pacific Recent Past, Current & Future Analysis for Men's Grooming Products by Geographic Region – Australia, China, India, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
Table 26: Asia-Pacific 10-Year Perspective for Men's Grooming Products by Geographic Region – Percentage Breakdown of Dollar Sales for Australia, China, India, and Rest of Asia-Pacific Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
5a.AUSTRALIA
A. Market Analysis
Current & Future Analysis
Overview
Consumers are More Macho-Sexual
B. Market Analytics
Table 27: Australian Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
5b.CHINA
A. Market Analysis
Current & Future Analysis
Market for Male Skin Care Products to Grow
Internet to Boost Chinese Male Skin Care Market
Personal Grooming Appliances Market in China to Witness Growth
Electric Shavers Gaining Ground in China
B. Market Analytics
Table 28: Chinese Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
5c.INDIA
A. Market Analysis
Current & Future Analysis
Overview
Shaving Products Scenario
Competitive Dynamics
Skin Care Products for Men to Witness Demand in India
Man Specific Spa Skin Treatments
Increasing Consciousness among Men
Specialized Skin Care
Demand for Whitening Cream to Witness Rise
Product Launches
Strategic Corporate Developments
Johnson & Johnson Consumer Products Division - A Major Indian Player
B. Market Analytics
Table 29: Indian Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
5d.REST OF ASIA-PACIFIC
A. Market Analysis
Current & Future Analysis
Scenario in Select Markets
Taiwan
Overview
Market Segments See New and Improved Demand
Large Cosmetic Companies Focus on Men’s Beauty
Outlook
Singapore
Overview
Shaving Products Category Dominated by Foreign Brands
Male Specific Magazines Drive Sales
B. Market Analytics
Table 30: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
6.LATIN AMERICA
A. Market Analysis
Current & Future Analysis
Latin America Witnesses Burgeoning Male Cosmetics Market
Body Care for Men Gaining Ground
Leading Consumers
Target Markets
Distribution Channels for Male Cosmetics
Revival in Economy to Infuse Additional Demand
Strategic Corporate Developments
B. Market Analytics
Table 31: Latin America Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
7.REST OF WORLD
A. Market Analysis
Current & Future Analysis
UAE
Male Grooming Products Witness High Growth
Product Launch
B. Market Analytics
Table 32: Rest of World Recent Past, Current & Future Analysis for Men's Grooming Products Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 102 (including Divisions/Subsidiaries - 123)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America
Middle-East
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