Sales of men’s grooming are very much driven by high demand from men in the age group 17-34 years, often referred to as “generation Y”. The propensity to spend money on pampering products has risen among many German men in this age group, distinguishing it from the previous generation that had mostly ignored pampering and the grooming culture. The new pampering consumption climate has been fuelled in part by greater investment in advertising, for example in the leading men’s magazines. It is...
Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Men's Grooming in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
MEN'S GROOMING IN GERMANY
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 9 Sales of Body Shavers by Type 2006-2011
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Coty Deutschland GmbH: Competitive Position 2011
Summary 7 Lancaster Group Deutschland GmbH: Competitive Position 2011
Dalli-werke Mäurer & Wirtz GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Company Background
Production
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2011
Hans Schwarzkopf & Henkel GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 11 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 12 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 L'Oréal Deutschland GmbH: Key Facts
Summary 15 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 L'Oréal Deutschland GmbH: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 17 Procter & Gamble GmbH: Key Facts
Summary 18 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 19 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 20 Procter & Gamble GmbH: Competitive Position 2011
Summary 21 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 22 Unilever Deutschland GmbH: Key Facts
Summary 23 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 24 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 25 Unilever Deutschland GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 26 Research Sources
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2006-2011
Table 2 Sales of Men's Grooming by Category: % Value Growth 2006-2011
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2007-2011
Table 4 Men's Grooming Company Shares 2007-2011
Table 5 Men's Grooming Brand Shares 2008-2011
Table 6 Men's Razors and Blades Brand Shares 2008-2011
Table 7 Forecast Sales of Men's Grooming by Category: Value 2011-2016
Table 8 Forecast Sales of Men's Grooming by Category: % Value Growth 2011-2016
Table 9 Sales of Body Shavers by Type 2006-2011
Beiersdorf AG in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 1 Beiersdorf AG: Key Facts
Summary 2 Beiersdorf AG: Operational Indicators
Company Background
Production
Summary 3 Beiersdorf AG: Production Statistics 2011
Competitive Positioning
Summary 4 Beiersdorf AG: Competitive Position 2011
Coty Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 5 Coty Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Coty Deutschland GmbH: Competitive Position 2011
Summary 7 Lancaster Group Deutschland GmbH: Competitive Position 2011
Dalli-werke Mäurer & Wirtz GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 8 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Key Facts
Company Background
Production
Summary 9 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 10 Dalli-Werke Mäurer & Wirtz GmbH & Co KG: Competitive Position 2011
Hans Schwarzkopf & Henkel GmbH & Co Kg in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 11 Hans Schwarzkopf & Henkel GmbH & Co KG: Key Facts
Summary 12 Hans Schwarzkopf & Henkel GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Hans Schwarzkopf & Henkel GmbH & Co KG: Competitive Position 2011
L'Oréal Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 14 L'Oréal Deutschland GmbH: Key Facts
Summary 15 L'Oréal Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 L'Oréal Deutschland GmbH: Competitive Position 2011
Procter & Gamble GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 17 Procter & Gamble GmbH: Key Facts
Summary 18 Procter & Gamble GmbH: Operational Indicators
Company Background
Production
Summary 19 Procter & Gamble GmbH: Production Statistics 2011
Competitive Positioning
Summary 20 Procter & Gamble GmbH: Competitive Position 2011
Summary 21 P&G Prestige Beauté GmbH: Competitive Position 2011
Unilever Deutschland GmbH in Beauty and Personal Care (germany)
Strategic Direction
Key Facts
Summary 22 Unilever Deutschland GmbH: Key Facts
Summary 23 Unilever Deutschland GmbH: Operational Indicators
Company Background
Production
Summary 24 Unilever Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 25 Unilever Deutschland GmbH: Competitive Position 2011
Executive Summary
Continued Growth for Beauty and Personal Care in 2011
Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011
Big Multinationals Lead the Market, Including Local Giants
Parapharmacies/drugstores Remain Most Popular Channel
Stagnating Future Inevitable But Pockets of Growth Remain
Key Trends and Developments
Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label
Value-added Products Grow As Consumers Seek Good Value for Their Money
Naturalness Remains Key Trend Within Beauty and Personal Care
Ageing Population Remains A Growth Opportunity
Growing Popularity of E-commerce Boosts On-line Sales
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 26 Research Sources