Household Products in Middle East and Africa to 2013

Date: March 1, 2010
Pages: 176
Price:
US$ 495.00
Publisher: Datamonitor
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H5031D44E6EEN
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Household Products in Middle East and Africa to 2013
Introduction

This databook provides key data and information on the household products market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on:textile washing,dishwashing,general purpose cleaners, insecticides,air fresheners,bleach,scouring,toilet care&furniture polish

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the household products market, including company overview, key facts and business description

Highlights

The market for household products in Middle East and Africa increased at a compound annual growth rate of 4.1% between 2003 and 2008.

The textile washing products category led the household products market in Middle East and Africa, accounting for a share of 55.4%.

The leading players in the Middle East and African household products market include Unilever, Procter & Gamble Company, The and Reckitt Benckiser PLC.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the household products market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

CHAPTER 1 EXECUTIVE SUMMARY

Summary market level: household products
Summary category level: toilet care
Summary category level: furniture polish
Summary category level: insecticides
Summary category level: textile washing products
Summary category level: scouring products
Summary category level: general purpose cleaners
Summary category level: air fresheners
Summary category level: bleach
Summary category level: dishwashing products

CHAPTER 2 INTRODUCTION

What is this report about?
How to use this report
Market definition

CHAPTER 3 OVERVIEW

Value Analysis
Volume Analysis

CHAPTER 4 MIDDLE EAST AND AFRICA HOUSEHOLD PRODUCTS: MARKET OVERVIEW

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 5 LEADING COMPANY PROFILES

Unilever
The Procter & Gamble Company

CHAPTER 6 CATEGORY ANALYSIS: TOILET CARE

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 7 CATEGORY ANALYSIS: FURNITURE POLISH

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 8 CATEGORY ANALYSIS: INSECTICIDES

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 9 CATEGORY ANALYSIS: TEXTILE WASHING PRODUCTS

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 10 CATEGORY ANALYSIS: SCOURING PRODUCTS

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 11 CATEGORY ANALYSIS: GENERAL PURPOSE CLEANERS

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 12 CATEGORY ANALYSIS: AIR FRESHENERS

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 13 CATEGORY ANALYSIS: BLEACH

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 14 CATEGORY ANALYSIS: DISHWASHING PRODUCTS

Value analysis (US Dollar), 2003-08
Value analysis (US Dollar), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company share analysis
Distribution analysis
Expenditure and consumption per capita

CHAPTER 15 RESEARCH METHODOLOGY

Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

CHAPTER 16 APPENDIX

Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES

Figure 1: Household products, Middle East and Africa, value by category ($m), 2003-13
Figure 2: Household products, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 3: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2003-13
Figure 4: Household products, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 5: Household products, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 6: Household products, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 7: Toilet care, Middle East and Africa, value by segment ($m), 2003-13
Figure 8: Toilet care, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 9: Toilet care, Middle East and Africa, volume by segment (units, million), 2003-13
Figure 10: Toilet care, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 11: Toilet care, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 12: Toilet care, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 13: Furniture polish, Middle East and Africa, value by segment ($m), 2003-13
Figure 14: Furniture polish, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 15: Furniture polish, Middle East and Africa, volume by segment (units, million), 2003-13
Figure 16: Furniture polish, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 17: Furniture polish, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 18: Furniture polish, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 19: Insecticides, Middle East and Africa, value by segment ($m), 2003-13
Figure 20: Insecticides, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 21: Insecticides, Middle East and Africa, volume by segment (units/liters, million), 2003-13
Figure 22: Insecticides, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 23: Insecticides, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 24: Insecticides, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 25: Textile washing products, Middle East and Africa, value by segment ($m), 2003-13
Figure 26: Textile washing products, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 27: Textile washing products, Middle East and Africa, volume by segment (units/liters, million), 2003-13
Figure 28: Textile washing products, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 29: Textile washing products, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 30: Textile washing products, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 31: Scouring products, Middle East and Africa, value by segment ($m), 2003-13
Figure 32: Scouring products, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 33: Scouring products, Middle East and Africa, volume by segment (units, million), 2003-13
Figure 34: Scouring products, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 35: Scouring products, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 36: Scouring products, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 37: General purpose cleaners, Middle East and Africa, value by segment ($m), 2003-13
Figure 38: General purpose cleaners, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 39: General purpose cleaners, Middle East and Africa, volume by segment (liters, million), 2003-13
Figure 40: General purpose cleaners, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 41: General purpose cleaners, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 42: General purpose cleaners, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 43: Air fresheners, Middle East and Africa, value by segment ($m), 2003-13
Figure 44: Air fresheners, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 45: Air fresheners, Middle East and Africa, volume by segment (units, million), 2003-13
Figure 46: Air fresheners, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 47: Air fresheners, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 48: Air fresheners, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 49: Bleach, Middle East and Africa, value by segment ($m), 2003-13
Figure 50: Bleach, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 51: Bleach, Middle East and Africa, volume by segment (kg/liters, million), 2003-13
Figure 52: Bleach, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 53: Bleach, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 54: Bleach, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 55: Dishwashing products, Middle East and Africa, value by segment ($m), 2003-13
Figure 56: Dishwashing products, Middle East and Africa, category growth comparison, by value, 2003-13
Figure 57: Dishwashing products, Middle East and Africa, volume by segment (units, million), 2003-13
Figure 58: Dishwashing products, Middle East and Africa, category growth comparison, by volume, 2003-13
Figure 59: Dishwashing products, Middle East and Africa, company share (top five companies) by value (%), 2007-08
Figure 60: Dishwashing products, Middle East and Africa, distribution channels by value (%), 2007-08
Figure 61: Annual data review process

LIST OF TABLES

Table 1: Household products category definitions
Table 2: Household products distribution channels
Table 3: Middle East and Africa household products value (country-wise), 2003-08 ($m)
Table 4: Middle East and Africa household products value (country-wise) forecast, 2008-13 ($m)
Table 5: Middle East and Africa household products volume (country-wise), 2003-08 (kg/liters/units, million)
Table 6: Middle East and Africa household products volume (country-wise) forecast, 2008-13 (kg/liters/units, million)
Table 7: Household products, Middle East and Africa, value by category ($m), 2003-08
Table 8: Household products, Middle East and Africa, value forecast by category ($m), 2008-13
Table 9: Household products, Middle East and Africa, volume by category (kg/liters/units, million), 2003-08
Table 10: Household products, Middle East and Africa, volume forecast by category (kg/liters/units, million), 2008-13
Table 11: Household products, Middle East and Africa, company share (top 20 companies) by value (%), 2007-08
Table 12: Household products, Middle East and Africa, value by company ($m), 2007-08
Table 13: Household products, Middle East and Africa, distribution channels by value (%), 2007-08
Table 14: Household products, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 15: Household products, Middle East and Africa, expenditure per capita ($), 2003-08
Table 16: Household products, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 17: Household products, Middle East and Africa, consumption per capita (kg/liters/units), 2003-08
Table 18: Household products, Middle East and Africa, forecast consumption per capita (kg/liters/units), 2008-13
Table 19: Unilever key facts
Table 20: The Procter & Gamble Company key facts
Table 21: Toilet care, Middle East and Africa, value by segment ($m), 2003-08
Table 22: Toilet care, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 23: Toilet care, Middle East and Africa, volume by segment (units, million), 2003-08
Table 24: Toilet care, Middle East and Africa, volume forecast by segment (units, million), 2008-13
Table 25: Toilet care, Middle East and Africa, company share by value (%), 2007-08
Table 26: Toilet care, Middle East and Africa, value by company ($m), 2007-08
Table 27: Toilet care, Middle East and Africa, distribution channels by value (%), 2007-08
Table 28: Toilet care, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 29: Toilet care, Middle East and Africa, expenditure per capita ($), 2003-08
Table 30: Toilet care, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 31: Toilet care, Middle East and Africa, consumption per capita (units), 2003-08
Table 32: Toilet care, Middle East and Africa, forecast consumption per capita (units), 2008-13
Table 33: Furniture polish, Middle East and Africa, value by segment ($m), 2003-08
Table 34: Furniture polish, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 35: Furniture polish, Middle East and Africa, volume by segment (units, million), 2003-08
Table 36: Furniture polish, Middle East and Africa, volume forecast by segment (units, million), 2008-13
Table 37: Furniture polish, Middle East and Africa, company share by value (%), 2007-08
Table 38: Furniture polish, Middle East and Africa, value by company ($m), 2007-08
Table 39: Furniture polish, Middle East and Africa, distribution channels by value (%), 2007-08
Table 40: Furniture polish, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 41: Furniture polish, Middle East and Africa, expenditure per capita ($), 2003-08
Table 42: Furniture polish, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 43: Furniture polish, Middle East and Africa, consumption per capita (units), 2003-08
Table 44: Furniture polish, Middle East and Africa, forecast consumption per capita (units), 2008-13
Table 45: Insecticides, Middle East and Africa, value by segment ($m), 2003-08
Table 46: Insecticides, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 47: Insecticides, Middle East and Africa, volume by segment (units/liters, million), 2003-08
Table 48: Insecticides, Middle East and Africa, volume forecast by segment (units/liters, million), 2008-13
Table 49: Insecticides, Middle East and Africa, company share by value (%), 2007-08
Table 50: Insecticides, Middle East and Africa, value by company ($m), 2007-08
Table 51: Insecticides, Middle East and Africa, distribution channels by value (%), 2007-08
Table 52: Insecticides, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 53: Insecticides, Middle East and Africa, expenditure per capita ($), 2003-08
Table 54: Insecticides, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 55: Insecticides, Middle East and Africa, consumption per capita (units/liters), 2003-08
Table 56: Insecticides, Middle East and Africa, forecast consumption per capita (units/liters), 2008-13
Table 57: Textile washing products, Middle East and Africa, value by segment ($m), 2003-08
Table 58: Textile washing products, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 59: Textile washing products, Middle East and Africa, volume by segment (units/liters, million), 2003-08
Table 60: Textile washing products, Middle East and Africa, volume forecast by segment (units/liters, million), 2008-13
Table 61: Textile washing products, Middle East and Africa, company share by value (%), 2007-08
Table 62: Textile washing products, Middle East and Africa, value by company ($m), 2007-08
Table 63: Textile washing products, Middle East and Africa, distribution channels by value (%), 2007-08
Table 64: Textile washing products, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 65: Textile washing products, Middle East and Africa, expenditure per capita ($), 2003-08
Table 66: Textile washing products, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 67: Textile washing products, Middle East and Africa, consumption per capita (units/liters), 2003-08
Table 68: Textile washing products, Middle East and Africa, forecast consumption per capita (units/liters), 2008-13
Table 69: Scouring products, Middle East and Africa, value by segment ($m), 2003-08
Table 70: Scouring products, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 71: Scouring products, Middle East and Africa, volume by segment (units, million), 2003-08
Table 72: Scouring products, Middle East and Africa, volume forecast by segment (units, million), 2008-13
Table 73: Scouring products, Middle East and Africa, company share by value (%), 2007-08
Table 74: Scouring products, Middle East and Africa, value by company ($m), 2007-08
Table 75: Scouring products, Middle East and Africa, distribution channels by value (%), 2007-08
Table 76: Scouring products, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 77: Scouring products, Middle East and Africa, expenditure per capita ($), 2003-08
Table 78: Scouring products, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 79: Scouring products, Middle East and Africa, consumption per capita (units), 2003-08
Table 80: Scouring products, Middle East and Africa, forecast consumption per capita (units), 2008-13
Table 81: General purpose cleaners, Middle East and Africa, value by segment ($m), 2003-08
Table 82: General purpose cleaners, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 83: General purpose cleaners, Middle East and Africa, volume by segment (liters, million), 2003-08
Table 84: General purpose cleaners, Middle East and Africa, volume forecast by segment (liters, million), 2008-13
Table 85: General purpose cleaners, Middle East and Africa, company share (top 20 companies) by value (%), 2007-08
Table 86: General purpose cleaners, Middle East and Africa, value by company ($m), 2007-08
Table 87: General purpose cleaners, Middle East and Africa, distribution channels by value (%), 2007-08
Table 88: General purpose cleaners, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 89: General purpose cleaners, Middle East and Africa, expenditure per capita ($), 2003-08
Table 90: General purpose cleaners, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 91: General purpose cleaners, Middle East and Africa, consumption per capita (liters), 2003-08
Table 92: General purpose cleaners, Middle East and Africa, forecast consumption per capita (liters), 2008-13
Table 93: Air fresheners, Middle East and Africa, value by segment ($m), 2003-08
Table 94: Air fresheners, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 95: Air fresheners, Middle East and Africa, volume by segment (units, million), 2003-08
Table 96: Air fresheners, Middle East and Africa, volume forecast by segment (units, million), 2008-13
Table 97: Air fresheners, Middle East and Africa, company share by value (%), 2007-08
Table 98: Air fresheners, Middle East and Africa, value by company ($m), 2007-08
Table 99: Air fresheners, Middle East and Africa, distribution channels by value (%), 2007-08
Table 100: Air fresheners, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 101: Air fresheners, Middle East and Africa, expenditure per capita ($), 2003-08
Table 102: Air fresheners, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 103: Air fresheners, Middle East and Africa, consumption per capita (units), 2003-08
Table 104: Air fresheners, Middle East and Africa, forecast consumption per capita (units), 2008-13
Table 105: Bleach, Middle East and Africa, value by segment ($m), 2003-08
Table 106: Bleach, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 107: Bleach, Middle East and Africa, volume by segment (kg/liters, million), 2003-08
Table 108: Bleach, Middle East and Africa, volume forecast by segment (kg/liters, million), 2008-13
Table 109: Bleach, Middle East and Africa, company share by value (%), 2007-08
Table 110: Bleach, Middle East and Africa, value by company ($m), 2007-08
Table 111: Bleach, Middle East and Africa, distribution channels by value (%), 2007-08
Table 112: Bleach, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 113: Bleach, Middle East and Africa, expenditure per capita ($), 2003-08
Table 114: Bleach, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 115: Bleach, Middle East and Africa, consumption per capita (kg/liters), 2003-08
Table 116: Bleach, Middle East and Africa, forecast consumption per capita (kg/liters), 2008-13
Table 117: Dishwashing products, Middle East and Africa, value by segment ($m), 2003-08
Table 118: Dishwashing products, Middle East and Africa, value forecast by segment ($m), 2008-13
Table 119: Dishwashing products, Middle East and Africa, volume by segment (units, million), 2003-08
Table 120: Dishwashing products, Middle East and Africa, volume forecast by segment (units, million), 2008-13
Table 121: Dishwashing products, Middle East and Africa, company share by value (%), 2007-08
Table 122: Dishwashing products, Middle East and Africa, value by company ($m), 2007-08
Table 123: Dishwashing products, Middle East and Africa, distribution channels by value (%), 2007-08
Table 124: Dishwashing products, Middle East and Africa, value by distribution channel ($m), 2007-08
Table 125: Dishwashing products, Middle East and Africa, expenditure per capita ($), 2003-08
Table 126: Dishwashing products, Middle East and Africa, forecast expenditure per capita ($), 2008-13
Table 127: Dishwashing products, Middle East and Africa, consumption per capita (units), 2003-08
Table 128: Dishwashing products, Middle East and Africa, forecast consumption per capita (units), 2008-13

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