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Hair Care in Austria

June 2023 | 26 pages | ID: H7B9B9D24E3EN
Euromonitor International Ltd

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Hair care generates a healthy share of overall beauty and personal care retail sales in Austria. In 2022, hair care accounted for the second-highest retail value share in beauty and personal care, behind skin care. The demand for hair care was stable in 2022, with flat retail volume growth overall. Retail current value sales registered strong growth in 2022, but this stemmed largely from average unit price increases. Many manufacturers adjusted the prices of their products as the costs for energ...

Euromonitor International's Hair Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HAIR CARE IN AUSTRIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressure boosts retail value over volume sales in 2022
Reopening of hair salons boosts salon professional hair care but damages the demand for colourants
Large brand portfolio and investment keep Henkel Central & Eastern Europe at the top
PROSPECTS AND OPPORTUNITIES
New innovative products to boost conditioners and treatments
Shampoos to continue to lead sales
International brands to remain the preference for hair-conscious consumers
CATEGORY DATA
Table 1 Sales of Hair Care by Category: Value 2017-2022
Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources


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