The negative image of bleach amongst Swiss consumers caused a shift to surface care and toilet care products that contain small amounts of bleach. The raw materials used in the production of household bleach are chlorine and caustic soda, both of which are known to be hazardous chemicals. Bleach is also used for the production of Dioxin, a carcinogenic by-product known to impair reproduction and the immune system. Bleach consequently recorded negative value and volume growth in 2011.
Euromonitor International's Bleach in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
WHY BUY THIS REPORT?
Euromonitor International's Bleach in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
WHY BUY THIS REPORT?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Executive Summary
Good Performance of Home Care in Switzerland
Innovation, Private Label and Green Products
Domestic Producers and Private Label Lead Sales
Supermarket and Hypermarkets Lead, Internet Gains Popularity
Fair Future Performance
Key Trends and Developments
Emphasis on Effective and Convenient Products
Switch To Cheaper Brands Versus 'swissness'
Higher Demand for Green Products and Green Lifestyles
Innovative Concepts and More Comfortable Living
Global Recession Versus Euro Crisis
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Executive Summary
Good Performance of Home Care in Switzerland
Innovation, Private Label and Green Products
Domestic Producers and Private Label Lead Sales
Supermarket and Hypermarkets Lead, Internet Gains Popularity
Fair Future Performance
Key Trends and Developments
Emphasis on Effective and Convenient Products
Switch To Cheaper Brands Versus 'swissness'
Higher Demand for Green Products and Green Lifestyles
Innovative Concepts and More Comfortable Living
Global Recession Versus Euro Crisis
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
