Baby Care in Greece

May 2011 | 31 pages | ID: B881F36CFACEN
Euromonitor International Ltd

Abstracts

Worsening economic conditions in Greece during 2010 had an impact on consumer behaviour and trends in baby care. Decreased budgets meant that consumers had to restrain their spending and be on the watch for offers and discounts. The slow but steady course towards somewhat more sophisticated ingredients and premiumisation observed in previous years of the review period was cut off as consumers went back to basic brands and traditional formats in an attempt to limit expenses. In this environment,...

Euromonitor International's Baby Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in Greece
Euromonitor International
May 2011
List of Contents and   Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Apivita SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 1 ApiVita SA: Key Facts
  Summary 2 ApiVita SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Apivita SA: Competitive Position 2010
Mastic SpA Sodis SA in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 4 Mastic Spa Sodis SA: Key Facts
  Summary 5 Mastic Spa Sodis SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 Mastic Spa Sodis SA: Competitive Position 2010
Sarantis Sa, Gr in Beauty and Personal Care (greece)
Strategic Direction
Key Facts
  Summary 7 Sarantis SA,Gr: Key Facts
  Summary 8 Sarantis SA,Gr: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Sarantis SA,Gr : Competitive Position 2010
Executive Summary
Greek Beauty and Personal Care Slows As the Economy Falters
Value-for-money and Discounts Rule the Day
Competitive Environment Is Tightening
Discounters and Convenience Stores Find Room To Develop
Forecasts Remain Cloudy in Light of the Country's Big Public Debt
Key Trends and Developments
Turbulent Economic Conditions
the Movement of Pravs Hits Greece
Affordable Luxury Competes With Premium Products
Opportunities and Limits in the Men's Segment
Specialisation As Growth Driver
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 19 Penetration of Private Label by Category 2005-2010
  Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
  Summary 10 Research Sources