Baby Care in Bulgaria

June 2011 | 25 pages | ID: BA040041253EN
Euromonitor International Ltd

Abstracts

Baby care remains one of the least developed categories within beauty and personal care, but its growth potential attracts new players and products. In line with the overall increase in disposable incomes in Bulgaria, parents started spending more on quality baby care products over the review period, and this trend is likely to continue despite the fact that the Bulgarian economy was affected by the global crisis.

Euromonitor International's Baby Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Baby Hair Care, Baby Skin Care, Baby Sun Care, Baby Toiletries, Medicated Baby Care, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts Globalwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Baby Care in Bulgaria
Euromonitor International
June 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Baby Care by Category: Value 2005-2010
  Table 2 Sales of Baby Care by Category: % Value Growth 2005-2010
  Table 3 Baby Care Premium Vs Mass % Analysis 2005-2010
  Table 4 Baby Care Company Shares 2006-2010
  Table 5 Baby Care Brand Shares by GBN 2007-2010
  Table 6 Baby Care Premium Brand Shares by GBN 2007-2010
  Table 7 Baby Skin Care Brand Shares by GBN 2007-2010
  Table 8 Baby Sun Care Brand Shares by GBN 2007-2010
  Table 9 Forecast Sales of Baby Care by Category: Value 2010-2015
  Table 10 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015
  Table 11 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
  Summary 1 Aroma AD: Key Facts
  Summary 2 Aroma AD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Aroma AD: Competitive Position 2010
Sts Cosmetics Ood in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
  Summary 4 STS Cosmetics OOD: Key Facts
  Summary 5 STS Cosmetics OOD: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 STS Cosmetics OOD: Competitive Position 2010
Executive Summary
Growth Relatively S  Table in 2010
Premium Cosmetics See Some Decline
Domestic Manufacturers Struggle To Compete With Multinationals
Adoption of New Launches A Little Behind EU Trends
Companies Compete Intensely As Market Approaches Maturity
Key Trends and Developments
Slowdown Due To Economic Crisis Nears Its End
Domestic Companies Lose Out To Multinationals
Premium Brands Fight Counterfeit Products
Multinationals Take Larger Share of Beauty and Personal Care
Direct Selling Companies Generate Significant Proportion of Sales
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 14 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 19 Penetration of Private Label by Category 2005-2010
  Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
  Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Appendix
Gift Sets
Definitions
  Summary 7 Research Sources