Despite the strong marketing efforts from the main competitors to incentivise sales of air care products in Costa Rica, the on-going slow economic recovery continues holding the growth potential within this category, as local consumers’ disposable income has been declining since 2009 when the effects of the global economic crisis were more evident in the country. Even though local buyers often feel attracted to using these products, especially in the case of the available products that are...
Euromonitor International's Air Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Air Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2007-2012
Table 2 Sales of Air Care by Category: % Value Growth 2007-2012
Table 3 Air Care Company Shares 2008-2012
Table 4 Air Care Brand Shares 2009-2012
Table 5 Forecast Sales of Air Care by Category: Value 2012-2017
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Executive Summary
Most Home Care Categories Are Affected by Economic Slowdown
Mega Brands' Consolidation and Pricing Continues To Be the Main Purchase Driver for Home Care Products
Local and International Brands Compete for Consumer Preference
Modern Grocery Retailers Continue Increasing in Consumer Preference
Uncertain Global Economy Should Continue Affecting Value Sales
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2007-2012
Table 2 Sales of Air Care by Category: % Value Growth 2007-2012
Table 3 Air Care Company Shares 2008-2012
Table 4 Air Care Brand Shares 2009-2012
Table 5 Forecast Sales of Air Care by Category: Value 2012-2017
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Executive Summary
Most Home Care Categories Are Affected by Economic Slowdown
Mega Brands' Consolidation and Pricing Continues To Be the Main Purchase Driver for Home Care Products
Local and International Brands Compete for Consumer Preference
Modern Grocery Retailers Continue Increasing in Consumer Preference
Uncertain Global Economy Should Continue Affecting Value Sales
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources