Air Care in Canada

Date: February 5, 2013
Pages: 23
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AD2C9747127EN

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Air Care in Canada
Retail sales of air care products in Canada reached C$277 million in 2012, growing by 3% in current value terms on the previous year. While some product development and resulting increase in retail prices remained the principal driving forces behind value sales growth, a focus on value packs in refills and a shift to more price-competitive mass channels prevented the category from posting a stronger sales performance.

Euromonitor International's Air Care in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Scented Candles
  Table 1 Total Candles Market Size 2008-2014
  Table 2 Total Candles Brand Rankings 2010-2012
Category Data
  Table 3 Sales of Air Care by Category: Value 2007-2012
  Table 4 Sales of Air Care by Category: % Value Growth 2007-2012
  Table 5 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2012
  Table 6 Air Care Fragrances Rankings by Value 2007-2012
  Table 7 Air Care Company Shares 2008-2012
  Table 8 Air Care Brand Shares 2009-2012
  Table 9 Forecast Sales of Air Care by Category: Value 2012-2017
  Table 10 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Executive Summary
Slow Economic Recovery Supports Demand for Value and Slows Growth
Green Products Receive Support in Principle But Struggle at the Tills
Product Development Key To Growth in A Highly Developed Market
Smaller Brands Seek Distribution Through Specialist and Online Retailers
Modest Growth Ahead
Key Trends and Developments
Slow Economic Recovery Supports the Growth of Value Brands
Green Products Receive Support in Principle But Struggle at the Tills
Busy Families Underpin A Shift in Lifestyle and Cleaning Regimes
Packaging Becomes Smaller As Product Concentration Increases
Large Global Manufacturers Continue To Lead the Home Care Market
  Table 11 Households 2007-2012
Market Data
  Table 12 Sales of Home Care by Category: Value 2007-2012
  Table 13 Sales of Home Care by Category: % Value Growth 2007-2012
  Table 14 Home Care Company Shares 2008-2012
  Table 15 Home Care Brand Shares 2009-2012
  Table 16 Penetration of Private Label by Category 2007-2012
  Table 17 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  Table 19 Forecast Sales of Home Care by Category: Value 2012-2017
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Summary 1 Research Sources
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