Wine in South Korea

June 2023 | 33 pages | ID: W1E2F6E06A2EN
Euromonitor International Ltd

Abstracts

Total volume growth of wine in South Korea notably slowed in 2022, with wine sales reaching a period of stabilisation following the category’s dynamic performance through off-trade during the first year of the pandemic, and through on-trade in 2021. Some wine importers planned to change their business portfolios and reduce their wine offer, while increasing demand for other alcoholic drinks, such as whiskies, presented another challenge.

Euromonitor International's Wine in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Wine in South Korea
Euromonitor International
September 2023

LIST OF CONTENTS AND TABLES

WINE IN SOUTH KOREA
KEY DATA FINDINGS

2022 DEVELOPMENTS

Wine’s previously rapid growth slows in 2022
Takju players seek premiumisation
PROSPECTS AND OPPORTUNITIES
Stronger growth potential for sake in South Korea following 2022’s recovery
Convenience stores gradually increasing distribution of wine
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2017-2022
Table 2 Sales of Wine by Category: Total Value 2017-2022
Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 10 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2017-2022
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
Table 25 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 26 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture

2022 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 40 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources