The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends

Date: February 1, 2010
Pages: 133
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Hard Copy Mail Delivery, CD-ROM Mail Delivery
ID: T1363697E8BEN
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The Top 10 Soft Drinks Companies: Consumer drivers, SWOT analyses and format and flavor trends
This report profiles the leading players in the global soft drinks industry. In this report, the soft drinks industry is categorized as follows:

  • Bottled water: sparkling flavored, sparkling unflavored, still flavored and still unflavored;
  • Carbonates: cola diet, cola standard, fruit flavored carbonates, mixers and other carbonates;
  • Concentrates: liquid concentrates and powder concentrates;
  • Functional drinks: energy drinks, nutraceutical drinks, sports drinks;
  • Juices: 100% fruit juice (from concentrate), 100% fruit juice (not from concentrate), fruit drink (0-29% juice), nectar (30%-99% juice) and vegetable juice;
  • RTD tea and coffee: RTD tea and RTD coffee;
  • Smoothies: dairy and fruit-based.


  • This report analyzes the global soft drinks industry in terms of market size (estimated based on on-trade sales), key drivers and resistors, trends and competitive positioning of top 10 players in the global soft drinks market. It includes profiles of the top 10 companies in the industry and includes a brief summary of other major players. The current ranking evaluates soft drink companies based on their performance using the following intelligence metrics:

  • Each company’s financial performance in the global soft drinks market;
  • Each company’s growth strategies and major acquisitions and divestments in this market;
  • Business-related strengths and weaknesses of the top 10 soft drink companies, and insights into the opportunities and threats facing them.


  • Key features of this report

  • Market dynamics of the global soft drinks market during the period 2009-13.
  • Key market drivers and resistors.
  • Trends of the global soft drinks market.
  • Identification of the top 10 players in the global soft drinks market .
  • Performance of top 10 soft drink companies during 2004–08.


  • Scope of this report

  • Learn from the strategies of the global soft drink companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
  • Benchmark your performance against the leading soft drink companies by comprehending their strategies.
  • Understand the major issues affecting the global soft drink market.


  • Key Market Issues

  • Rising incidence of private label products : Recession has promoted the consumption of private label soft drink (due to lower prices) at the expense of branded non-alcoholic beverages.
  • Article 13 health claim regulation: Increase in regulatory compliances such as Article 13 of the European Food Safety Authority in Europe mandating all functional claims on food and beverages to be validated with scientific facts will restrict the development of new products in this category.
  • Health concerns: Negative health perception related to conventional soft drinks hinders the development of the industry.
  • Demographic changes in developed markets: Aging population may result in a decline in consumption of conventional soft drinks.


  • Key findings from this report

  • Business Insights forecasts that the global soft drinks market will grow at a CAGR of 3.4% during 2009–13 to reach a total value of approximately $550bn in 2013.
  • Coca-Cola dominates the global soft drinks industry with sales of $31,944m in 2008, followed by PepsiCo ($15,609m) and Nestlé ($10,633m).
  • The aging population, rising health concerns and obesity epidemic is driving innovation in the health and wellness non-alcoholic beverages space.
  • All the top 10 companies have either forayed in to or expanded their presence in the functional drinks category to capitalize on the rising demand for the product.


  • Key questions answered

  • What was the market size of the global soft drinks industry by value in 2008?
  • What will be the estimated market size of the global soft drinks industry during 2009-13?
  • What are the trends in the global soft drinks industry?
  • Who are the top 10 players in the market?

  • The Top 10 Soft Drink Companies
    Executive summary 12
    Industry overview 12
    The Coca-Cola Company 13
    PepsiCo 13
    Nestlé 14
    Suntory Holdings (Suntory) 14
    Dr Pepper Snapple (DPS) 15
    Red Bull 15
    Groupe Danone (Danone) 16
    Kirin Holdings (Kirin) 16
    Asahi Breweries (Asahi) 17
    Ito En 17

    CHAPTER 1 INTRODUCTION

    What is the report about? 20
    Methodology 21

    CHAPTER 2 INDUSTRY OVERVIEW

    Summary 24
    Introduction 25
    Market dynamics 25
    Market size and growth 25
    Key growth drivers and resistors 26
    Competitive landscape 28
    Top 10 companies based on sales 28
    Competitive positioning of the top 10 soft drink companies 28
    Depth of top 10 companies' soft drinks portfolios 29
    Trends 31
    Rise of functional soft drinks 31
    Energy drinks 31
    RTD tea 32
    Flavored water making inroads 32
    NPD in carbonated drinks 33

    CHAPTER 3 THE COCA-COLA COMPANY

    Summary 36
    Company overview 37
    Recent financial performance 37
    Performance by business segment 38
    Growth strategies 39
    Product launches to drive business growth 39
    Expanding in the emerging markets 40
    Acquisitions and divestments 40
    SWOT analysis 42

    CHAPTER 4 PEPSICO

    Summary 44
    Company overview 45
    Recent financial performance 45
    Performance by business segment 46
    Growth strategies 47
    Expanding in emerging markets 47
    New product launches to drive growth 48
    Acquisitions and divestments 49
    SWOT analysis 50

    CHAPTER 5 NESTLÈ

    Summary 52
    Company overview 53
    Recent financial performance 53
    Performance by business segment 55
    Growth strategies 55
    Strengthening presence in the RTD beverages category 55
    Consolidating market share in bottled water category 56
    Acquisitions and divestments 56
    SWOT analysis 58

    CHAPTER 6 SUNTORY

    Summary 60
    Company overview 61
    Recent financial performance 61
    Performance by business segment 61
    Growth strategies 62
    Investing in development of soft drinks 62
    Expanding in global markets 63
    Acquisitions and divestments 63
    SWOT analysis 65

    CHAPTER 7 DPS

    Summary 68
    Company overview 69
    Recent financial performance 69
    Performance by business segment 70
    Growth strategies 71
    Focusing on its core brands to sustain growth 71
    Strengthening its energy drinks portfolio 71
    Investing in developing company-owned distribution network 72
    Acquisitions and divestments 72
    SWOT analysis 73

    CHAPTER 8 RED BULL GMBH

    Summary 76
    Company overview 77
    Recent financial performance 77
    Performance by business segment 78
    Growth strategies 78
    Strengthening in existing markets and expanding into emerging markets 78
    Launch of new product variants to drive growth 79
    Acquisitions and divestments 79
    SWOT analysis 80

    CHAPTER 9 DANONE

    Summary 82
    Company overview 83
    Recent financial performance 83
    Performance by business segment 85
    Growth strategies 85
    New product launches to drive growth 85
    Acquisitions and divestments 86
    SWOT analysis 87

    CHAPTER 10 KIRIN

    Summary 90
    Company overview 91
    Recent financial performance 91
    Performance by business segment 93
    Growth strategies 93
    Healthy beverage launches to drive growth 93
    Consolidating share in international soft drinks market 94
    Acquisitions and divestments 94
    SWOT analysis 95

    CHAPTER 11 ASAHI

    Summary 98
    Company overview 99
    Recent financial performance 99
    Performance by business segment 101
    Growth strategies 101
    Sustaining growth through the launch of healthy variants of existing brands 101
    Acquisitions and divestments 102
    SWOT analysis 103

    CHAPTER 12 ITO EN

    Summary 106
    Company overview 107
    Recent financial performance 107
    Performance by business segment 109
    Growth strategies 109
    Product development to drive growth 109
    Expanding distribution network to drive sales 110
    Acquisition and divestments 110
    SWOT analysis 111

    CHAPTER 13 OTHER MAJOR PLAYERS

    AB InBev 114
    Company overview 114
    Recent financial performance 114
    Acqua Minerale San Benedetto (San Benedetto) 116
    Company overview 116
    Recent financial performance 116
    Britvic 117
    Company overview 117
    Recent financial performance 117
    Cott 119
    Company overview 120
    Recent financial performance 120
    Eckes-Granini (Eckes) 121
    Company overview 122
    Recent financial performance 122
    GlaxoSmithKline (GSK) 123
    Company overview 124
    Recent financial performance 124
    Ocean Spray Cranberries (Ocean Spray) 124
    Company overview 124
    Recent financial performance 125
    Otsuka Pharmaceutical (Otsuka) 126
    Company overview 126
    Recent financial performance 127
    Tingyi (Cayman Islands) Holding (Tingyi) 127
    Company overview 127
    Recent financial performance 128
    Unilever 129
    Company overview 129
    Recent financial performance 129

    CHAPTER 14 APPENDIX

    Glossary 132
    Index 133

    LIST OF FIGURES

    Figure 2.1: Global soft drinks market size ($bn), 2009–13 26
    Figure 2.2: Soft drinks industry drivers and resistors 27
    Figure 2.3: Global soft drinks market size ($bn), 2009–2013 29
    Figure 2.4: Depth of top 10 companies' soft drinks portfolios 30
    Figure 3.5: The Coca-Cola Company financial performance ($m), 2004–08 38
    Figure 3.6: The Coca-Cola Company SWOT analysis 42
    Figure 4.7: PepsiCo financial performance ($m), 2006–08 46
    Figure 4.8: PepsiCo SWOT analysis 50
    Figure 5.9: Nestlé financial performance ($m), 2006–08 54
    Figure 5.10: Nestlé SWOT analysis 58
    Figure 6.11: Suntory SWOT analysis 65
    Figure 7.12: DPS financial performance ($m), 2006–08 70
    Figure 7.13: DPS SWOT analysis 73
    Figure 8.14: Red Bull financial performance ($m), 2004–08 78
    Figure 8.15: Red Bull SWOT analysis 80
    Figure 9.16: Danone financial performance ($m), 2004–08 84
    Figure 9.17: Danone SWOT analysis 87
    Figure 10.18: Kirin financial performance ($m), 2004–08 92
    Figure 10.19: Kirin SWOT analysis 95
    Figure 11.20: Asahi financial performance ($m), 2004–08 100
    Figure 11.21: Asahi SWOT analysis 103
    Figure 12.22: Ito En financial performance ($m), 2004–08 108
    Figure 12.23: Ito En SWOT analysis 111
    Figure 13.24: AB InBev financial performance ($m), 2004–08 115
    Figure 13.25: Britvic financial performance ($m), 2005–09 119
    Figure 13.26: Cott financial performance ($m), 2004–08 121
    Figure 13.27: Eckes financial performance ($m), 2006–08 123
    Figure 13.28: Ocean Spray financial performance ($m), 2005–08 126
    Figure 13.29: Tingyi financial performance ($m), 2004–08 128

    LIST OF TABLES

    Table 2.1: Global soft drinks market size ($bn), 2009–13 26
    Table 2.2: Top 10 soft drinks companies based on sales ($m), 2008 28
    Table 3.3: The Coca-Cola Company snapshot 36
    Table 3.4: The Coca-Cola Company financial performance ($m), 2004–08 38
    Table 3.5: The Coca-Cola Company still beverage product launches, 2007–09 39
    Table 3.6: The Coca-Cola Company's acquisitions, 2007–09 41
    Table 4.7: PepsiCo snapshot 44
    Table 4.8: PepsiCo financial performance ($m), 2006–08 46
    Table 4.9: PepsiCo business segment performance, 2008 47
    Table 4.10: PepsiCo investments 48
    Table 4.11: PepsiCo acquisitions, 2007–08 49
    Table 5.12: Nestlé snapshot 52
    Table 5.13: Nestlé financial performance, 2006–08 54
    Table 5.14: Nestlé business segment performance, 2008 55
    Table 6.15: Suntory snapshot 60
    Table 6.16: Suntory business segment performance, 2008 62
    Table 6.17: Suntory's acquisitions, 2007–09 64
    Table 7.18: DPS snapshot 68
    Table 7.19: DPS financial performance ($m), 2006–08 69
    Table 7.20: DPS business segment performance ($m), 2008 71
    Table 8.21: Red Bull snapshot 76
    Table 8.22: Red Bull financial performance, 2004–08 77
    Table 9.23: Danone snapshot 82
    Table 9.24: Danone financial performance, 2004–08 84
    Table 9.25: Danone business segment performance, 2008 85
    Table 10.26: Kirin snapshot 90
    Table 10.27: Kirin financial performance, 2004–08 92
    Table 10.28: Kirin business segment performance, 2008 93
    Table 11.29: Asahi snapshot 98
    Table 11.30: Asahi financial performance, 2004–08 100
    Table 11.31: Asahi business segment performance, 2008 101
    Table 12.32: Ito En snapshot 106
    Table 12.33: Ito En financial performance, 2004–08 108
    Table 12.34: Ito En business segment performance, 2008 109
    Table 13.35: AB InBev snapshot 114
    Table 13.36: AB InBev financial performance, 2004–08 115
    Table 13.37: San Benedetto snapshot 116
    Table 13.38: Britvic snapshot 117
    Table 13.39: Britvic financial performance, 2005–09 118
    Table 13.40: Cott snapshot 119
    Table 13.41: Cott financial performance, 2004–08 120
    Table 13.42: Eckes snapshot 121
    Table 13.43: Eckes financial performance, 2006–08 122
    Table 13.44: GSK snapshot 123
    Table 13.45: Ocean Spray snapshot 124
    Table 13.46: Ocean Spray financial performance, 2005–08 125
    Table 13.47: Otsuka snapshot 126
    Table 13.48: Tingyi snapshot 127
    Table 13.49: Tingyi financial performance, 2004–08 128
    Table 13.50: Unilever snapshot 129

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