Spirits in Cameroon

Date: October 9, 2013
Pages: 31
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SA5209EBB3FEN
Leaflet:

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Spirits in Cameroon
In 2012, major domestic spirits producers continued to introduce smaller pack sizes which cost less than CFAF150. Distribution of these smaller pack sizes increased in the on-trade channel, with some companies using mobile sales vehicles to visit busy beer parlours and similar establishments every day and sell directly to consumers. Together with new launches and sustained investment in advertising, this practice helped to ensure that growth in spirits in total volume terms in 2012 was faster...

Euromonitor International's Spirits in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Spirits market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Spirits by Category: Total Volume 2007-2012
  Table 2 Sales of Spirits by Category: Total Value 2007-2012
  Table 3 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  Table 4 Sales of Spirits by Category: % Total Value Growth 2007-2012
  Table 5 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  Table 6 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  Table 7 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  Table 8 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  Table 9 GBO Company Shares of Spirits: % Total Volume 2008-2012
  Table 10 NBO Company Shares of Spirits: % Total Volume 2008-2012
  Table 11 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  Table 12 Production, Imports and Exports of Spirits: Total Volume 2007-2011
  Table 13 Imports of Spirits by Country of Origin: Total Volume 2007-2011
  Table 14 Imports of Spirits by Country of Origin: Total Value 2007-2011
  Table 15 Exports of Spirits by Country of Destination: Total Volume 2007-2011
  Table 16 Exports of Spirits by Country of Destination: Total Value 2007-2011
  Table 17 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2011
  Table 18 Production, Imports and Exports of Rum: Total Volume 2007-2011
  Table 19 Production, Imports and Exports of Vodka: Total Volume 2007-2011
  Table 20 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  Table 21 Forecast Sales of Spirits by Category: Total Value 2012-2017
  Table 22 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  Table 23 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017
Fermencam SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 1 Fermencam: Key Facts
Summary 2 Fermencam: Operational Indicators 2011
Company Background
Production
Competitive Positioning
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 3 Guinness Cameroon SA: Key Facts
Company Background
Competitive Positioning
Summary 4 Guinness Cameroon SA: Competitive Position 2012
Executive Summary
Alcoholic Drinks Continues To Perform Well in 2012
Corporate Social Responsibility Remains A Key Activity for Players
Brasseries Du Cameroun Continues To Dominate Volume Sales
Rising Prices of Beer Affect On-trade Consumption
Continuous Growth Is Projected for Alcoholic Drinks Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2012
  Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2012
  Table 25 Selling Margin of a Typical Beer Brand 2012
  Table 26 Selling Margin of a Typical Imported Wine Brand 2012
  Table 27 Selling Margin of a Typical Imported Spirits Brand 2012
Operating Environment
Key New Product Launches
Summary 6 Key New Product Developments 2012
Market Indicators
  Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
  Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  Table 30 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  Table 33 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  Table 34 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  Table 35 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  Table 36 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  Table 39 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Sources
Summary 7 Research Sources
Beer in Cameroon US$ 900.00 Oct, 2013 · 29 pages
Rtds/High-Strength Premixes in Cameroon US$ 900.00 Oct, 2013 · 24 pages
Wine in Cameroon US$ 900.00 Oct, 2013 · 20 pages
Spirits in Italy to 2014 US$ 495.00 Jun, 2010 · 206 pages

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