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Smokeless Tobacco Market Report: 2008 Edition

November 2008 | 46 pages | ID: S4858E24AD1EN
Koncept Analytics

US$ 950.00

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Snus, as is called in Sweden, is not new to the world, as it dates back to the 1700s or even before. Lately the smokeless tobacco industry has gathered steam, partly due to the smoking bans in various part of the world, as it is more convenient to consume tobacco in smokeless form than through cigarettes. Smokeless tobacco products, snuff or chewing tobacco are consumed almost in every part of the world, however, in different forms, like snus in the Scandinavian countries and snuff in rest of Europe and in the US.

The smokeless category still accounts for a very small share of the tobacco industry, but it is growing as against the declining sales of cigarettes. Apart from the existing players in this market, the tobacco majors are entering this category in a big way, through introduction of their own brands of smokeless tobacco. These tobacco majors are also acquiring the big players of the smokeless category, to gain a greater market share directly, and the size of the tobacco majors also makes their entry through acquisitions possible and a viable option.

Along with the success also come challenges, as the smokeless industry is facing. Tobacco is in any form associated with diseases and health hazards and smokeless is no exception, and so snus is being banned in most part of the European Union. Being a tobacco category, advertisement is always a big challenge. The unique challenge this industry is facing is the use of the products by the age group for whom smoking is banned, children.

The report is an effort towards analyzing smokeless tobacco industry globally as well in its regional markets. The market activities going on in the industry are discussed in the form of the issues, drivers, competition and the consolidation phase. Lastly the major players of the industry are discussed in brief, with their strategies for the market.

1. INTRODUCTION

1.1 Product Segments
1.2 Production Process of Snuff

2. SMOKELESS MARKET OVERVIEW

2.1 Snuff
2.2 Chewing Tobacco

3. EUROPEAN MARKET SIZE

3.1 Scandinavian Snus Market
  3.1.1 Sweden
    Market Growth
    Snus User Demographics
    Market Share
  3.1.2 Norway
    Market Overview
    Prevalence of Snus
3.2 UK & Rest of European Market
  3.2.1 Distribution
  3.2.2 Marketplace

4. US MARKET SIZE

4.1 Tobacco Industry & Smokeless Category
4.2 Moist Snuff Tobacco (MST) Market
4.3 Segments of Smokeless Tobacco Industry
  Segment Share
  Snuff Market Segment-wise Growth
4.4 Players in Smokeless Tobacco Industry
  Market Share

5. MARKET DYNAMICS

5.1 Market Issues
  5.1.1 High Entry Barriers
  5.1.2 Regulatory Issues
  5.1.3 Retaining Customers
  5.1.4 Linked to Various Types of Health Hazards
  5.1.5 EU Ban
5.2 Market Drivers
  5.2.1 Smoking Bans Worldwide
  5.2.2 Smokeless - Less Harmful and Less Taxing

6. ACQUISITIONS – CIGARETTE COMPANIES TAKING OVER ST PLAYERS

6.1 Acquisition Activities at a Glance
6.2 Tobacco Leaders Taking over Smokeless Majors

7. COMPETITION

7.1 Scandinavian Market
7.2 US Market
  7.2.1 Price Competition Between Premium & Value Brands

8. COMPANY PROFILES

8.1 UST
  Overview
  Business Strategies
  Growing Moist Smokeless Tobacco Category
  Maintaining an Emphasis on Innovation
  Seeking Fair Regulation
8.2 Conwood
  Overview
  Business Strategies
  Portfolio of Profitable Brands
  Brand Portfolio Strategy
8.3 Swedish Match
  Overview
  Business Strategies
  Organic Growth
  Acquisition & Divestment Strategy
  Productivity Enhancement
  Financial Strategy
8.4 Swisher
  Overview

9. MARKET FORECAST

Snuff Volume Forecast

LIST OF TABLES

Region-wise Usage of Different Smokeless Tobacco Types
Snus users, Age Group 16-84, in Sweden (2007)
Women Snus Users by Age Group
Periodical Changes in Swedish Market Shares (2006-07)
Cigarette/Tobacco Expenditure as % of UK Consumer Expenditure (2003-07)
Retail Distribution of Tobacco Products by Type of Outlet by Value (2007)
MST Players Rank in US Convenience Store Category Captains Awards (2007)
Various Health Hazards of Smokeless Tobacco
Retail Price, Tax Burden and Tax Incidence of a Packet of 20 Cigarettes in the EU27 by Country (US$ and %), July 2008
Merger & Acquisition Activities in Chewing & Smoking Tobacco industry
Competitive Landscape of Swedish Snuff Market (2007)
Swisher’s Smokeless Tobacco Product List
Scandinavian Snuff Volume Forecasts (2008-10e)

LIST OF CHARTS

Production Process of Snuff
North America - Market Share by Volume of Chewing Tobacco (2008)
Smoking Prevalence in Men & Women in Nordic region by Countries (2007)
Growth of Snus Sales in Sweden (1991-2007)
Decline in Cigarettes Sales in Sweden (1991-2007)
Market Share of Players in Swedish Snuff Market (2007)
Volume Market Share in Swedish Snuff Market (2008)
Prevalence of Snus among Males of Different Age Group in Norway (2005-06)
Chewing & Smokeless Segment Share in US Tobacco Industry (2007)
Share of Portion Snuff vs. Loose Snuff in US (2007)
Segment-wise Share of US Moist Snuff Market (2007)
US Snuff Market Segment-wise Growth (1995-2008E)
Volume Share of Major Players of US Snuff Market (2008)
UK Cigarette Industry Volume Growth (2007-08)
Malaysia Tobacco Industry Volume Growth (2000-09E)
Average Retail Prices: Grizzly vs. Skoal/Copenhagen (2006-08)
US Moist Snuff Product Matrix
UST Sales Growth (2003-07)
RAI Sales Growth (2003-07)
Swedish Match Sales Growth (2003-07)


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