Rtds/High-Strength Premixes in Uruguay

Date: September 4, 2013
Pages: 23
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R9EE6793AEDEN
Leaflet:

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Rtds/High-Strength Premixes in Uruguay
In 2011 and 2012, fashionable drinks, such as Mojito and Caipirinha, which previously had to be prepared from their basic components, became widely available in the off- and on-trade (Bacardi Mojito and Smirnoff Caipiroska), boosting the sales of high-strength premixes. The launch in late 2011 of Smirnoff Ice, the vodka-based RTD from Diageo Uruguay, was even more significant and was the first spirit-based RTD to succeed in an otherwise and, prior to the launch, stagnant category.

Euromonitor International's RTDs/High-Strength Premixes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Executive Summary
Poor Performance of Wine and Cider/perry Impacts Adversely on Overall Volume Sales
New Products Bring Dynamism To Rtds/high-strength Premixes
Fabricas Nacionales De Cerveza: Monolithic As Ever
No Changes in Off-trade Distribution
Growth Rates Expected To Improve
Market Background
Legislation
  Table 16 Number of On-trade Establishments by Type 2007-2011
Taxation and Duty Levies
  Table 17 Taxation and Duty Levies on Alcoholic Drinks 2012
  Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  Table 19 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  Table 20 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2011-2012
Market Indicators
  Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
  Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  Table 24 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 2 Research Sources
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