RTD Tea in New Zealand

RTD tea not only continued to perform well, but particularly so with triple-digit total volume growth in 2010 despite remaining a niche category. Arguably the most successful launch moving RTD tea rapidly forward is Dilmah Iced Tea, introduced in November 2009, with New Zealand being the first market globally for the brand.

Euromonitor International's RTD Tea in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Rtd Tea in New Zealand
Euromonitor International
May 2011
List of Contents and   Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2010
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2010
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2010
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2010
  Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
  Table 6 Company Shares of RTD Tea by Off-trade Volume 2006-2010
  Table 7 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
  Table 8 Company Shares of RTD Tea by Off-trade Value 2006-2010
  Table 9 Brand Shares of RTD Tea by Off-trade Value 2007-2010
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Frucor Beverages Ltd in Soft Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 1 Frucor Beverages Ltd: Key Facts
Company Background
Production
Summary 2 Frucor Beverages Ltd: Production Statistics 2010
Competitive Positioning
Summary 3 Frucor Beverages Ltd: Competitive Position 2010
Executive Summary
Mature Market Limits Growth
Searching for New Growth Opportunities
Coca-Cola Amatil (nz) Aims To Further Diversify
Consumers Prefer Traditional Channels
Further Slowdown Inevi  Table
Key Trends and Developments
Christchurch Earthquake Implications
Health and Wellness Trends Continue To Have Impact
Recession Hits On-trade
Bigger Is Better in Competitive Landscape
Industry Responds To the 5-a-day Message
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
  Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
  Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
  Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
  Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
  Table 30 Company Shares of Off-trade Soft Drinks by Value 2006-2010
  Table 31 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
  Table 32 Penetration of Private Label (as sold) by Category by Volume 2005-2010
  Table 33 Penetration of Private Label by Category by Value 2005-2010
  Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in New Zealand
  Table 43 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
  Table 44 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
  Table 45 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
  Table 46 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
  Table 47 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
  Table 48 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
  Table 49 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
  Table 50 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Sources
Summary 4 Research Sources
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