2011 was a challenging year for RTD tea, because the radiation leak from the Fukushima power plant contaminated tea leaves in a wide area, which raised concerns about the safety of RTD tea. However, as manufacturers ensured transparency of the origin of tea leaves, as well as the result of radiation tests on products, the decline of the category was curbed, despite the slight total volume decrease for Asian still RTD tea. Moreover, thanks to the growth of still RTD tea excluding Asian, overall...
Euromonitor International's RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's RTD Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTD TEA IN JAPAN
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Soft Drinks Co Ltd: Key Facts
Company Background
Production
Summary 2 Asahi Soft Drinks Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Asahi Soft Drinks Co Ltd: Competitive Position 2011
Calpis Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Calpis Co Ltd: Key Facts
Summary 5 Calpis Co Ltd: Operational Indicators
Company Background
Production
Summary 6 Calpis Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 7 Calpis Co Ltd: Competitive Position 2011
Coca-Cola (japan) Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Coca-Cola (Japan) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Coca-Cola (Japan) Co Ltd: Competitive Position 2011
Dydo Drinco Inc in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Dydo Drinco Inc: Key Facts
Summary 11 Dydo Drinco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Dydo Drinco Inc: Competitive Position 2011
Ito En Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 13 Ito En Ltd: Key Facts
Summary 14 Ito En Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Ito En Ltd: Competitive Position 2011
Japan Tobacco Inc in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 16 Japan Tobacco Inc: Key Facts
Summary 17 Japan Tobacco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Japan Tobacco Inc: Competitive Position 2011
Kagome Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 19 Kagome Co Ltd: Key Facts
Summary 20 Kagome Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Kagome Co Ltd: Competitive Position 2011
Kirin Beverage Corp in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 22 Kirin Beverage Corp: Key Facts
Company Background
Production
Summary 23 Kirin Beverage Corp: Production Statistics 2011
Competitive Positioning
Summary 24 Kirin Beverage Corp: Competitive Position 2011
Suntory Holdings Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 25 Suntory Holdings Limited: Key Facts
Company Background
Production
Competitive Positioning
Summary 26 Suntory Holdings Ltd: Competitive Position 2011
Executive Summary
Growth for Two Consecutive Years
Radiation Disaster Raises Food Safety Concerns
Competition Amongst Rehydration Products
Direct Selling of Bottled Water
Safety Concerns Will Win Over Economic Concerns
Key Trends and Developments
Earthquake Challenges the Soft Drinks Market
Radioactive Disaster Raises Safety Concerns
Launches of Rehydration Drinks
Artificial "zero" To Natural Zero
Revival Boom
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Japan
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 27 Research Sources
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Soft Drinks Co Ltd: Key Facts
Company Background
Production
Summary 2 Asahi Soft Drinks Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Asahi Soft Drinks Co Ltd: Competitive Position 2011
Calpis Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Calpis Co Ltd: Key Facts
Summary 5 Calpis Co Ltd: Operational Indicators
Company Background
Production
Summary 6 Calpis Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 7 Calpis Co Ltd: Competitive Position 2011
Coca-Cola (japan) Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Coca-Cola (Japan) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Coca-Cola (Japan) Co Ltd: Competitive Position 2011
Dydo Drinco Inc in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Dydo Drinco Inc: Key Facts
Summary 11 Dydo Drinco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Dydo Drinco Inc: Competitive Position 2011
Ito En Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 13 Ito En Ltd: Key Facts
Summary 14 Ito En Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Ito En Ltd: Competitive Position 2011
Japan Tobacco Inc in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 16 Japan Tobacco Inc: Key Facts
Summary 17 Japan Tobacco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Japan Tobacco Inc: Competitive Position 2011
Kagome Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 19 Kagome Co Ltd: Key Facts
Summary 20 Kagome Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Kagome Co Ltd: Competitive Position 2011
Kirin Beverage Corp in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 22 Kirin Beverage Corp: Key Facts
Company Background
Production
Summary 23 Kirin Beverage Corp: Production Statistics 2011
Competitive Positioning
Summary 24 Kirin Beverage Corp: Competitive Position 2011
Suntory Holdings Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 25 Suntory Holdings Limited: Key Facts
Company Background
Production
Competitive Positioning
Summary 26 Suntory Holdings Ltd: Competitive Position 2011
Executive Summary
Growth for Two Consecutive Years
Radiation Disaster Raises Food Safety Concerns
Competition Amongst Rehydration Products
Direct Selling of Bottled Water
Safety Concerns Will Win Over Economic Concerns
Key Trends and Developments
Earthquake Challenges the Soft Drinks Market
Radioactive Disaster Raises Safety Concerns
Launches of Rehydration Drinks
Artificial "zero" To Natural Zero
Revival Boom
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Japan
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 27 Research Sources
