RTD Tea in Georgia

Date: April 25, 2013
Pages: 25
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R134D9D2387EN
Leaflet:

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RTD Tea in Georgia
In 2012, the well-known Georgian brand Kazbegi, after a two year break, restarted manufacturing RTD tea in Georgia. Kazbegi returned to still RTD tea with a rebranded packaging design in 500ml plastic bottles. As Georgian consumers were already familiar with the Kazbegi brand from its previous years of presence in the category, the company managed to gain quite a visible share in 2012, as well as bringing more consumers to the overall category of RTD tea.

Euromonitor International's RTD Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2012
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2007-2012
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
  Table 5 Company Shares of RTD Tea by Off-trade Volume 2008-2012
  Table 6 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
  Table 7 Company Shares of RTD Tea by Off-trade Value 2008-2012
  Table 8 Brand Shares of RTD Tea by Off-trade Value 2009-2012
  Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Kazbegi Jsc in Soft Drinks (georgia)
Strategic Direction
Key Facts
Summary 1 Kazbegi JSC: Key Facts
Summary 2 Kazbegi JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Kazbegi JSC: Competitive Position 2012
Executive Summary
Influence of the Economic Crisis and Hot Climate on Soft Drinks
Price Growth Stops at the End of the Review Period
Soft Drinks Is Dominated by Local Players
Independent Small Grocers Gradually Gives Way To Modern Trade Channels
Intense Development of Tourism Expected To Boost Further Sales Growth
Market Data
  Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Georgia
  Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2007-2012
  Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2007-2012
  Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2007-2012
  Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2007-2012
  Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2012-2017
  Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2012-2017
  Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2012-2017
  Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2012-2017
Sources
Summary 4 Research Sources
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