RTD Tea in Brazil

Date: July 28, 2014
Pages: 37
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: R0382A5A08CEN
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RTD Tea in Brazil

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RTD tea products mixed with premium ingredients such as green tea, white tea and cranberries have been copied by leading manufacturers. For instance, green and white tea versions were firstly introduced by Wow Indústria e Comércio under the Feel Good brand. Afterwards, other big players such as Leão Júnior and Nestlé Brasil amongst others have amplified their portfolios with similar versions.

Euromonitor International's RTD Tea in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
  Table 2 Off-trade Sales of RTD Tea by Category: Value 2008-2013
  Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
  Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
  Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013
  Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
  Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
  Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
  Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
  Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
  Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
  Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
  Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2013
Coca-Cola Indústrias Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Coca-Cola Indústrias Ltda: Key Facts
Summary 5 Coca-Cola Indústrias Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Coca-Cola Indústrias Ltda: Competitive Position 2013
Wow Indústria E Comércio Ltda in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Wow Indústria e Comércio Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Wow Indústria e Comércio Ltda: Competitive Position 2013
Executive Summary
Negative Performance in Total Volume in 2013
2013: Superfruits Debut in Brazil
Multinationals Are Top Companies in Soft Drinks
Off-trade Channels Lead Distribution of Soft Drinks
Positive Outlook
Key Trends and Developments
Competitive Environment
Leading Manufacturers Have Bet on Superfruits
2013 was A Challenging Year for Soft Drinks Manufacturers
Market Data
  Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
  Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
  Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
  Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
  Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
  Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
  Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
  Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
  Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
  Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
  Table 24 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
  Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
  Table 26 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
  Table 27 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
  Table 28 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 29 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 30 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
  Table 31 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
  Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
  Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
  Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
  Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
  Table 36 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
  Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
  Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
  Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
  Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
  Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
  Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
  Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
  Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
  Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
  Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Brazil
Marketdata
  Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
  Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
  Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
  Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
  Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 9 Research Sources
Brazil Iced/Rtd Tea Drinks Category Profile 2013 US$ 794.00 Dec, 2013 · 7 pages
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RTD Tea in Costa Rica US$ 900.00 Apr, 2014 · 28 pages

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