Research Report on Chinese Potable Water Market, 2009
In 2008, the sales volumes of the bottled water in China were over 25 million tons, increased by 20% compared with 2007. The market scales were more than 30 billion Yuan (4.3 billion USD). It is clearly shown that the international financial crisis had few influences on Chinese bottled water market.
At present, the products of Chinese bottled water market mainly lay medium and low quality. The sale price of the 500 ml bottled water is 1 to 10 Yuan (0.15 to 1.46 USD), in which the products with the sale price of 1 to 3 Yuan (0.15 to 0.44 USD) receive the most popularity. The retail price of the barreled water is 5 to 30 Yuan (0.73 to 4.4 USD) per five gallons. The products with the retail price of 10 Yuan (1.46 USD) are the most popular.
However, in Chinese potable water market, the high quality products grow rapidly by over 50% of the annual growth speed. Presently, the major high quality brands are Evian, 5100 springs and so on. It is predicted that the capacity of Chinese high quality water market will be no less than 10 billion Yuan (1.46 USD). The consumers of high quality water have already formed.
At present, Chinese high quality bottled water are promoted by creating concepts. There are two marketing channels for Chinese high quality bottled water. One is the propagation of the high quality water sources; Evian is the most successful example in case. The other is the package of cultural concepts; 5100 springs regarded its discovery as the cultural broadcasting, highlighting Tibet mysterious cultures. The big attraction of 9000-year spring is the 9-thousand-year ancient glaciers.
In china, people’s pursuit of health is becoming stronger and stronger. People are willing to spend more on the potable water. Therefore, there is a promising perspective for Chinese potable water market. On the one hand, Chinese outstanding enterprises can be further developed. On the other hand, the international enterprises can explore the development potential in Chinese potable water market.
The author made a profound investigation into the manufacturers of Chinese potable water and Chinese potable water market. The readers can obtain more following information in this report:
- Present Development Situation of Chinese Potable Water Market
- Development Situations of the Sub-sectors in Chinese Potable Water Market
- Development Environments of Chinese Potable Water Market
- Favorable Factors for the Development of Chinese Potable Water Market
- Unfavorable Factors for the Development of Chinese Potable Water Market
- Major Manufacturers of Chinese Potable Water Market
- Import Brands of Chinese Potable Water Market
- Influences of International Financial Crisis on Chinese Potable Water Market
- Investment Opportunities of Chinese Potable Water Market
1 DEVELOPMENT SITUATIONS OF INTERNATIONAL POTABLE WATER INDUSTRY
1.1 Analysis on American Bottled Water Market
1.2 Analysis on European Bottled Water Market
1.3 Analysis on the Other Countries` Bottled Water Market
2 OVERVIEWS ON CHINESE POTABLE WATER MARKET, 2008-2009
2.1 Development History and Present Situation of Chinese Potable Water Market
2.1.1 Overview on the Development History
2.1.2 Present Situation
2.1.3 Development of the Related Industries
2.2 Scales of Chinese Potable Water Market
2.3 Overview on Chinese Potable Water Market in Various Regions
2.4 Imports and Exports of Chinese Potable Water Market
3 SUB-SECTORS OF CHINESE POTABLE WATER MARKET, 2008-2009
3.1 Analysis on Chinese Bottled Water Market
3.1.1 Development History
3.1.2 Supplies
3.1.3 Demands
3.1.4 Competition Patterns
3.1.5 Development Trends
3.2 Analysis on Chinese Barreled Water Market
3.2.1 Development History
3.2.2 Supplies
3.2.3 Demands
3.2.4 Competition Patterns
3.2.5 Development Trends
3.3 Analysis on Chinese Mineral Spring Water Market
3.3.1 Development History
3.3.2 Development Situations
3.3.3 Resources
3.3.4 Supplies and Demands
3.3.5 Competition Patterns
3.3.6 Development Trends
3.4 Analysis on Chinese Pure Water Market
3.4.1 Development History
3.4.2 Development Situations
3.4.3 Supplies and Demands
3.4.4 Competition Patterns
3.4.5 Development Trends
3.5 Analysis on the Bottled Water Market of Other Types
3.5.1 Distilled Water
3.5.2 Functional Water
4 ANALYSES ON CHINESE POTABLE WATER MARKET IN DIFFERENT REGIONS
4.1 Analysis on Chinese Potable Water Market in Guangdong
4.1.1 Overview on the Present Development Situations
4.1.2 Market Scales
4.1.3 Competition Patterns
4.2 Analysis on Chinese Potable Water Market in Beijing
4.2.1 Overview on the Present Development Situations
4.2.2 Market Scales
4.2.3 Competition Patterns
4.3 Analysis on Chinese Potable Water Market in Shanghai
4.3.1 Overview on the Present Development Situations
4.3.2 Market Scales
4.3.3 Competition Patterns
4.4 Analysis on Chinese Potable Water Market in Other Major Regions
5 MARKETING STRATEGIES OF CHINESE POTABLE WATER MARKET
5.1 Marketing Characteristics of Chinese Potable Water Market
5.2 Sales Models of Chinese Potable Water Market
5.2.1 Factory Direct Sale
5.2.2 Network Sale
5.2.3 Flatted Sale
5.2.4 Agricultural Trade Wholesale Market
5.3 Optimized Research on the Marketing Strategies of Chinese Potable Water Market
5.3.1 Optimized Discuss on Sale Channels
5.3.2 Lead Strategies of Sale Terminal
5.3.3 Research on Market Promotion Strategies
6 MAJOR ENTERPRISES OF CHINESE POTABLE WATER MARKET
6.1 Nongfu Spring Co., Ltd
6.1.1 Company Profiles
6.1.2 Operations
6.1.3 Marketing Strategies
6.1.4 Development Strategies
6.2 Hangzhou Wahaha Group Co., Ltd.
6.2.1 Company Profiles
6.2.2 Operations
6.2.3 Marketing Strategies
6.2.4 Development Strategies
6.3 Robust Group Co., Ltd
6.4 Tingyi (Cayman Islands) Holding Corp
6.5 Tibet Glacier Mineral Water Co., Ltd.
6.6 Imported Brands of Chinese Potable Water Market
7 DEVELOPMENT OF THE RELATED OR SUBSTITUTE INDUSTRIES OF CHINESE POTABLE WATER MARKET
7.1 Analysis on Chinese Bubbler Market
7.1.1 Overview
7.1.2 Market Scales
7.1.3 Competition Patterns
7.1.4 Development Trends
7.2 Analysis on Chinese Soft Drink Market
7.2.1 Overview on the Development
7.2.2 Supplies
7.2.3 Consumption Characteristics
7.2.4 Competitions
7.2.5 Development Trends
7.3 Analysis on Chinese Carbonated Drink Market
7.4 Analysis on Chinese Fruit Juice Drink Market
7.5 Analysis on Chinese Water Dispenser Market
7.5.1 Overview on the Development History
7.5.2 Present Development Situations
7.5.3 Development Trends
8 PROBLEMS IN CHINESE POTABLE WATER MARKET
8.1 Major Problems in Chinese Potable Water
8.1.1 Water Pollution
8.1.2 Water Shortage
8.1.3 Backward Water Infrastructure
8.2 Problems in the Household Water Filters
8.3 Problems in After-sale Services
8.4 Other Problems in Chinese Potable Water Market
8.5 Solutions to the Problems in Chinese Potable Water Market
9 INVESTMENTS IN CHINESE POTABLE WATER MARKET
9.1 Investment Risks in Chinese Potable Water Market
9.1.1 Policy Risks
9.1.2 Market Risks
9.1.3 Other Risks
9.1.4 Solutions
9.2 Investment Opportunities in Chinese Potable Water Market
9.2.1 Investment Opportunities in the Products
9.2.2 Investment Opportunities in the Marketing Models
9.2.3 Investment Opportunities in the Related Industries
9.2.4 Other Opportunities
Chart Yields of Chinese Packed Potable Water, 2004-2008
Chart Sales Revenues of Chinese Potable Water, 2004-2008
Chart Sales Volumes of Chinese Bubblers, 2004-2008
Char Yields of Chinese Soft Drinks, 2004-2008
Chart Sales Revenues of Chinese Soft Drinks, 2004-2008
Chart Market Shares of Chinese Brand Pure Water, 2008
Chart Market Orientation of Chinese High Quality Potable Water
Chart Major Import Brands in Chinese Potable Water Market
