Research Report on China Fast Food Industry, 2011-2012

Date: January 1, 2011
Pages: 60
Price:
US$ 2,200.00
Publisher: China Research and Intelligence Co., Ltd.
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Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription, Hard Copy Mail Delivery
ID: R407AAE4F8AEN
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Research Report on China Fast Food Industry, 2011-2012
Modern fast food industry in China started relatively late along with the implementation of China's reform and opening up. In 1987, KFC established China's first fast food restaurant in Beijing, ushering in China's fast food market. In the 1980s and 1990s, other Western fast food enterprises began to enter the Chinese market, and acquired favorable achievements. Chinese fast food began to appear soon.

According to characteristics of the Chinese fast food market, fast food is divided into such two major categories as Western and Chinese fast food. Standardization of Western fast food is easy to be realized since in Western fast food, which is generally roasted and fried, a small quantity of major ingredients, minor ingredients and condiments are adopted. The main varieties of Western fast food are hamburger, chicken nuggets, French fries, etc. which are generally accompanied by soft drinks. Standardization of Chinese fast food is difficult to be realized since in Chinese fast food, there are a large variety of major ingredients, minor ingredients and condiments. The cooking methods are multiple, and the varieties including rice, noodles, dumplings, fried dishes, steamed dishes, etc. are accompanied by Chinese soup or soft drinks.

Currently, the major Western fast food brands in Chinese market are KFC, McDonald's, Burger King, etc.; the major Chinese fast food brands are Kungfu, Yonghe King, Da Niang Dumpling, etc.

In recent ten years, with the quickening pace of social life, China's fast food industry has maintained annual growth rate of 10%-20%. In 2010, the market scale of China's fast food industry exceeded CNY 260 billion.

KFC and McDonald's, the two fast-food giants, are always leaving Chinese fast food enterprises far behind. But it cannot be ignored that it's still the Chinese fast food that occupies nearly 70% market share of the fast food industry in China. According to incomplete statistics, at least over 60% of Chinese fast food is rice-based. Chinese fast food enterprises are large in number, but the single enterprises are weak in strength. For instance, by the end of 2010, KFC has possessed over 3,000 restaurants in China, while Kungfu, a leading enterprise of Chinese fast food has possessed less than 400 restaurants in China.

Standardization has always been the biggest obstacle to chain development of Chinese fast food industry. Compared with KFC, McDonald's and other Western fast food, it is fairly difficult for Chinese fast food industry to achieve standardization, especially in taste, weight, and specification, which is also one of the major reasons for the relatively slow chain development of Chinese fast food industry.

China's fast food market has been heating up. Such world-renowned Western fast food as McDonald's, KFC, Burger King, and such Chinese restaurant chain enterprises as Kungfu, Yonghe King, Da Niang Dumpling flourish on a large scale. However, the fast-food giants seem to have no intention to slow down the pace of expansion.

At the end of 2010, McDonald's announced that in the next 3 years, it would increase 1,000 new restaurants in China.

By the end of 2010, Burger King has opened over 30 restaurants in China. In September, 2010, 3G Capital in Brazil purchased Burger King, the second-largest fast food chain stores in the U.S.A. with USD 3.30 billion. The industry insiders believe that this acquisition will promote the Burger King's pace of expansion in China.

In the field of Chinese restaurant chain, Kungfu possessed nearly 380 regular stores nationwide in 2010, growing into the NO.1 of Chinese fast food industry. Kungfu plans to own 800-1,000 storefronts in the next 5 years. In addition, Yonghe King possesses 200 chain stores in China's major cities which are planned to be further expanded to 700 restaurants in the next 5 years nationwide.

China's fast food market enjoys huge market opportunities, in which exists a lot of mistaken ideas in terms of investment and concept.

In China, the development of the fast food industry is constrained by consumption level and consumption capacity. Economic development is uneven throughout China, the coastal cities are more economically developed than inland, central and western regions, and large cities are more economically developed than small and medium-sized cities. Even in a city, incomes of different groups differ largely. A portion of fast food in Chinese market is usually sold at CNY5-CNY30. The fast food industry in China faces such problems as imperfect relevant laws, inadequate distribution systems, food safety, etc. Investors need to consider various angles of policies, site selection, incomes of local consumers, cultural factors, etc. before investing in China's fast food industry.

China's pace of urbanization is accelerating, a large number of rural populations are pouring into the cities, and the consumption capacity of original urban population is gradually increasing. Due to a large population and the continuing and rapid development of China's economy, China will gradually become the world's largest fast food market.

More following information can be acquired from this report:
  • Development Environment of China's Fast Food Industry
  • Development Status of Western Fast Food in Chinese Market
  • Development Status of Chinese Fast Food in Chinese Market
  • Key Enterprises in China's Fast Food Industry and Their Operations
  • Competition in China's Fast Food Industry
  • Competition and Market Strategy of China's Fast Food Industry
  • Prediction on Development Trend of China's Fast Food Industry
  • Existing Investment Opportunities in China's Fast Food Industry

Following people are suggested to buy this report:
  • Fast Food Enterprises
  • Food Raw Material and Condiment Suppliers
  • Investors Focusing on China's Fast Food Industry
  • Research Institutions Focusing on China's Fast Food Industry
1 RELEVANT CONCEPTS OF FAST FOOD INDUSTRY

1.1 Basic Concepts of Catering Industry
  1.1.1 Definition of Catering Industry
  1.1.2 Classification of Catering Industry
1.2 Basic Concepts of Fast Food Industry
  1.2.1 Definition of Fast Food
  1.2.2 Functions of Fast Food
  1.2.3 Properties of Fast Food Industry
  1.2.4 Chinese Fast Food
  1.2.5 Western Fast Food

2 DEVELOPMENT OF CHINA'S CATERING INDUSTRY, 2009-2011

2.1 Analysis on Development Environment of China's Catering Industry
  2.1.1 Economic Environment
  2.1.2 Policy Environment
  2.1.3 Social Culture Environment
2.2 Market Overview of China's Catering Industry
  2.2.1 Development Status
  2.2.2 Market Scale
  2.2.3 Analysis on Market Characteristics of China's Catering Industry
2.3 Analysis on Status Quo of China's Popular Catering Market
  2.3.1 Development Status of China's Popular Catering Market
  2.3.2 Analysis on Development Characteristics of China's Popular Catering Market
  2.3.3 Analysis on Consumer Demand of China's Popular Catering Market

3 DEVELOPMENT OF CHINA'S FAST FOOD INDUSTRY, 2009-2011

3.1 Development Status of China's Fast Food Industry
  3.1.1 Analysis on Development Characteristics of China's Fast Food Industry
  3.1.2 Analysis on Alliance Situation of China's Fast Food Brands
3.2 Analysis on Existing Problems in China's Fast Food Industry
  3.2.1 Mistaken Ideas of Development of China's Fast Food Industry
  3.2.2 Analysis on Factors Restraining China's Fast Food Industry
  3.2.3 Solutions to Existing Problems in China's Fast Food Industry
3.3 Analysis on Chain-store Operations of China's Fast Food Industry
  3.3.1 Analysis on Franchising of Fast Food
  3.3.2 Analysis on Strength of Chain-store Operations of Fast Food Industry
3.4 Analysis on Competition in China's Fast Food Market
  3.4.1 Overview of Competition Pattern of China's Fast Food Industry
  3.4.2 Analysis on Competition of China's Fast Food Industry

4 ANALYSIS ON WESTERN FAST FOOD MARKET IN CHINA, 2009-2011

4.1 Development Status of Western Fast Food Market in China
4.2 Analysis on Development Trend of Western Fast Food in China
4.3 Analysis on Business Strategy of Western Fast Food in China
  4.3.1 Analysis on Characteristics of Western Fast Food
  4.3.2 Analysis on Development Strategy of Localization of Western Fast Food

5 ANALYSIS ON CHINESE FAST FOOD MARKET IN CHINA, 2009-2011

5.1 Analysis on Development Status of Chinese Fast Food
  5.1.1 Development Status Overview
  5.1.2 Competitive Advantage Analysis
5.2 Analysis on Existing Problems in Chinese Fast Food
  5.2.1 Existing Problems in Management
  5.2.2 Existing Problems in Standardization
  5.2.3 Existing Problems in Supply Chain
5.3 Analysis on Development Trend of Chinese Fast Food Market in China
  5.3.1 Analysis on Developmental Pattern of Chinese Fast Food 5.3.2 Analysis on Prospect of Chinese Fast Food Market

6 ANALYSIS ON KEY WESTERN FAST FOOD ENTERPRISES IN CHINESE MARKET, 2009-2010

6.1 KFC
  6.1.1 Corporate Profile
  6.1.2 Analysis on Operations of KFC in Chinese Market
  6.1.3 Analysis on Development Strategy of KFC in Chinese Market
6.2 MacDonald's
  6.2.1 Corporate Profile
  6.2.2 Analysis on Operations of MacDonald's in Chinese Market
  6.2.3 Analysis on Development Strategy of MacDonald's in Chinese Market
6.3 Burger King
6.4 Dicos

7 ANALYSIS ON KEY CHINESE FAST FOOD ENTERPRISES IN CHINESE MARKET, 2009-2010

7.1 Kungfu
  7.1.1 Corporate Profile
  7.1.2 Corporate Operations
  7.1.3 Analysis on Corporate Development Strategy
7.2 Lihua Fast Food
7.3 Da Niang Dumpling
7.4 Yonghe King
7.5 Country Style Cooking

8 PREDICTION ON DEVELOPMENT OF CHINA'S FAST FOOD INDUSTRY, 2011-2012

8.1 Development Trend of China's Fast Food Industry
  8.1.1 Diversified Development Trends
  8.1.2 Analysis on Convergence Trend
  8.1.3 Analysis on Overall Trend of Industry
8.2 Analysis on Development Trend of Sub-industries of China's Fast Food Industry
  8.2.1 Prediction on Development Trend of Chinese Fast Food Industry
  8.2.2 Prediction on Development Trend of Western Fast Food Industry
8.3 Analysis on Investment Opportunities in China's Fast Food Industry
8.4 Recommendations on Development of China's Fast Food Industry
  8.4.1 Recommendations on Marketing Strategy
  8.4.2 Recommendations on Development Mode
  8.4.3 Recommendations on Investment Opportunities

SELECTED CHARTS

Chart Revenue of China's Catering Industry, 2005-2010
Chart Revenue of China's Fast Food Industry, 2005-2010
Chart Scale of Western Fast Food Market in China, 2005-2010
Chart Major Business Models of China's Fast Food Industry
Chart Introduction of Some Major Fast Food Enterprises in China
Chart Different Demands of Chinese Consumers for Fast Food
Chart Revenue of KFC in Chinese Market, 2005-2010
Chart Storefront Quantity of KFC in China, 2005-2010
Chart Revenue of MacDonald's in Chinese Market, 2005-2010
Chart Storefront Quantity of Yonghe King in China, 2005-2010
Chart Prediction on Scale of China's Fast Food Market, 2005-2010
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