Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 - First Impact)
In this report Euromonitor International examines the evolution of the regulatory processes and evaluates the first impact of the changing EFSA guidelines on the EU marketplace, showing a shift in marketing strategies based on food product claims from disease reduction to nutrition or no claims, and also highlighting where the new opportunities linked to EFSA's approved health claims lie.
Euromonitor International's Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 – First Impact) global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 – First Impact) global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 – First Impact)
Euromonitor International
February 2011
Introduction
Regulatory Process
Food Claims Analysis 2005-2010
Outlook
Appendix
Euromonitor International
February 2011
Introduction
Regulatory Process
Food Claims Analysis 2005-2010
Outlook
Appendix
