Ice Cream in Kenya

Date: April 4, 2014
Pages: 40
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I58F759BF8BEN
Leaflet:

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Ice Cream in Kenya
With the growing middle class, ice cream is no longer perceived by this income group as a luxury item. People from the middle class increasingly adopt the habit of purchasing single portion ice cream on impulse. This is also true at eating joints where ice cream in single potions is chosen as a dessert. It is quite trendy to be seen at popular ice cream parlours enjoying an impulse ice cream.

Euromonitor International's Ice Cream in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ice Cream market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Ice Cream by Category: Volume 2008-2013
  Table 2 Sales of Ice Cream by Category: Value 2008-2013
  Table 3 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  Table 4 Sales of Ice Cream by Category: % Value Growth 2008-2013
  Table 5 NBO Company Shares of Ice Cream: % Value 2009-2013
  Table 6 LBN Brand Shares of Ice Cream: % Value 2010-2013
  Table 7 Distribution of Ice Cream by Format: % Value 2008-2013
  Table 8 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  Table 9 Forecast Sales of Ice Cream by Category: Value 2012-2017
  Table 10 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  Table 11 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017
Executive Summary
Double Digit Value Growth for Packaged Food Sales in Kenya the Increasing Middle Class Spurring Packaged Food Growth
Bidco Oil Refineries Ltd Remains the Leader in Packaged Food
Modern Outlets Are the Most Popular for Sales of Packaged Food
Good Economic Prospects But Lesser Impact on Packaged Food Sales Due To the New Vat on Basic Goods
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Market Insight - Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
  Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  Table 47 Sales of Packaged Food by Category: Value 2008-2013
  Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  Table 53 Distribution of Packaged Food by Format: % Value 2008-2013
  Table 54 Distribution of Packaged Food by Format and Category: % Value 2013
  Table 55 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  Table 56 Forecast Sales of Packaged Food by Category: Value 2013-2018
  Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources
Ice Cream in the UK to 2013 US$ 495.00 Mar, 2010 · 143 pages
Ice Cream in Indonesia to 2013 US$ 495.00 Mar, 2010 · 128 pages
Ice Cream in Russia to 2013 US$ 495.00 Mar, 2010 · 132 pages
Ice Cream in Singapore to 2013 US$ 495.00 Mar, 2010 · 135 pages
Ice Cream in Spain to 2013 US$ 495.00 Mar, 2010 · 145 pages

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