Ice Cream in Kenya

July 2023 | 19 pages | ID: I58F759BF8BEN
Euromonitor International Ltd

Abstracts

Ice cream is set to see a second year of retail volume growth in 2023, although sales are still not expected to return to the pre-pandemic level, as ice cream is increasingly regarded as an occasional indulgence by local middle-class consumers. Meanwhile, current value sales are projected to see a dynamic increase due to rising prices. Impulse ice cream is set to perform better than take-home ice cream, with the expectation of moderate volume growth for the former, while the latter is set to mai...

Euromonitor International's Ice Cream in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Plant-based Ice Cream, Take-Home Ice Cream, Unpackaged Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

ICE CREAM IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Impulse ice cream drives growth due to lower outlay
Leading player launches vegan ice cream, but markets it as dairy-free
Butter manufacturers move to ice cream, but high prices limit sales
PROSPECTS AND OPPORTUNITIES
Higher prices and storage problems to drive sales from bulk to impulse ice cream
Opportunities in retail set to be driven by rising popularity in foodservice
Brands likely to reach more consumers due to retail expansion and improvement
CATEGORY DATA
Table 1 Sales of Ice Cream by Category: Volume 2018-2023
Table 2 Sales of Ice Cream by Category: Value 2018-2023
Table 3 Sales of Ice Cream by Category: % Volume Growth 2018-2023
Table 4 Sales of Ice Cream by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Ice Cream: % Value 2019-2023
Table 6 LBN Brand Shares of Ice Cream: % Value 2020-2023
Table 7 Distribution of Ice Cream by Format: % Value 2018-2023
Table 8 Forecast Sales of Ice Cream by Category: Volume 2023-2028
Table 9 Forecast Sales of Ice Cream by Category: Value 2023-2028
Table 10 Forecast Sales of Ice Cream by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Ice Cream by Category: % Value Growth 2023-2028
SNACKS IN KENYA
EXECUTIVE SUMMARY
Snacks in 2023: The big picture
Key trends in 2023
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2018-2023
Table 13 Sales of Snacks by Category: Value 2018-2023
Table 14 Sales of Snacks by Category: % Volume Growth 2018-2023
Table 15 Sales of Snacks by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Snacks: % Value 2019-2023
Table 17 LBN Brand Shares of Snacks: % Value 2020-2023
Table 18 Distribution of Snacks by Format: % Value 2018-2023
Table 19 Forecast Sales of Snacks by Category: Volume 2023-2028
Table 20 Forecast Sales of Snacks by Category: Value 2023-2028
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources