There is no significant change in this category as few people consume ice cream. This is because it is perceived as a luxury item. Therefore manufacturers’ sales will remain constant over a certain period of time.
Euromonitor International's Ice Cream in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Ice Cream in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2007-2012
Table 2 Sales of Ice Cream by Category: Value 2007-2012
Table 3 Sales of Ice Cream by Category: % Volume Growth 2007-2012
Table 4 Sales of Ice Cream by Category: % Value Growth 2007-2012
Table 5 Ice Cream Company Shares 2008-2012
Table 6 Ice Cream Brand Shares 2009-2012
Table 7 Sales of Ice Cream by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Ice Cream by Category: Volume 2012-2017
Table 9 Forecast Sales of Ice Cream by Category: Value 2012-2017
Table 10 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017
Executive Summary
the Kenyan Economy Bounces Back
the Middle Class Now Encompasses A Significant Proportion of the Population
Bidco Continues To Lead From the Front
Retail Is Now Expected To Join the East African Integration Bandwagon
Forecast Sales Picture Is Uncertain
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 30 Company Shares of Meal Solutions 2008-2012
Table 31 Brand Shares of Meal Solutions 2009-2012
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 40 Company Shares of Nutrition/Staples 2008-2012
Table 41 Brand Shares of Nutrition/Staples 2009-2012
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2007-2012
Table 47 Sales of Packaged Food by Category: Value 2007-2012
Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 50 GBO Shares of Packaged Food 2008-2012
Table 51 NBO Shares of Packaged Food 2008-2012
Table 52 NBO Brand Shares of Packaged Food 2009-2012
Table 53 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 54 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 55 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 56 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Ice Cream by Category: Volume 2007-2012
Table 2 Sales of Ice Cream by Category: Value 2007-2012
Table 3 Sales of Ice Cream by Category: % Volume Growth 2007-2012
Table 4 Sales of Ice Cream by Category: % Value Growth 2007-2012
Table 5 Ice Cream Company Shares 2008-2012
Table 6 Ice Cream Brand Shares 2009-2012
Table 7 Sales of Ice Cream by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Ice Cream by Category: Volume 2012-2017
Table 9 Forecast Sales of Ice Cream by Category: Value 2012-2017
Table 10 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017
Executive Summary
the Kenyan Economy Bounces Back
the Middle Class Now Encompasses A Significant Proportion of the Population
Bidco Continues To Lead From the Front
Retail Is Now Expected To Join the East African Integration Bandwagon
Forecast Sales Picture Is Uncertain
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 30 Company Shares of Meal Solutions 2008-2012
Table 31 Brand Shares of Meal Solutions 2009-2012
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 40 Company Shares of Nutrition/Staples 2008-2012
Table 41 Brand Shares of Nutrition/Staples 2009-2012
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2007-2012
Table 47 Sales of Packaged Food by Category: Value 2007-2012
Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 50 GBO Shares of Packaged Food 2008-2012
Table 51 NBO Shares of Packaged Food 2008-2012
Table 52 NBO Brand Shares of Packaged Food 2009-2012
Table 53 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 54 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 55 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 56 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources
