The Future of the Wine Market in South Africa to 2017

Date: July 24, 2013
Pages: 88
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US$ 875.00
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Publisher: Canadean
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: F92AB316A84EN
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The Future of the Wine Market in South Africa to 2017
Product Synopsis

- The Future of the Wine Market in South Africa to 2017 is the result of Canadean's extensive market research covering the Wine market in South Africa.

- The report presents detailed data on the Wine consumption trends in South Africa, providing historic and forecast consumption volume and value at market and category level, alcoholic strength (Fortified Wine), price segment (Still Wine), country of origin data, brand share data and distribution channel data.

- This report brings together Canadean Intelligence's research, modelling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for the Wine sales overall and to know which categories and segments are in the ascendency in the coming years.

Introduction and Landscape

- This report provides authoritative and granular detail of the Wine market in South Africa; and in doing so fills the gaps in marketers' understanding of market trends and the components of change causing them.

- Based upon extensive secondary research, this report provides comprehensive and granular insights that allows marketers to confidently update their strategic and tactical plans.

Key Features and Benefits

Detailed category coverage is provided, covering three product segments that include: Fortified Wine, Sparkling Wine, and Still Wine.

Detailed product sales segmentation for volumes is provided, including brand data (2009-12) and distribution channel data (2009-12), at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Key Market Issues

The report provides a unique mix of highly granular market data, based upon detailed industry research, in order to offer a detailed insight into the trends and dynamics affecting Wine market in South Africa.

Custom segmentation of the market provides unique views and insights for marketers on the volume, brand and distribution data, to give unparalleled insight into the market.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
  1.2.2 Category Definitions
  1.2.3 Distribution Channel Definitions
  1.2.4 Price Segmentation Definitions
  1.2.5 Alcoholic Strength Definitions
  1.2.6 Volume Units and Aggregations
  1.2.7 CAGR Definition and Calculation
  1.2.8 Graphical representation of Brands
  1.2.9 Exchange Rates
  1.2.10 Methodology Summary

2 SOUTH AFRICA WINE MARKET ANALYSIS, 2007-17

2.1 Wine Value Analysis, 2007-17
  2.1.1 Overall Wine Market Value, 2007-17
  2.1.2 Wine Market Value by Category, 2007-17
  2.1.3 Market Growth Dynamics by Value - Wine, 2007-17
2.2 Wine Volume Analysis, 2007-17
  2.2.1 Overall Wine Market Volume, 2007-17
  2.2.2 Per-Capita Consumption - Wine, 2007-17
  2.2.3 Wine Market Volume by Category, 2007-17
  2.2.4 Market Growth Dynamics by Volume - Wine, 2007-17

3 SOUTH AFRICA FORTIFIED WINE MARKET ANALYSIS, 2007-17

3.1 Fortified Wine Value Analysis, 2007-17
  3.1.1 Fortified Wine Market by Value, 2007-17
  3.1.2 Fortified Wine Market Value by Segments, 2007-17
3.2 Fortified Wine Volume Analysis, 2007-17
  3.2.1 Fortified Wine Market by Volume, 2007-17
  3.2.2 Fortified Wine Market Volume by Segments, 2007-17
3.3 Market Growth Dynamics - Fortified Wine, 2007-17
  3.3.1 Fortified Wine Market Growth Dynamics by Value, 2007-17
  3.3.2 Fortified Wine Market Growth Dynamics by Volume, 2007-17
3.4 Madeira Analysis, 2007-17
  3.4.1 Madeira Market by Value, 2007-17
  3.4.2 Madeira Market by Volume, 2007-17
3.5 Other Fortified Wine Analysis, 2007-17
  3.5.1 Other Fortified Wine Market by Value, 2007-17
  3.5.2 Other Fortified Wine Market by Volume, 2007-17
3.6 Port Wine Analysis, 2007-17
  3.6.1 Port Wine Market by Value, 2007-17
  3.6.2 Port Wine Market by Volume, 2007-17
3.7 Sherry Wine Analysis, 2007-17
  3.7.1 Sherry Wine Market by Value, 2007-17
  3.7.2 Sherry Wine Market by Volume, 2007-17
3.8 Vermouth Wine Analysis, 2007-17
  3.8.1 Vermouth Wine Market by Value, 2007-17
  3.8.2 Vermouth Wine Market by Volume, 2007-17
3.9 Fortified Wine by Alcoholic Strength, 2007-17
3.1 Fortified Wine Brand Analysis, 2009-12
3.11 Fortified Wine Distribution Channel Analysis, 2009-12

4 SOUTH AFRICA SPARKLING WINE MARKET ANALYSIS, 2007-17

4.1 Sparkling Wine Value Analysis, 2007-17
  4.1.1 Sparkling Wine Market by Value, 2007-17
  4.1.2 Sparkling Wine Market Value by Segments, 2007-17
4.2 Sparkling Wine Volume Analysis, 2007-17
  4.2.1 Sparkling Wine Market by Volume, 2007-17
  4.2.2 Sparkling Wine Market Volume by Segments, 2007-17
4.3 Market Growth Dynamics - Sparkling Wine, 2007-17
  4.3.1 Sparkling Wine Market Growth Dynamics by Value, 2007-17
  4.3.2 Sparkling Wine Market Growth Dynamics by Volume, 2007-17
4.4 Cava Wine Analysis, 2007-17
  4.4.1 Cava Wine Market by Value, 2007-17
  4.4.2 Cava Wine Market by Volume, 2007-17
4.5 Champagne Wine Analysis, 2007-17
  4.5.1 Champagne Wine Market by Value, 2007-17
  4.5.2 Champagne Wine Market by Volume, 2007-17
4.6 Other Sparkling Wine Analysis, 2007-17
  4.6.1 Other Sparkling Wine Market by Value, 2007-17
  4.6.2 Other Sparkling Wine Market by Volume, 2007-17
4.7 Sparkling Wine by Country of Origin, 2007-17
4.8 Sparkling Wine Brand Analysis, 2009-12
4.9 Sparkling Wine Distribution Channel Analysis, 2009-12

5 SOUTH AFRICA STILL WINE MARKET ANALYSIS, 2007-17

5.1 Still Wine Value Analysis, 2007-17
  5.1.1 Still Wine Market by Value, 2007-17
  5.1.2 Still Wine Market Value by Segments, 2007-17
5.2 Still Wine Volume Analysis, 2007-17
  5.2.1 Still Wine Market by Volume, 2007-17
  5.2.2 Still Wine Market Volume by Segments, 2007-17
5.3 Market Growth Dynamics - Still Wine, 2007-17
  5.3.1 Still Wine Market Growth Dynamics by Value, 2007-17
  5.3.2 Still Wine Market Growth Dynamics by Volume, 2007-17
5.4 Red Wine Analysis, 2007-17
  5.4.1 Red Wine Market by Value, 2007-17
  5.4.2 Red Wine Market by Volume, 2007-17
5.5 Rose Wine Analysis, 2007-17
  5.5.1 Rose Wine Market by Value, 2007-17
  5.5.2 Rose Wine Market by Volume, 2007-17
5.6 White Wine Analysis, 2007-17
  5.6.1 White Wine Market by Value, 2007-17
  5.6.2 White Wine Market by Volume, 2007-17
5.7 Still Wine by Country of Origin, 2007-17
5.8 Still Wine by Price Segment, 2007-17
5.9 Still Wine Brand Analysis, 2009-12
5.1 Still Wine Distribution Channel Analysis, 2009-12

6 APPENDIX

6.1 About Canadean
6.2 Disclaimer

LIST OF FIGURES

Figure 1: South Africa Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Figure 2: South Africa Wine Market Value (ZAR m) by Category, 2007-17
Figure 3: South Africa Wine Market Dynamics, by Category, by Market Value, 2007-17
Figure 4: South Africa Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Figure 5: South Africa Per-Capita Wine Consumption (Liters/head and Y-o-Y growth), 2007-17
Figure 6: South Africa Wine Market Volume (Liters m) by Category, 2007-17
Figure 7: South Africa Wine Market Dynamics, by Category, by Market Volume 2007-17
Figure 8: South Africa Fortified Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Figure 9: South Africa Fortified Wine Market Value (ZAR m) by Segments, 2007-17
Figure 10: South Africa Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Figure 11: South Africa Fortified Wine Market Volume (Liters m) by Segments, 2007-17
Figure 12: South Africa Fortified Wine Market Growth Dynamics by Value (ZAR m), 2007-17
Figure 13: South Africa Fortified Wine Market Growth Dynamics by Volume (Liters m), 2007-17
Figure 14: South Africa Madeira Market by Value (ZAR m), 2007-17
Figure 15: South Africa Madeira Market by Volume (Liters m), 2007-17
Figure 16: South Africa Other Fortified Wine Market by Value (ZAR m), 2007-17
Figure 17: South Africa Other Fortified Wine Market by Volume (Liters m), 2007-17
Figure 18: South Africa Port Wine Market by Value (ZAR m), 2007-17
Figure 19: South Africa Port Wine Market by Volume (Liters m), 2007-17
Figure 20: South Africa Sherry Wine Market by Value (ZAR m), 2007-17
Figure 21: South Africa Sherry Wine Market by Volume (Liters m), 2007-17
Figure 22: South Africa Vermouth Wine Market by Value (ZAR m), 2007-17
Figure 23: South Africa Vermouth Wine Market by Volume (Liters m), 2007-17
Figure 24: South Africa Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007-17
Figure 25: South Africa Fortified Wine Market Volume by Distribution Channel (Liters m), 2009-12
Figure 26: South Africa Sparkling Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Figure 27: South Africa Sparkling Wine Market Value (ZAR m) by Segments, 2007-17
Figure 28: South Africa Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Figure 29: South Africa Sparkling Wine Market Volume (Liters m) by Segments, 2007-17
Figure 30: South Africa Sparkling Wine Market Growth Dynamics by Value (ZAR m), 2007-17
Figure 31: South Africa Sparkling Wine Market Growth Dynamics by Volume (Liters m), 2007-17
Figure 32: South Africa Cava Wine Market by Value (ZAR m), 2007-17
Figure 33: South Africa Cava Wine Market by Volume (Liters m), 2007-17
Figure 34: South Africa Champagne Wine Market by Value (ZAR m), 2007-17
Figure 35: South Africa Champagne Wine Market by Volume (Liters m), 2007-17
Figure 36: South Africa Other Sparkling Wine Market by Value (ZAR m), 2007-17
Figure 37: South Africa Other Sparkling Wine Market by Volume (Liters m), 2007-17
Figure 38: South Africa Sparkling Wine Consumption (Liters m) by Country of Origin, 2007-17
Figure 39: South Africa Sparkling Wine Market Volume by Brands (Liters m), 2009-12
Figure 40: South Africa Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009-12
Figure 41: South Africa Still Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Figure 42: South Africa Still Wine Market Value (ZAR m) by Segments, 2007-17
Figure 43: South Africa Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Figure 44: South Africa Still Wine Market Volume (Liters m) by Segments, 2007-17
Figure 45: South Africa Still Wine Market Growth Dynamics by Value (ZAR m), 2007-17
Figure 46: South Africa Still Wine Market Growth Dynamics by Volume (Liters m), 2007-17
Figure 47: South Africa Red Wine Market by Value (ZAR m), 2007-17
Figure 48: South Africa Red Wine Market by Volume (Liters m), 2007-17
Figure 49: South Africa Rose Wine Market by Value (ZAR m), 2007-17
Figure 50: South Africa Rose Wine Market by Volume (Liters m), 2007-17
Figure 51: South Africa White Wine Market by Value (ZAR m), 2007-17
Figure 52: South Africa White Wine Market by Volume (Liters m), 2007-17
Figure 53: South Africa Still Wine Consumption (Liters m) by Country of Origin, 2007-17
Figure 54: South Africa Still Wine Consumption (Liters m) by Price Segment, 2007-17
Figure 55: South Africa Still Wine Market Volume by Brands (Liters m), 2009-12
Figure 56: South Africa Still Wine Market Volume by Distribution Channel (Liters m), 2009-12

This report is the result of Canadean’s extensive market research covering Wine consumption in South Africa, and is an essential tool both for companies already active across the Wine industry, and for new players considering entry into South Africa’s Wine market. It provides:

  • Authoritative and granular detail of South Africa’s Wine market, informing marketers’ understanding of market trends and their component causes, in addition to their strategic plans.
  • A unique mix of highly granular market data, and consequently a detailed insight into the trends and dynamics affecting South Africa’s Wine market.
  • Unique views and insights for marketers on the volume, brand, and distribution data thanks to custom segmentation of the market.
  • Detailed product sales segmentation for volumes, including brand data (2009-2012) and distribution channel data (2009-2012) at the product category level.
  • Future forecasts to inform marketers’ knowledge of future pattern trends – from winners and losers to category dynamics, allowing them to quickly and easily identify the key areas in which they want to compete.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its rigorous research methodology – which encompasses internal resources, extensive desk research, market modelling, and the input of its panel of leading industry executives – Canadean is able to combine research on general industry drivers and trends with expert’s attitudes and behaviours, making ‘The Future of the Wine Market in South Africa to 2017’ required reading for those serious about reacting to market trends and capitalising on opportunities in South Africa’s Wine market. 

South Africa’s Wine market is set to maintain growth between 2007 and 2017 at a CAGR of 1.11%, according to a forecast by leading consumer specialist Canadean as part of their new report: The Future of the Wine Market in South Africa to 2017.

Fortified wine will be the dominant driver of this growth, with a CAGR of 1.76% between 2012 and 2017, taking the category value to ZAR 56874.9 million by the end of the forecast period, according to Canadean’s data.

The report provides detailed segmentation of historic and future Wine consumption, covering key categories and segments, and is an essential tool both for companies already active across the Wine industry, and for new players considering entry into South Africa’s Wine market.

The material was prepared in July, 2013.

LIST OF TABLES

Table 1: Category Definitions - Wine Market
Table 2: Distribution Channel Definitions - Wine Market
Table 3: Price Segmentation Definitions - Wine Market
Table 4: Alcoholic Strength Definitions - Wine Market
Table 5: Volume Units for Wine Market
Table 6: South Africa Exchange Rate ZAR - USD (Annual Average), 2007 - 2012
Table 7: South Africa Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Table 8: South Africa Wine Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 9: South Africa Wine Market Value (ZAR m) by Category, 2007-12
Table 10: South Africa Wine Market Value (ZAR m) by Category, 2012-17
Table 11: South Africa Wine Market Value (USD m) by Category, 2007-12
Table 12: South Africa Wine Market Value (USD m) by Category, 2012-17
Table 13: South Africa Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Category, by Value (ZAR m)
Table 14: South Africa Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Table 15: South Africa Per-capita Wine Consumption (Liters/head and Y-o-Y growth), 2007-17
Table 16: South Africa Wine Market Volume (Liters m) by Category, 2007-12
Table 17: South Africa Wine Market Volume (Liters m) by Category, 2012-17
Table 18: South Africa Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Category, by volume (Liters m)
Table 19: South Africa Fortified Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Table 20: South Africa Fortified Wine Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 21: South Africa Fortified Wine Market Value (ZAR m) by Segments, 2007-12
Table 22: South Africa Fortified Wine Market Value (ZAR m) by Segments, 2012-17
Table 23: South Africa Fortified Wine Market Value (USD m) by Segments, 2007-12
Table 24: South Africa Fortified Wine Market Value (USD m) by Segments, 2012-17
Table 25: South Africa Fortified Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Table 26: South Africa Fortified Wine Market Volume (Liters m) by Segments, 2007-12
Table 27: South Africa Fortified Wine Market Volume (Liters m) by Segments, 2012-17
Table 28: South Africa Fortified Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (ZAR m), by Segments
Table 29: South Africa Fortified Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Liters m), by Segments
Table 30: South Africa Madeira Market by Value (ZAR m), 2007-17
Table 31: South Africa Madeira Market by Value (USD m), 2007-17
Table 32: South Africa Madeira Market by Volume (Liters m), 2007-17
Table 33: South Africa Other Fortified Wine Market by Value (ZAR m), 2007-17
Table 34: South Africa Other Fortified Wine Market by Value (USD m), 2007-17
Table 35: South Africa Other Fortified Wine Market by Volume (Liters m), 2007-17
Table 36: South Africa Port Wine Market by Value (ZAR m), 2007-17
Table 37: South Africa Port Wine Market by Value (USD m), 2007-17
Table 38: South Africa Port Wine Market by Volume (Liters m), 2007-17
Table 39: South Africa Sherry Wine Market by Value (ZAR m), 2007-17
Table 40: South Africa Sherry Wine Market by Value (USD m), 2007-17
Table 41: South Africa Sherry Wine Market by Volume (Liters m), 2007-17
Table 42: South Africa Vermouth Wine Market by Value (ZAR m), 2007-17
Table 43: South Africa Vermouth Wine Market by Value (USD m), 2007-17
Table 44: South Africa Vermouth Wine Market by Volume (Liters m), 2007-17
Table 45: South Africa Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2007-12
Table 46: South Africa Fortified Wine Consumption (Liters m), by Alcoholic Strength, 2012-17
Table 47: South Africa Fortified Wine Market Volume by Brands (Liters m), 2009-12
Table 48: South Africa Fortified Wine Market Volume by Distribution Channel (Liters m), 2009-12
Table 49: South Africa Sparkling Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Table 50: South Africa Sparkling Wine Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 51: South Africa Sparkling Wine Market Value (ZAR m) by Segments, 2007-12
Table 52: South Africa Sparkling Wine Market Value (ZAR m) by Segments, 2012-17
Table 53: South Africa Sparkling Wine Market Value (USD m) by Segments, 2007-12
Table 54: South Africa Sparkling Wine Market Value (USD m) by Segments, 2012-17
Table 55: South Africa Sparkling Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Table 56: South Africa Sparkling Wine Market Volume (Liters m) by Segments, 2007-12
Table 57: South Africa Sparkling Wine Market Volume (Liters m) by Segments, 2012-17
Table 58: South Africa Sparkling Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (ZAR m), by Segments
Table 59: South Africa Sparkling Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Liters m), by Segments
Table 60: South Africa Cava Wine Market by Value (ZAR m), 2007-17
Table 61: South Africa Cava Wine Market by Value (USD m), 2007-17
Table 62: South Africa Cava Wine Market by Volume (Liters m), 2007-17
Table 63: South Africa Champagne Wine Market by Value (ZAR m), 2007-17
Table 64: South Africa Champagne Wine Market by Value (USD m), 2007-17
Table 65: South Africa Champagne Wine Market by Volume (Liters m), 2007-17
Table 66: South Africa Other Sparkling Wine Market by Value (ZAR m), 2007-17
Table 67: South Africa Other Sparkling Wine Market by Value (USD m), 2007-17
Table 68: South Africa Other Sparkling Wine Market by Volume (Liters m), 2007-17
Table 69: South Africa Sparkling Wine Consumption (Liters m) by Country of Origin, 2007-12
Table 70: South Africa Sparkling Wine Consumption (Liters m) by Country of Origin, 2012-17
Table 71: South Africa Sparkling Wine Market Volume by Brands (Liters m), 2009-12
Table 72: South Africa Sparkling Wine Market Volume by Distribution Channel (Liters m), 2009-12
Table 73: South Africa Still Wine Market Value (ZAR m) and Growth (Y-o-Y), 2007-17
Table 74: South Africa Still Wine Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 75: South Africa Still Wine Market Value (ZAR m) by Segments, 2007-12
Table 76: South Africa Still Wine Market Value (ZAR m) by Segments, 2012-17
Table 77: South Africa Still Wine Market Value (USD m) by Segments, 2007-12
Table 78: South Africa Still Wine Market Value (USD m) by Segments, 2012-17
Table 79: South Africa Still Wine Market Volume (Liters m) and Growth (Y-o-Y), 2007-17
Table 80: South Africa Still Wine Market Volume (Liters m) by Segments, 2007-12
Table 81: South Africa Still Wine Market Volume (Liters m) by Segments, 2012-17
Table 82: South Africa Still Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (ZAR m), by Segments
Table 83: South Africa Still Wine Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Liters m), by Segments
Table 84: South Africa Red Wine Market by Value (ZAR m), 2007-17
Table 85: South Africa Red Wine Market by Value (USD m), 2007-17
Table 86: South Africa Red Wine Market by Volume (Liters m), 2007-17
Table 87: South Africa Rose Wine Market by Value (ZAR m), 2007-17
Table 88: South Africa Rose Wine Market by Value (USD m), 2007-17
Table 89: South Africa Rose Wine Market by Volume (Liters m), 2007-17
Table 90: South Africa White Wine Market by Value (ZAR m), 2007-17
...

Wine in South Africa to 2014 US$ 495.00 Dec, 2010 · 129 pages
Sparkling Wine in South Africa to 2016: Databook US$ 500.00 May, 2012 · 15 pages
Still Wine in South Africa to 2016: Databook US$ 500.00 May, 2012 · 39 pages
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Wine in South Africa US$ 350.00 Aug, 2013 · 31 pages

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