Functional Drinks - Thailand
The functional drinks category in Thailand consists of energy drinks and sports drinks. Energy drinks dominates functional drinks, but showed sluggish growth of 1% or less in volume and current value terms during 2008 and 2009. The key reason for this is that energy drinks target low income consumers or blue-collar groups, which suffered financial constraints during the economic downturn more than other groups of consumers. Many continued to reduce the consumption frequency of energy drinks to...
Euromonitor International's Functional Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International's Functional Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
the Soft Drinks Market Maintains Growth Despite the Slowdown in the Economy
Increasing Numbers of Soft Drinks Target Women and Teenagers
Carbonates Companies Continue To Lead the Market
Small-scale Grocery Stores Continue To Increase in Importance
A Stable Performance Is Expected Over the Forecast Period
Key Trends and Developments
Soft Drinks Manufacturers Focus on Cost Management
Packaging Innovation Is A Key Tool for Targeting Specific Groups
Strong Presence of Alcoholic Drinks Manufacturers in the Soft Drinks Market
the Ongoing Popularity of Super-fruit
Modern Small-scale Grocery Retailers Gain Popularity
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Thailand
Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Ajinomoto Calpis Beverage (thailand) Co Ltd
Strategic Direction
Key Facts
Summary 2 Ajinomoto Calpis Beverage (Thailand) Co Ltd: Key Facts
Company Background
Production
Summary 3 Ajinomoto Calpis Beverage (Thailand) Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 4 Ajinomoto Calpis Beverage (Thailand) Co Ltd : Competitive Position 2009
Boon Rawd Brewery Co Ltd
Strategic Direction
Key Facts
Summary 5 Boon Rawd Brewery Co Ltd: Key Facts
Company Background
Production
Summary 6 Boon Rawd Brewery Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 7 Boon Rawd Brewery Co Ltd: Competitive Position 2009
Osotspa Co Ltd
Strategic Direction
Key Facts
Summary 8 Osotspa Co Ltd: Key Facts
Company Background
Production
Summary 9 Osotspa Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 10 Osotspa Co Ltd: Competitive Position 2009
Thai Beverage Plc
Strategic Direction
Key Facts
Summary 11 Thai Beverage Plc: Key Facts
Summary 12 Thai Beverage Plc: Operational Indicators
Company Background
Production
Summary 13 Thai Beverage Plc: Production Statistics 2008
Competitive Positioning
Summary 14 Thai Beverage Plc: Competitive Position 2009
Tipco Foods (thailand) Pcl
Strategic Direction
Key Facts
Summary 15 Tipco Foods (Thailand) PCL: Key Facts
Summary 16 Tipco Foods (Thailand) PLC: Operational Indicators
Company Background
Production
Summary 17 Tipco Foods (Thailand) PCL: Production Statistics 2008
Competitive Positioning
Summary 18 Tipco Foods (Thailand) PCL: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
the Soft Drinks Market Maintains Growth Despite the Slowdown in the Economy
Increasing Numbers of Soft Drinks Target Women and Teenagers
Carbonates Companies Continue To Lead the Market
Small-scale Grocery Stores Continue To Increase in Importance
A Stable Performance Is Expected Over the Forecast Period
Key Trends and Developments
Soft Drinks Manufacturers Focus on Cost Management
Packaging Innovation Is A Key Tool for Targeting Specific Groups
Strong Presence of Alcoholic Drinks Manufacturers in the Soft Drinks Market
the Ongoing Popularity of Super-fruit
Modern Small-scale Grocery Retailers Gain Popularity
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Thailand
Data
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Ajinomoto Calpis Beverage (thailand) Co Ltd
Strategic Direction
Key Facts
Summary 2 Ajinomoto Calpis Beverage (Thailand) Co Ltd: Key Facts
Company Background
Production
Summary 3 Ajinomoto Calpis Beverage (Thailand) Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 4 Ajinomoto Calpis Beverage (Thailand) Co Ltd : Competitive Position 2009
Boon Rawd Brewery Co Ltd
Strategic Direction
Key Facts
Summary 5 Boon Rawd Brewery Co Ltd: Key Facts
Company Background
Production
Summary 6 Boon Rawd Brewery Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 7 Boon Rawd Brewery Co Ltd: Competitive Position 2009
Osotspa Co Ltd
Strategic Direction
Key Facts
Summary 8 Osotspa Co Ltd: Key Facts
Company Background
Production
Summary 9 Osotspa Co Ltd: Production Statistics 2008
Competitive Positioning
Summary 10 Osotspa Co Ltd: Competitive Position 2009
Thai Beverage Plc
Strategic Direction
Key Facts
Summary 11 Thai Beverage Plc: Key Facts
Summary 12 Thai Beverage Plc: Operational Indicators
Company Background
Production
Summary 13 Thai Beverage Plc: Production Statistics 2008
Competitive Positioning
Summary 14 Thai Beverage Plc: Competitive Position 2009
Tipco Foods (thailand) Pcl
Strategic Direction
Key Facts
Summary 15 Tipco Foods (Thailand) PCL: Key Facts
Summary 16 Tipco Foods (Thailand) PLC: Operational Indicators
Company Background
Production
Summary 17 Tipco Foods (Thailand) PCL: Production Statistics 2008
Competitive Positioning
Summary 18 Tipco Foods (Thailand) PCL: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Functional Drinks % Off-trade Volume 2005-2009
Table 39 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 40 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 43 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 44 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 45 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 46 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 47 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014
