The health and wellness trend saw strong growth in Morocco during the review period, with consumers becoming more aware of nutrition. This resulted in many consumers seeking to increase their consumption of fruit, with fruit/vegetable juice strongly benefiting from this trend. Many consumers view fruit/vegetable juice as a healthier alternative to carbonates. This trend was particularly strong among mid- and high-income urban women, a group that tends to be highly health-conscious, with many of...
Euromonitor International's Fruit/Vegetable Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Fruit/Vegetable Juice in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
FRUIT/VEGETABLE JUICE IN MOROCCO
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 7 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2011
Table 8 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 9 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 10 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 11 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 14 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Cooperative Copag in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Cooperative COPAG: Key Facts
Summary 2 Cooperative COPAG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cooperative COPAG: Competitive Position 2011
Executive Summary
Strong Growth Thanks To Rising Disposable Income Levels
Health and Wellness Concerns Shape Growth
Coca-Cola Retains Lead But Faces Strong Competition From Domestic Players
Independent Small Grocers Loses Share To Hypermarkets
Dynamic Growth Ahead for Forecast Period
Key Trends and Developments
Rising Income Levels for Low- and Mid-income Consumers Drive Growth
Health and Wellness Trend Shapes Sales
Outlet Volume Expansion in Hypermarkets Spurs Growth
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Morocco
Market Data
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 4 Research Sources
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2006-2011
Table 2 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2006-2011
Table 3 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for 100% Juice: % Volume Breakdown 2006-2011
Table 6 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2006-2011
Table 7 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2011
Table 8 Chilled Vs Ambient Not From Concentrate 100% Juice: % Volume Analysis 2006-2011
Table 9 Chilled Vs Ambient Reconstituted 100% Juice: % Volume Analysis 2006-2011
Table 10 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2007-2011
Table 11 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2011
Table 12 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2007-2011
Table 13 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2011
Table 14 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2011-2016
Table 15 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2011-2016
Table 16 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2011-2016
Table 17 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2011-2016
Cooperative Copag in Soft Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Cooperative COPAG: Key Facts
Summary 2 Cooperative COPAG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Cooperative COPAG: Competitive Position 2011
Executive Summary
Strong Growth Thanks To Rising Disposable Income Levels
Health and Wellness Concerns Shape Growth
Coca-Cola Retains Lead But Faces Strong Competition From Domestic Players
Independent Small Grocers Loses Share To Hypermarkets
Dynamic Growth Ahead for Forecast Period
Key Trends and Developments
Rising Income Levels for Low- and Mid-income Consumers Drive Growth
Health and Wellness Trend Shapes Sales
Outlet Volume Expansion in Hypermarkets Spurs Growth
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Morocco
Market Data
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 4 Research Sources
