Fruit & Vegetables in the United States

Fruit & Vegetables in the United States industry profile is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

• Contains an executive summary and data on value, volume and/or segmentation
• Provides textual analysis of Fruit & Vegetables in the United States’s recent performance and future prospects
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Includes a five-year forecast of Fruit & Vegetables in the United States
• The leading companies are profiled with supporting key financial metrics
• Supported by the key macroeconomic and demographic data affecting the market

Highlights

• Detailed information is included on market size, measured by value and/or volume
• Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded.

Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not.

Values are calculated from the total volume consumed and the retail price per kg.

All currency conversions are calculated using constant 2009 average annual exchange rates.

For the purposes of this report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Contents

EXECUTIVE SUMMARY

MARKET OVERVIEW

Market definition
Research highlights
Market analysis

MARKET VALUE

MARKET VOLUME

MARKET SEGMENTATION I

MARKET SEGMENTATION II

FIVE FORCES ANALYSIS

Summary
Buyer power
Supplier power
New entrants
Substitutes
Rivalry

LEADING COMPANIES

Safeway Inc

SUPERVALU INC.

The Kroger Co.
Wal-Mart Stores, Inc.

MARKET FORECASTS

Market value forecast
Market volume forecast

MACROECONOMIC INDICATORS

APPENDIX

Methodology
Industry associations
Related Datamonitor research
Disclaimer

ABOUT DATAMONITOR

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LIST OF TABLES

Table 1: United States fruit & vegetables market value: $ billion, 2005–09(e)
Table 2: United States fruit & vegetables market volume: million tonnes, 2005–09(e)
Table 3: United States fruit & vegetables market segmentation I:% share, by value, 2009(e)
Table 4: United States fruit & vegetables market segmentation II: % share, by value, 2009(e)
Table 5: Safeway Inc: key facts
Table 6: Safeway Inc: key financials ($)
Table 7: Safeway Inc: key financial ratios
Table 8: SUPERVALU INC.: key facts
Table 9: SUPERVALU INC.: key financials ($)
Table 10: SUPERVALU INC.: key financial ratios
Table 11: The Kroger Co.: key facts
Table 12: The Kroger Co.: key financials ($)
Table 13: The Kroger Co.: key financial ratios
Table 14: Wal-Mart Stores, Inc.: key facts
Table 15: Wal-Mart Stores, Inc.: key financials ($)
Table 16: Wal-Mart Stores, Inc.: key financial ratios
Table 17: United States fruit & vegetables market value forecast: $ billion, 2009–14
Table 18: United States fruit & vegetables market volume forecast: million tonnes, 2009–14
Table 19: United States size of population (million), 2005–09
Table 20: United States gdp (constant 2000 prices, $ billion), 2005–09
Table 21: United States gdp (current prices, $ billion), 2005–09
Table 22: United States inflation, 2005–09
Table 23: United States consumer price index (absolute), 2005–09
Table 24: United States exchange rate, 2005–09

LIST OF FIGURES

Figure 1: United States fruit & vegetables market value: $ billion, 2005–09(e)
Figure 2: United States fruit & vegetables market volume: million tonnes, 2005–09(e)
Figure 3: United States fruit & vegetables market segmentation I:% share, by value, 2009(e)
Figure 4: United States fruit & vegetables market segmentation II: % share, by value, 2009(e)
Figure 5: Forces driving competition in the fruit & vegetables market in the United States, 2009
Figure 6: Drivers of buyer power in the fruit & vegetables market in the United States, 2009
Figure 7: Drivers of supplier power in the fruit & vegetables market in the United States, 2009
Figure 8: Factors influencing the likelihood of new entrants in the fruit & vegetables market in the United States, 2009
Figure 9: Factors influencing the threat of substitutes in the fruit & vegetables market in the United States, 2009
Figure 10: Drivers of degree of rivalry in the fruit & vegetables market in the United States, 2009
Figure 11: Safeway Inc: revenues & profitability
Figure 12: Safeway Inc: assets & liabilities
Figure 13: SUPERVALU INC.: revenues & profitability
Figure 14: SUPERVALU INC.: assets & liabilities
Figure 15: The Kroger Co.: revenues & profitability
Figure 16: The Kroger Co.: assets & liabilities
Figure 17: Wal-Mart Stores, Inc.: revenues & profitability
Figure 18: Wal-Mart Stores, Inc.: assets & liabilities
Figure 19: United States fruit & vegetables market value forecast: $ billion, 2009–14
Figure 20: United States fruit & vegetables market volume forecast: million tonnes, 2009–14
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