Frozen Processed Food in Italy

January 2015 | 66 pages | ID: F530698C2E3EN
Euromonitor International Ltd

Abstracts

Italian consumers continue to have a cultural difficulty in accepting regular use of certain frozen processed food. In a country where ingredients are freshly available all year round, consumers in Italy continue to perceive certain frozen processed food to be of a lower quality, and this represents an opportunity for brands and manufacturers when promoting their products. In order to overcome this barrier, Orogel Surgelati in 2014 focused its promotional activity on spreading information about...

Euromonitor International's Frozen Processed Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Bakery, Frozen Desserts, Frozen Meat Substitutes, Frozen Noodles, Frozen Pizza, Frozen Processed Fish/Seafood, Frozen Processed Potatoes, Frozen Processed Poultry, Frozen Processed Red Meat, Frozen Processed Vegetables, Frozen Ready Meals, Frozen Soup, Other Frozen Processed Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Frozen Processed Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Frozen Processed Food by Category: Volume 2009-2014
  Table 2 Sales of Frozen Processed Food by Category: Value 2009-2014
  Table 3 Sales of Frozen Processed Food by Category: % Volume Growth 2009-2014
  Table 4 Sales of Frozen Processed Food by Category: % Value Growth 2009-2014
  Table 5 Sales of Frozen Processed Fish/Seafood by Type: % Value Breakdown 2009-2014
  Table 6 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2009-2014
  Table 7 Sales of Frozen Processed Red Meat by Type: % Value Breakdown 2009-2014
  Table 8 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2009-2014
  Table 9 Sales of Other Frozen Processed Food by Type: % Value Breakdown 2009-2014
  Table 10 NBO Company Shares of Frozen Processed Food: % Value 2010-2014
  Table 11 LBN Brand Shares of Frozen Processed Food: % Value 2011-2014
  Table 12 Distribution of Frozen Processed Food by Format: % Value 2009-2014
  Table 13 Forecast Sales of Frozen Processed Food by Category: Volume 2014-2019
  Table 14 Forecast Sales of Frozen Processed Food by Category: Value 2014-2019
  Table 15 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2014-2019
  Table 16 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2014-2019
  Summary 1 Other Frozen Processed Food: Product Types
Conad - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (italy)
Strategic Direction
Key Facts
  Summary 2 CONAD - Consorzio Nazionale Dettaglianti Scrl: Key Facts
  Summary 3 CONAD - Consorzio Nazionale Dettaglianti Scrl : Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 CONAD - Consorzio Nazionale Dettaglianti Scrl: Competitive Position 2014
Coop Italia Scarl in Packaged Food (italy)
Strategic Direction
Key Facts
  Summary 5 Coop Italia Scarl: Key Facts
  Summary 6 Coop Italia Scarl: Operational Indicators
Company Background
Internet Strategy
  Summary 7 Coop Italia Scarl: Share of Sales Generated by Internet Retailing
Private Label
  Summary 8 Coop Italia Scarl: Private Label Portfolio
Competitive Positioning
  Summary 9 Coop Italia Scarl: Competitive Position 2013
Nestlé Italiana SpA in Packaged Food (italy)
Strategic Direction
Key Facts
  Summary 10 Nestlé Italiana SpA: Key Facts
  Summary 11 Nestlé Italiana SpA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Nestlé Italiana SpA: Competitive Position 2014
Executive Summary
Sales Fail To Pick Up Despite Improving Economic Signs
Consumers Remain Uncertain Over Their Spending
Artisanal, Fresh, Local Products in Demand
Discounters Still Growing, But Convenience Stores Are on the Rebound
A Long Road Ahead To Recovery
Key Trends and Developments
Social Sustainability Is in Vogue
Combating Product and Packaging Waste
Private Label Moves Onwards and Upwards
Growing Opportunities in Non-store Retailing
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
  Table 17 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  Table 22 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  Table 25 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  Table 26 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 31 Sales of Meal Solutions by Category: Volume 2009-2014
  Table 32 Sales of Meal Solutions by Category: Value 2009-2014
  Table 33 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  Table 34 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  Table 35 NBO Company Shares of Meal Solutions: % Value 2010-2014
  Table 36 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  Table 37 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  Table 38 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  Table 39 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  Table 40 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 41 Sales of Nutrition/Staples by Category: Volume 2009-2014
  Table 42 Sales of Nutrition/Staples by Category: Value 2009-2014
  Table 43 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  Table 44 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  Table 45 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  Table 46 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  Table 47 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  Table 48 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  Table 49 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  Table 50 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019
Market Data
  Table 51 Sales of Packaged Food by Category: Volume 2009-2014
  Table 52 Sales of Packaged Food by Category: Value 2009-2014
  Table 53 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  Table 54 Sales of Packaged Food by Category: % Value Growth 2009-2014
  Table 55 GBO Company Shares of Packaged Food: % Value 2010-2014
  Table 56 NBO Company Shares of Packaged Food: % Value 2010-2014
  Table 57 LBN Brand Shares of Packaged Food: % Value 2011-2014
  Table 58 Penetration of Private Label by Category: % Value 2009-2014
  Table 59 Distribution of Packaged Food by Format: % Value 2009-2014
  Table 60 Distribution of Packaged Food by Format and Category: % Value 2014
  Table 61 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  Table 62 Forecast Sales of Packaged Food by Category: Value 2014-2019
  Table 63 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  Table 64 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019
Definitions
Sources
  Summary 13 Research Sources