Fortune Brands in Spirits – World

February 2011 | 37 pages | ID: F59090A1906EN
Euromonitor International Ltd

Abstracts

The announcement that it was spinning or selling off its non spirits divisions means that the future for Fortune Brands promises to be very interesting either with it to become an acquirer or for itself to become an acquisition target. This profile looks at its current portfolio, its options for expansion and who would be interested in acquiring it.

Euromonitor International’s Fortune Brands in Spirits – World Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Fortune Brands in Spirits – World
Euromonitor International
March 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Market Assessment
Brand Strategy
Operations
Recommendations