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Diageo: Performance, Capabilities, Goals and Strategies in the Worldwide Food and Beverage Market

October 2010 | 41 pages | ID: D1D919F4DA5EN
Venture Planning Group

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A strategic assessment of Diageo, one of the world’s leading food and beverage companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global food and beverage market.

Contains 41 pages and 8 tables
I. BUSINESS ORGANIZATION

II. SENIOR MANAGEMENT

III. FACILITIES & EMPLOYEES

IV. PRODUCT PORTFOLIO

V. MARKETING TACTICS

VI. SALES & PROFIT GROWTH

VII. R&D PROGRAMS AND TECHNOLOGICAL CAPABILITIES

VIII. COLLABORATIVE ARRANGEMENTS

IX. STRATEGIC DIRECTION

LIST OF TABLES


Table 1: Diageo Sales by Business Segment
Table 2: Diageo Operating Profit and Margins by Business Segment
Table 3: Diageo Sales and Profit Growth
Table 4: Diageo Sales Growth by Business Segment
Table 5: Diageo Profit Growth by Business Segment
Table 6: Diageo Sales by Geographic Region
Table 7: Diageo Drinks Sales by Geographic Region
Table 8: Diageo Drinks Profit and Margins by Geographic Region


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