Consumer Trends in the Savory Snacks Market in France

Date: April 2, 2012
Pages: 105
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US$ 7,495.00
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Publisher: Canadean
Report type: Strategic Report
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ID: CD26AF78DC9EN
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Consumer Trends in the Savory Snacks Market in France
Synopsis

This report provides the results for the Savory Snacks market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?

Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Savory Snacks market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009, the retail market has been characterized by an increased amount of discount and own-brand products. Savory Snacks, in general, are not considered essential items and therefore consumption patterns have been comparatively affected. Further, trends driving healthy eating habits may limit the market’s growth potential.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Ethnic/Traditional Snacks, Meat Snacks, Nuts & Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.

Key Highlights

While Older Consumers are the most valuable age group in the Savory Snacks market in France with a 21% value share, this is achieved through sheer weight of numbers as they account for 29% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.

Urban dwellers account for a disproportionate share of the Ethnic/Traditional Snacks market. This group has a 75% share of the market despite accounting for 65% of the population, creating a clear consumer profile for marketers of these products to target.

Not only do a large proportion of French consumers, in the Potato Chips and Nuts & Seeds categories at least, highlight that the Indulgence trend has an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting it, in these categories, is essential to success.
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
  1.2.1 Consumer Trends
  1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
  1.2.3 End Consumers
  1.2.4 Volume Units and Aggregations
  1.2.5 Exchange Rates
  1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Parents answered on their children’s behalf
  1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
  1.3.6 Integrated with industry calling and secondary research

2 CONSUMER SEGMENTATION, GROUP VALUE AND TREND INFLUENCE

2.1 Cohort Groups and Savory Snacks Market Value
  2.1.1 Age Groups
  2.1.2 Gender Groups
  2.1.3 Location Groups
  2.1.4 Education Achieved Groups
  2.1.5 Wealth Groups
  2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
  2.2.1 Ethnic/traditional Snacks
  2.2.2 Meat Snacks
  2.2.3 Nuts & Seeds
  2.2.4 Popcorn
  2.2.5 Potato Chips
  2.2.6 Pretzels
  2.2.7 Processed Snacks
2.3 Behavioral Trends and Market Value
  2.3.1 Ethnic/traditional Snacks
  2.3.2 Meat Snacks
  2.3.3 Nuts & Seeds
  2.3.4 Popcorn
  2.3.5 Potato Chips
  2.3.6 Pretzels
  2.3.7 Processed Snacks

3 CONSUMPTION ANALYSIS

3.1 Consumption Frequencies by Age and Gender
  3.1.1 Ethnic/traditional Snacks
  3.1.2 Meat Snacks
  3.1.3 Nuts & Seeds
  3.1.4 Popcorn
  3.1.5 Potato Chips
  3.1.6 Pretzels
  3.1.7 Processed Snacks
3.2 Consumer Profiles by Product Category
  3.2.1 Ethnic/traditional Snacks
  3.2.2 Meat Snacks
  3.2.3 Nuts & Seeds
  3.2.4 Popcorn
  3.2.5 Potato Chips
  3.2.6 Pretzels
  3.2.7 Processed Snacks

4 BRAND VS. PRIVATE LABEL CHOICES

4.1 Brand vs. Private Label Volume Share
  4.1.1 By Category
4.2 Savory Snacks Brand Choice and Private Label Shares
  4.2.1 Ethnic/traditional Snacks
  4.2.2 Meat Snacks
  4.2.3 Popcorn
  4.2.4 Potato Chips
  4.2.5 Pretzels
  4.2.6 Processed Snacks

5 THE SHARE OF CONSUMERS INFLUENCED BY TRENDS

5.1 Trend Drivers of Consumers' Product Choices
  5.1.1 Overall Savory Snacks
  5.1.2 Ethnic/traditional Snacks
  5.1.3 Meat Snacks
  5.1.4 Nuts & Seeds
  5.1.5 Popcorn
  5.1.6 Potato Chips
  5.1.7 Pretzels
  5.1.8 Processed Snacks

6 CONSUMPTION IMPACT: MARKET VALUATION

6.1 Savory Snacks Value Impact of Consumer Consumption Behavior
  6.1.1 Market Value by Category
  6.1.2 Market Volume by Category
6.2 Savory Snacks Value Analysis by Category
  6.2.1 Share by Category
  6.2.2 Expenditure per Capita by Category
  6.2.3 Expenditure per Household by Category
6.3 Savory Snacks Volume Impact of Consumer Behavior Trends
  6.3.1 Share by Category
  6.3.2 Consumption per Capita by Category
  6.3.3 Consumption per Household by Category

7 RETAILER CHOICE, SWITCHING AND CATEGORY SHARE

7.1 Retailer Volume Share
  7.1.1 Retailer Volume Share in Savory Snacks
7.2 Retailer Volume Share by Category
  7.2.1 Retail Share by Volume - Ethnic/traditional Snacks
  7.2.2 Retail Share by Volume - Meat Snacks
  7.2.3 Retail Share by Volume - Nuts & Seeds
  7.2.4 Retail Share by Volume - Popcorn
  7.2.5 Retail Share by Volume - Potato Chips
  7.2.6 Retail Share by Volume - Pretzels
  7.2.7 Retail Share by Volume - Processed Snacks
7.3 Levels of Retailer Switching in the Last Six Months
  7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
  7.3.2 Aldi Switching Analysis
  7.3.3 Auchan Switching Analysis
  7.3.4 Carrefour Switching Analysis
  7.3.5 Casino Switching Analysis
  7.3.6 Cora Switching Analysis
  7.3.7 ITM (Intermarché) Switching Analysis
  7.3.8 Leclerc Switching Analysis
  7.3.9 Système U Switching Analysis
  7.3.10 Other Switching Analysis
7.4 Profiles of End-Consumers of Savory Snacks, by Retailer Used
  7.4.1 Auchan
  7.4.2 Carrefour
  7.4.3 Casino
  7.4.4 ITM (Intermarché)
  7.4.5 Leclerc
  7.4.6 Monoprix
  7.4.7 Système U
  7.4.8 Other

8 APPENDIX

8.1 About Canadean
8.2 Disclaimer

LIST OF TABLES

Table 1: Volume Units for the Savory Snacks Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Savory Snacks Value Share (%), by Age Groups, 2011
Table 5: France Savory Snacks Value Share (%), by Gender, 2011
Table 6: France Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Savory Snacks Value Share (%) by Wealth Groups, 2011
Table 9: France Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Table 10: France Ethnic/traditional Snacks Consumer Group Share (% market value), 2011
Table 11: France Meat Snacks Consumer Group Share (% market value), 2011
Table 12: France Nuts & Seeds Consumer Group Share (% market value), 2011
Table 13: France Popcorn Consumer Group Share (% market value), 2011
Table 14: France Potato Chips Consumer Group Share (% market value), 2011
Table 15: France Pretzels Consumer Group Share (% market value), 2011
Table 16: France Processed Snacks Consumer Group Share (% market value), 2011
Table 17: France Total Ethnic/traditional Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: France Total Meat Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: France Total Nuts & Seeds Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: France Total Popcorn Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: France Total Potato Chips Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Total Pretzels Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: France Total Processed Snacks Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: France Meat Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: France Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: France Nuts & Seeds Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: France Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: France Popcorn Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: France Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: France Potato Chips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Pretzels Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: France Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: France Processed Snacks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: France Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: France Ethnic/traditional Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 39: France Meat Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 40: France Nuts & Seeds Consumer Profiles (% consumers by sub-group), 2011
Table 41: France Popcorn Consumer Profiles (% consumers by sub-group), 2011
Table 42: France Potato Chips Consumer Profiles (% consumers by sub-group), 2011
Table 43: France Pretzels Consumer Profiles (% consumers by sub-group), 2011
Table 44: France Processed Snacks Consumer Profiles (% consumers by sub-group), 2011
Table 45: France Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: France Ethnic/traditional Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: France Meat Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: France Popcorn Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: France Potato Chips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: France Pretzels Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: France Processed Snacks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: France, Overall Savory Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: France, Ethnic/traditional Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: France, Meat Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: France, Nuts & Seeds: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: France, Popcorn: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: France, Potato Chips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: France, Pretzels: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: France, Processed Snacks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: France Savory Snacks Market Value (Euro million), by Category, 2011
Table 61: France Savory Snacks Market Value (US$ million), by Category, 2011
Table 62: France Savory Snacks Market Volume (Kg m), by Category, 2011
Table 63: France Savory Snacks Market Share (US$ million), by Category, 2011
Table 64: France Savory Snacks Expenditure Per Capita (Euro), by Category, 2011
Table 65: France Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Table 66: France Savory Snacks Expenditure Per Household (Euro), by Category
Table 67: France Savory Snacks Expenditure Per Household (US$), by Category
Table 68: France Savory Snacks Market Volume Share (Kg m), by Category, 2011
Table 69: France Savory Snacks Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 70: France Savory Snacks Consumption Per Household (Kg m / Households m), by Category, 2011
Table 71: France Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 72: France Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 73: France Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: France Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: France Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: France Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: France Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: France Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: France Switchers to Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: France Switchers From Aldi for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: France Switchers to Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: France Switchers From Auchan for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: France Switchers to Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: France Switchers From Carrefour for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: France Switchers to Casino for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: France Switchers From Casino for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: France Switchers to Cora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: France Switchers From Cora for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: France Switchers to ITM (Intermarché) for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: France Switchers From ITM (Intermarché) for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: France Switchers to Leclerc for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: France Switchers From Leclerc for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: France Switchers to Système U for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: France Switchers From Système U for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: France Switchers to Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: France Switchers From Other for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 98: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 99: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 100: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 101: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 102: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 103: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 104: France Profile of Savory Snacks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

LIST OF FIGURES

Figure 1: Consumer Panel Report Methodology
Figure 2: France Savory Snacks Value Share (%), by Age Groups, 2011
Figure 3: France Savory Snacks Value Share (%), by Gender, 2011
Figure 4: France Savory Snacks Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Savory Snacks Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Savory Snacks Value Share (%) by Wealth Groups, 2011
Figure 7: France Savory Snacks Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Ethnic/traditional Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Meat Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Meat Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Nuts & Seeds Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Nuts & Seeds Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Popcorn Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Popcorn Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Potato Chips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Potato Chips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Pretzels Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Pretzels Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Processed Snacks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: France Processed Snacks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: France Savory Snacks Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: France Savory Snacks Market Share (US$ million), by Category, 2011
Figure 24: France Savory Snacks Expenditure Per Capita (US$), by Category, 2011
Figure 25: France Savory Snacks Expenditure Per Household (US$), by Category
Figure 26: France Savory Snacks Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: France Ethnic/traditional Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: France Meat Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: France Nuts & Seeds Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: France Popcorn Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: France Potato Chips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: France Pretzels Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: France Processed Snacks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: France People Who Have Switched Retailer for their Savory Snacks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011

COMPANIES MENTIONED

Carrefour, Casino, Monoprix, ITM (Intermarché), Leclerc, Auchan, Système U, Aldi, Auchan, Carrefour, Casino, Cora, ITM (Intermarché), Leclerc, Système U
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